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Jeddah Old Town to Be the Home for Red Sea International Film Festival

The festival will take place in the UNESCO world heritage site of Jeddah Old Town in the cosmopolitan city on the Red Sea Coast. Jeddah, Saudi Arabia – October 19, 2021:  The Red Sea International Film Festival will be situated in the iconic Jeddah Old Town, a piece of Jeddah’s history that has been perfectly preserved and maintains the soul of Jeddah’s culture and architecture designs. Launching the festival there is an opportunity to showcase the Saudi Arabia’s attractions and offer a better understanding of the region, its culture, and its people by inviting people from around the world to see the true portrayal of the Kingdom. The festival will enable guests to discover Saudi Arabia, the gracious and generous Arabian hospitality, the deep history and rich culture, the diverse and unique landscapes, ......read more

Roman Reigns Vows to Right Wrongs at KSA's WWE Crown Jewel Event

Roman Reigns is heading to Saudi Arabia to face Brock Lesnar vowing to right the wrongs of a previous clash with the Beast in the Kingdom. Reigns will defend his WWE Universal Championship at Crown Jewel in Riyadh on Thursday October 21 against old foe Lesnar. October 14, 2021:  The pair have history in Saudi Arabia dating back to 2018 when they met in confines of a steel cage at The Greatest Royal Rumble. On that night Reigns speared Lesnar through the cage to the floor, controversially losing the match as the Beast was deemed to touch the floor first. Reigns would have claimed the Universal Championship that night, and it still sticks in his mind. “I feel like I was robbed of the victory on that night,” said Reigns. “The object was to get out of the steel cage, and I feel like I did all the ......read more

TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman Living with a Height of 215.16cm (7ft 0.7in)

13th October 2021:  Guinness World Records™, the global authority on record-breaking, today announces that Turkey’s Rumeysa Gelgi, is the Tallest woman living standing at 215.16cm (7ft 0.7in). Rumeysa first achieved a Guinness World Records title back in 2014, aged 17 when she was awarded the title for the Tallest teenager living (female). Her tall stature is down to a condition called Weaver syndrome, an extremely rare condition which causes accelerated growth amongst other abnormalities including skeletal maturation. Since achieving the Guinness World Records title back in 2014, Rumeysa has felt it was important to use her platform for advocacy reasons to educate others about rare medical conditions such as her own.   Fast forward to 2021, aged 24, Rumeysa has been re-measured and confirmed as the ......read more

Exclusive Ticket Bundles for the Red Sea International Film Festival on Sale Now

12 October, Jeddah, Saudi Arabia:  The Red Sea International Film Festival has released early bird ticket bundles to provide avid moviegoers with the exclusive opportunity to be the first to choose the movies they would like to see. The festival will showcase the best films from the region and a carefully curated selection of international acclaimed titles from around the world. The festival will be offering five different ticket bundles, and these are: The Film Fan, which includes two regular screening tickets. The cost of this ticket bundle is SAR 60. The Film Lover, which includes four regular screening tickets. The cost of this ticket bundle is SAR 120. The Cinephile, which includes six regular screening tickets. The cost of this ticket bundle is SAR 180. The Red Carpet, which includes two gala screening tickets. The cost ......read more

Riyadh Season Launches WWE Crown Jewel Tickets on Its Website

October 11, 2021:  The Riyadh Season announced the release of tickets for the “WWE Crown Jewel”, via its official website, as one of the exciting international events set to be hosted during the period. Organized in partnership between WWE and the General Entertainment Authority, WWE Crown Jewel is set to take the stage at the Mohammed Abdo Theater in Riyadh on Thursday evening, October 21, 2021 AD, featuring the anticipated showdown between the Universal Champion, Roman Reigns, and Brock Lesnar as the main event. The evening will also feature Becky Lynch as she defends her title against both Bianca Belair and Sasha Banks in a Triple Threat Match for the SmackDown Women’s Championship. The Riyadh season, which promises 14 diverse forms of entertainment, is set to kick-off on October 20, 2021 with a ......read more

Aramco and Golf Saudi Launch Double-Header of Landmark Ladies European Tour Golf Tournaments in Jeddah – One of the Biggest Weeks of Women's Sport in the Kingdom

• Royal Greens Golf Club in King Abdullah Economic City, near Jeddah, to host two Ladies European Tour events  • Aramco Saudi Ladies International presented by Public Investment Fund (Nov 4-7) followed by the Aramco Team Series – Jeddah (November 10-12) – individual and new innovative team events that have visited the UK, Spain and USA • International stars from across the globe to descend on Jeddah to compete for the $1m prize funds • Danish Emily Kristine Pedersen returns as defending champion   Jeddah, September 29, 2021: The world’s best women’s golfers will be returning to Saudi Arabia in November for what will be the biggest week in professional women’s sport in the Kingdom – with 108 players competing for back-to-back $1m tournaments on the Ladies ......read more

Saudi Racing Star Reema Juffali Feeling Stronger After Training Camp in Austria

27 September 2021: Having been put through her paces at a training camp in Europe, Saudi racer Reema Juffali says she’s now in the best physical and mental shape of her career ahead of next month’s final round of the British F3 Championship.   The Jeddah-born driver, who represents Douglas Motorsport, travelled to Austria earlier this month where the 29-year-old took time away from the track to attend her last intensive training camp of the season and work on improving her endurance, strength and stamina.    She undertook a number of different activities including hiking and climbing and Juffali insists she is already seeing clear improvements after taking part in a camp that she describes as key to her development.   “Results on the track is just one part of my progress,” she said. ......read more

XP: The Region's First Music Conference Will Take Place in Riyadh to Amplify Music Futures

Three-day conference launches in Riyadh, Saudi Arabia, from 13th - 15th December September 27th, 2021, Riyadh, Saudi Arabia: From the people behind MDLBEAST and SOUNDSTORM – the region's biggest and loudest music festival – and in partnership with the Saudi Music Commission, comes XP; a three-day music event with a conference & nightlife aspect, created to amplify music futures across the Middle East. XP will take place in Riyadh from 13th  – 15th December and is set to become the most forward-thinking gathering of music leaders in the region.  Through workshops, panel discussions and roundtables, networking opportunities, and music activations, XP will expand opportunities for music industry professionals of all backgrounds including artists, entrepreneurs, creatives, and policymakers as they ......read more

Guinness World Records Verifies Oldest Identical Twins Ever

JAPAN’S Umeno Sumiyama, Koume Kodama are awarded GUINNESS WORLD RECORDS TITLE for “Oldest identical twins ever (female)” and “Oldest identical living twins (female)” at 107 years 300 days old   September 22, 2021:  Guinness World Records™, the global authority on record-breaking, today announces that Japan’s Umeno Sumiyama and Koume Kodama, are the world’s Oldest identical twins (living and ever/female) at 107 years, and 300 days, as of Sep. 1st 2021.   Umeno and Koume were born on Nov. 5th 1913 as the eldest and second daughters in a family that lived in Shodo Island, Kagawa Prefecture. Of the 11 siblings, Umeno is the third and Koume is the fourth child. Twins family says they have described their childhood was just like a Japanese TV drama ......read more

Soundstorm '21 Unveils Initial Artists Line-up

Over 150 international and local artists to perform at the four-day music festival in Riyadh, Saudi Arabia, from December 16-19 Tickets now available through mdlbeast.com and in-store at Virgin Megastores in Saudi Arabia. September 11, 2021, Riyadh, Saudi Arabia: Music entertainment company, MDLBEAST, has confirmed the biggest acts in dance music will once again take to the stage at its flagship event SOUNDSTORM, the region’s biggest and loudest music festival, with the first official line-up being revealed for the 2021 edition.  Hosted in Riyadh between December 16-19, SOUNDSTORM will feature a world-leading international music line-up with more than 150 global superstar headliners and international dance acts performing alongside local and regional talent.  Electrifying over 500,000 revellers at what is one ......read more

14 Upcoming Arab Films Chosen for the 2020-2021 Selection by the Red Sea Fund to Receive Grants

The 2020-2021 first cycle of projects announced to receive production and post production funding    September 6th, 2021:  The Red Sea International Film Festival (RSIFF) today announced the 14 recipients of its funding in its 2020-2021 programme for Arab filmmakers that will receive production and post-production funding from the Red Sea Fund. The fund aims to support projects that require immediate and crucial financing to help bring films to life and shine a light on important narratives from exciting and emerging filmmakers from the Arab world.    This round of funding is an accelerator to the official Red Sea Fund initiative which launched in June and received an encouraging 650 projects which are currently being reviewed and will be announced in December.    The fiction features ......read more

Golf Saudi Hosts Exclusive Mass Participation Activations In Spain For Famous Female Saudis

Activations held to promote female empowerment within golf during Aramco Team Series – Sotogrande 09, August 2021: This weekend saw Golf Saudi host leading female Saudi personalities at the second Aramco Team Series tournament of the year in Sotogrande, Spain. Activities were organised as part of Golf Saudi’s wider Mass Participation programme, which aims to grow the game of golf and boost participation in both Saudi Arabia and internationally.  Participants were introduced to golf by Golf Saudi’s Mass Participation senior professionals Grant Smith and Steven Troup, with guests including Saudi health coach and entrepreneur Nawal Alkhalawi, the founder of the first Saudi female football team Maram Albutairi and social media influencer Hana Bassrawi. As part of the introduction to golf, both Grant and Steven ......read more

Golf Saudi Signs-Up to United Nations Sports for Climate Action Framework

Official body for the development of golf in Saudi Arabia signs up to UN Sport for Climate Framework, and extends collaboration with GEO Foundation    20, July 2021, Riyadh, Saudi Arabia: Golf Saudi has continued to demonstrate the strength of its commitment and leadership in sustainability, with combined announcements that will further accelerate action and results across a range of priority environmental and climate issues. By becoming an official signatory of the UN Sport for Climate Framework, the sports body joins a rapidly growing community of organisations, leagues, tours, tournaments and associated media across sport - building commitments and pathways towards The Paris Agreement’s ‘net zero’ targets. His Excellency Yasir O. Al-Rumayyan, Chairman of Golf Saudi and the Saudi Golf ......read more

Jason Kokrak Latest High Profile Name to Join Golf Saudi as an Ambassador Ahead of the 2021 Open

Two-time PGA TOUR winner and rising star joins Golf Saudi as the organisation’s second new international ambassador of 2021 14 July, 2021:  The Royal St George's Golf Club, Kent, UK: Two-time PGA TOUR winner and world #24, Jason Kokrak, is the second international ambassador to join Golf Saudi in 2021, following on from icon of the game Gary Player in April. One of the in-form players of the last twelve months, American Jason Kokrak will support Golf Saudi in its journey to bring the great game of golf to new audiences both globally and within the Kingdom of Saudi Arabia.  News of Kokrak’s ambassadorship was announced 24 hours before he was due to tee-off at the 149th Open at Royal St George's Golf Club in Sandwich, England. The Open is one of the oldest golf tournaments in the world, and one of the ......read more

Golf Saudi Ambassador Camilla Lennarth Gives A Special Clinic For Female Players From The Muslim Golf Association

Clinic held as part of Golf Saudi's wider Mass Participation programme during the inaugural Aramco Team Series tournament in London July 12, 2021:  As part of Golf Saudi's continuous efforts to develop the game of golf, a clinic was organised for ten female golfers from The Muslim Golf Association (MGA) as part of an exchange of golfing experience between the U.K. and Saudi Arabia. Held on the first day of the inaugural Aramco Team Series – London event, the clinic was held at the Centurion Club in Hertfordshire. The clinic was given by Golf Saudi ambassador Camilla Lennarth, who provided technical tips to help the participating MGA ladies improve their game. This session was held as part of Golf Saudi's Mass Participation programme, which aims to introduce the game of golf to female golfers in Saudi Arabia and ......read more

The Chalhoub Greeenhouse Launches KSA's First Fashion Lab to Nurture Saudi Fashion Talent

• Chalhoub Group’s initiative to promote corporate entrepreneurship and innovation to identify disruptive and innovative Saudi fashion brands  • Pairing entrepreneurs and fashion experts, The Fashion Lab will focus on early-stage ventures and brands, which will receive up to USD 15,000 in funding • The Fashion Lab is now open for applications    July 07, 2021:  Chalhoub Group, the leading partner for luxury across the Middle East, has announced the launch of Saudi Arabia’s first of its kind Fashion Lab to identify and boost innovative and disruptive Saudi fashion brands, and support creative designers on their journey to becoming successful entrepreneurs.    An initiative of The Chalhoub Greenhouse, to promote corporate entrepreneurship and innovation, The Fashion ......read more

Meet the Adidas Saudi Football Athletes as They Get Ready to Inspire a Nation to See Possibilities With Optimism

KSA, July 06, 2021:  adidas is proud to support Saudi football talents as they embark on their football journey this summer. Athletes Salman Al-Faraj, Khaled Al-Ghannam, Saud Abdulhamid, Mohammed Al Rubaie and Mukhtar Ali will be representing The Kingdom on the global playing field this summer.  This monumental moment for the young talents falls directly in line with adidas’ recently introduced evolution of its long-standing brand attitude Impossible Is Nothing. In an effort to support regional and local sports communities through sport, adidas believes in rebellious optimism, rooted in the belief in the power of sports to change lives.   Here’s a look at the 5 Saudi adidas athletes representing the national team: Salman Al Faraj: Salman Al-Faraj is captain of the KSA national team, and ......read more

FORMULA 1 Saudi Arabian Grand Prix Launches ‘Race Through Art' Competition for Homegrown Artists

Competition announced today encouraging Saudi artists to showcase their talents and promote the Formula 1® WeRaceAsOne initiative ahead of the pinnacle of motorsport’s debut in Jeddah on December 3rd -5th   Jeddah, Saudi Arabia (June 24) – The Ministry of Sport, Ministry of Culture and the Saudi Automobile & Motorcycle Federation (SAMF) – Promoter of the 2021 FORMULA 1 SAUDI ARABIAN GRAND PRIX -  in association with Formula 1®, has today launched its ‘Race Through Art’ Competition. Aimed exclusively at Saudi nationals, artists could have their inspiring artwork displayed on the newest street circuit in F1®– the Jeddah Corniche Circuit - when the pinnacle of motorsport arrives in Jeddah on the weekend of December 3rd -5th this year.   With less than six months to go ......read more

Hayy Jameel, Saudi Arabia's Dedicated Home for the Arts, is Set to Welcome Visitors from the Winter of 2021

● Slated for a winter 2021 launch, Hayy Jameel is to open during the year that marks the 75th anniversary of Jameel family global philanthropy ● The 17,000-square-metre cultural complex includes Saudi’s first independent cinema; an exhibitions centre (Hayy Arts); artists’ studios; project and learning spaces; plus ‘Hayy Residents’ – like-minded, pioneering creative businesses from Jeddah ● Hayy Arts features compelling exhibitions of Saudi and international art and design, developed in partnership with globally-renowned museums and organisations; the opening show ‘Staple: What’s on your plate?’ is co-curated by Art Jameel, Jeddah/Dubai, and Delfina Foundation, London ● Take an immersive tour of Hayy Jameel.      June 22, 2021 ......read more

Racing for a Sustainable Future at the Puebla E-Prix

 NEOM, Principal Partner of the Mercedes-EQ Formula E Team, takes a closer look at how the Formula E, as a sport, harnesses innovation to create a more sustainable future.   Saudi Arabia -  June 21, 2021:  With rounds 8 & 9 of the ABB FIA Formula E World Championship taking place in Mexico over the weekend, NEOM focuses on how Formula E has helped lead the charge as the country continues to make strides in its sustainability approach.    Formula E is well known for driving performance both on and off the track with the World Championship actively promoting alternative energy solutions to contribute to reducing air pollution and fighting against climate change around the world, in partnership with UN Environment Programme's #BeatAirPollution campaign.   The NEOM project is ......read more

Ogilvy PR Names Matt Buchanan as Global Head of Consumer PR

10, June 2021:   Ogilvy PR has appointed Matt Buchanan as its new Global Head of Consumer PR.  In this new role for the agency, Buchanan will report to Ogilvy PR’s Global CEO Julianna Richter and will lead consumer brand communications globally – evolving the go-to-market strategy, driving innovation, enhancing capability and overseeing multi-market consumer brand business. A 25-year brand communications veteran, Buchanan has run Ogilvy’s PR business in the UK since early 2019. He has more than two decades experience leading agencies specialising in consumer brand communication, spanning the UK, Europe, Asia and Australia.  Prior to Ogilvy, Buchanan was the Managing Director of Havas’ award-winning agency One Green Bean, launching the agency into the London market in 2015 having run ......read more

Lebanese Amputee Athlete Breaks the Guinness World Records™ Title to Mark the Launch of GWR's Impairment Records Initiative

The initiative aims to make GWR more relevant and accessible to people with physical, intellectual and visual impairments around the world MENA: Longest static wall sit (female) – LA1 UK: Fastest accumulative time crossing the United Kingdom by tandem bicycle (male) - IS1  USA: Fastest 100 miles on a treadmill (female) - LA2 (not happening until July) 05, June 2021:   Darine Barbar, an inspirational amputee athlete who just made history by breaking the Guinness World Records™ title for Longest Samson's chair/static wall sit (female) achieving a total of 2 minutes, and 8.24 seconds.  Darine has an above knee left leg amputation and lost her leg at the age of 15 to bone cancer. She had another accident in 2013 when she broke her left hip where her amputation is and had to have ......read more

Memac Ogilvy names Till Hohmann as Chief Creative Officer for MENA

 Globally recognized Hohmann will oversee the region’s creative offering across Memac Ogilvy’s five core capabilities.  Till returns to Memac Ogilvy having led the group to being recognized as the region’s number one creative agency by Dubai Lynx in 2010.  Hohmann brings experience from leading markets, including London, Munich, Singapore, and others.   June 03, 2021:  Memac Ogilvy has named globally recognized creative Till Hohmann as its new Chief Creative Officer for the MENA region. Hohmann rejoins the agency, having served as its UAE Executive Creative Director from 2007 to 2010.    Hohmann will be responsible for uniting the group’s five core capabilities under one modern creative offering. He will be dedicated to sustainable and innovative growth for ......read more

Saudi Opera Singer Mohammed Al-Zahrani Wows Audiences with Performance of “Aala Wa Amjadu” (Sublime &Glorious) in Abu Dhabi Festival's Ramadan Series

April 25, 2021:  As part of its Ramadan Series under the theme “Human Fraternity: Dignity and Hope”,in partnership with Hiba Al Kawas Academy and with support from Lead Partner Mubadala Investment Company (“Mubadala”), the 18th edition of Abu Dhabi Festival, themed "The Future Starts Now", presented talented countertenor Mohammed Khayran Al-Zahrani, the first Saudi artist to join an Italian choir in Rome, in a special performance titled "Ethereal," was streamed online via the Festival’s digital platforms.  The magnificent performance saw wide and positive engagement from audience with Al-Zahrani’s performance of “Aala Wa Amjadu” (Sublime &Glorious) composed by Dr. Hiba Al Kawas, on a poem by Hassan bin Thabit, and to underline his unique vocal ......read more

Gary Player Unveiled as Newest Golf Saudi Ambassador at the 2021 Masters at Augusta National

Three-time Masters winner and icon of the game joins Golf Saudi as the organisation’s international ambassador Saudi - April 08, 2021:    Nine-time Major Champion, Gary Player, has joined Golf Saudi as its latest and most influential ambassador to date. One of the most decorated golfers of all time, Mr. Player will work with Golf Saudi to help implement a shared vision for golf and its future development within the Kingdom.  The news was announced shortly before Gary Player took up his traditional role as the Honorary Starter of the Masters alongside Jack Nicklaus and Lee Elder, with their tee shots officially due to open the tournament and continue a tradition that began back in 1963.  Since Golf Saudi’s inception in late 2018, Gary Player has been supportive of the organisation’s ......read more

Long Fingernails Break Guinness World Records™ Title Before Cut

GUINNESS WORLD RECORDS AND RIPLEY’S BELIEVE IT OR NOT! COLLABORATE TO UPDATE TITLE AND NEW DISPLAY FOR LONGEST FINGERNAILS    April 07, 2021: Guinness World Records (GWR), in collaboration with Ripley’s Believe It or Not!, unveils new measurements for the GUINNESS WORLD RECORDS™ title for the longest fingernails on a pair of hands (female) at 733.55 cm (24 ft 0.7 in), held by Ayanna Williams (USA).  After cultivating them for nearly 3 decades, the Texas- native and record-holder cut her iconic nails to embark on a new chapter in her life.  The global authority in record-breaking achievements partnered with Ripley’s Believe it or Not! on Ayanna’s final nail measurements before her nail cutting procedure in Fort Worth, TX, USA.  Her record-breaking nails are now ......read more

Higher Grounds: Saudi Raha Moharrak on Stepping Into Your Better Self

Saudi -  March 29, 2021:  For as long as I can remember, I've always been passionate about self-care. It's rooted in every achievement I made and every peak I conquered. Being the first Saudi woman to climb the seven summits, including Mount Everest, I can't help but look back at how it all began. With one step forward, with one act of courage. And none of that would've been possible without the love and care I learned to give myself.  Reaching the top, one step at a time. My life-changing experience of climbing Mount Everest in 2013, the highest mountain in the world, started with one foot forward. I climbed Everest in phases. Every step I took on it was a little win for me, a little advancement in pursuit of my dreams. That adventure, as crazy and as dangerous it was, turned into a ......read more

The MITEF Saudi Startup Competition Concludes the Startup Investment Forum and the StartSmart Conference Activities

9 Saudi teams win SAR 325,000 prizes and qualify for the MITEF Arab Startup Competition Jeddah, Saudi Arabia March 7, 2021:  The MIT Enterprise Forum in Saudi Arabia, a branch of the global network of the MIT Enterprise Forum, in partnership with Bab Rizq Jameel and under the patronage of the Ministry of Communications and Information Technology concluded the activities of the Startup Investment Forum and the StartSmart Conference, which took place from March 4 to 6, 2021. On March 6, 2021, during the StartSmart Conference, names of the nine winning teams in the fifth edition of the MITEF Saudi Startup Competition were announced. The fifth edition of the MITEF Saudi Startup Competition witnessed the organization of the Startup Investment Forum for the second year in a row, coming this year in its virtual version, with the ......read more

Golf Saudi Launches ‘Power of the Game' Podcast

Listeners invited to hear from key individuals contributing to Saudi Arabia’s growing reputation as golf’s most dynamic market 02 March, 2021, Riyadh, Saudi Arabia:  Listeners interested in the rapid development of golf in Saudi Arabia can now get the inside track to its trailblazing plans via Golf Saudi’s brand-new podcast – Power of the Game. The series has been launched to explore the creation of new golf courses, efforts to bring new players into the game and shed light on Saudi Arabia’s sustainability in golf mission, and much more, as it seeks to establish the world’s most integrated golfing ecosystem.  The podcast series is hosted by Dubai Eye’s golf obsessive Robbie Greenfield, who will regularly invite guests to discuss their involvement in golf development in the ......read more

Golf Saudi Upholds the Highest Health and Safety Measures to Successfully Deliver the 2021 Saudi International Powered by Softbank Investment Advisers

- Precautionary measures were taken throughout the tournament to mitigate the ongoing threat of Covid-19 - KAEC, Saudi Arabia (10 February, 2021): Dustin Johnson was crowned the champion for the second time on Sunday to conclude the third edition of the Saudi International powered by Softbank Investment Advisers. Upon conclusion of the tournament, Golf Saudi further recognised the efforts of all involved to deliver the tournament during the Covid-19 pandemic.  Together with the Ministries of Health, Sports and Interior, the General Authority of Civil Aviation and the independent medical consultants, Covid-19 precautionary measures were implemented to ensure the safety of all individuals across the event. Golf remains in a fortunate as social distance and contact avoidance is possible within the sport, in addition ......read more

Saudi Schoolboys' Joy After Golf Hero Bryson DeChambeau Gifts Them His Iconic Flat Cap

“I’ll keep it forever!” Saudi schoolboys’ joy after golf hero Bryson DeChambeau gifts them his iconic flat cap after final round of the Saudi International powered by SoftBank Investment Advisers   • Young golfers followed the big-hitting US superstar around Royal Greens • Gifted them signed ball and his famous hat upon completing final round • World #1 Dustin Johnson won the European Tour event for the second time   9 February 2020, Jeddah, Saudi Arabia: Two young Saudis had a day they will never forget at the 2021 Saudi International powered by SoftBank Investment Advisers after their golf hero Bryson DeChambeau gifted them some money-can’t-buy goodies after completing his final round of the tournament.   Friends Khalid Almodaimeegh, 10, and Nasser ......read more

Golf Saudi Puts People First With the Launch of ‘the Social Agenda'

New National Sustainability Strategy strand will see opportunities ‘fly’ for the domestic population 08, February 2020: Proof of golf’s growing impact on the people of Saudi Arabia was revealed following the conclusion of thes third Saudi International powered by Softbank Investment Advisers, as Golf Saudi announced a number of new programmes connected to The Social Agenda, part of the newly-launched National Sustainability Strategy (NSS).  Unveiled during the Aramco Saudi Ladies International presented by Public Investment Fund in November 2020, the NSS was conceived with three pillars, giving particular focus to the enrichment of Saudi’s Environment (The Green Agenda), delivering benefit to the national economy (The Economic Agenda) and providing opportunities to domestic population (The Social ......read more

Everything you need to know ahead of the third annual Saudi International powered by SoftBank Investment Advisers starting on Thursday!

4 February 2020, Jeddah, Saudi Arabia:  The 2021 Saudi International powered by SoftBank Investment Advisers – the Kingdom’s leading global golf tournament – tees-off in King Abdullah Economic City (KAEC) today, bringing the sport’s biggest and best names back to the Red Sea coast for another four days of thrilling golf.   This is the third year of the European Tour event, which has $3.5million in prize money up for grabs and is the final leg of the Tour’s season-opening ‘Desert Swing’.   While the pandemic means the tournament will be held without any fans, it is still expected to be one of the biggest Saudi sporting broadcasts of all time, with all four-days being beamed to 330million homes on six continents and KSA Sports broadcasting live across the ......read more

2021 Saudi International Powered by Softbank Investment Advisers Preview: The Inside Story on Saudi Arabia's Leading Golfers

February 2, 2021:  Ahead of the 2021 Saudi International powered by Softbank Investment Advisers, Saudi Arabia National Team coach Jamie McConnell gives exclusive insight into the preparations and form of the three leading Saudi Arabian players competing at Royal Greens Golf & Country Club from Thursday’s European Tour event  Saud Alsharif Form  “Saud played the most competitive golf in 2020 out of the three before the first lockdown hit. He won the Amateur prize in Bahrain on the MENA Tour, shooting a phenomenal 66 and also got into a playoff later on in the year in the Bahrain Amateur. It’s been really difficult coaching wise for all the National Team with the restrictions so I’ve been coaching him via Zoom and FaceTime remotely – sending video and training plans to keep him ......read more

Saudi Startup Launches its Own Chat Messenger - AGOOL by Hala Yalla

Riyadh, Saudi February 01, 2021:  Users from Saudi Arabia can rejoice as AGOOL by Hala Yalla - Saudi’s very own chat and messenger app -  is out in beta, and available for download on iOS and Android. The Saudi startup is looking to disrupt a field dominated by giants like Whatsapp and WeChat.  Instant messaging on apps has become a way of life for most of us in the Kingdom, as it provides immediate time and access to people we want to talk to, no matter where they are in the world. AGOOL creates this ultimate social network experience with its fast, detailed, and advanced features such as voice calls and personal chats, all with customizable settings.  Built by one of Saudi’s leading startups, and the tech team behind Sharek, Saudi Federation’s SFA, Jeddah Seasons, and Diriyah Seasons, Hala ......read more

Faisal Salhab Out to Make his “Golf-Mad” Family Proud when he Competes in this Week's Saudi International powered by SoftBank Investment Advisers

24-year-old will play against the biggest names in golf in KAEC this weekend, but admits he enjoys nothing more than time on the course with his family Saudi  - February 01, 2021:   For any elite level sportsperson, having the opportunity to play against the world’s best players – many of whom are your own heroes – is the stuff of dreams: memories to last a lifetime. For Saudi Arabian golfer Faisal Salhab, that dream came true last year, and will again this week when he tees-off in the third annual Saudi International powered by SoftBank Investment Advisers. The four-day tournament will pit him against a who’s-who of world golf, including the likes of reigning Masters champion and world number one Dustin Johnson, and big-hitting 2020 US Open champion Bryson DeChambeau. However, the memories ......read more

Abdullah Kamakhi Set to Become Saudi Arabia's First Ever Golf Course Architect

Golf Saudi continues to support the development of Saudi nationals within the golf industry 27 January, 2021 - Riyadh, Saudi Arabia: Golf Saudi is delighted to announce the news of Abdullah Kamakhi’s acceptance into the European Institute of Golf Course Architects, positioning him to become Saudi Arabia’s first golf course architect. The European Institute of Golf Course Architects represents some of the world’s most qualified golf course architects. Members of the EIGCA have shown through their skill, experience and training that they are able to design and oversee the construction of golf courses to the highest standards. From a young age Abdullah has been fascinated by designed spaces which led him to study Landscape Architecture at Arizona State University. After a couple of years working as a ......read more

Pampers Introduces the First Diaper Designed for Nighttime Wetness Protection and Un-interrupted Sleep

Pampers Night range includes the softest diapers with trusted leakage performance for overnight protection.   January 25, 2021:   Sleep is crucial for babies’ development and well-being. A tried & true and most importantly trusted brand by parents for decades, Pampers just released a new line of diapers with superior overnight dryness to provide skin comfort with leak protection so your baby can enjoy uninterrupted sleep time. Pamper night is the first diaper in the region specially designed with enhanced sleeping layer for all around Nighttime Wetness Protection. It’s super-absorbent German technology pulls wetness and mess away from baby’s skin for maximum comfort and the “air-dry channels” ensure breathable dryness so your baby sleeps soundly throughout the night. Karim ......read more

WWE Superstar Titus O'Neill Reflects on Super Shows in Saudi

United Arab Emirates -  January 07, 2021:  At the start of a new year, WWE’s Titus O’Neill has been reflecting on his previous trips to Saudi Arabia - and he hopes to return in 2021. O’Neill was a part of WWE’s first-ever live event in KSA, Super Showdown in Jeddah, which took place in 2019. During that particular event, O’Neill made headlines after tripping and sliding under the ring as he was about to enter the 50-man Battle Royal. “My main memory from our visits to Saudi is the Greatest Royal Rumble, and sliding under the ring,” he laughs. “Thankfully there was nothing under the ring. Normally there’s a big crossbar, or an LED board, which we use on RAW and SmackDown. Luckily none of that stuff was around. I think there were some ladders underneath, ......read more

Saudi Sports for All Federation Prepares to Enter 2021 at Pace, with the Launch of the Fourth Edition of Step Together

• The latest Step Together program will challenge adults across the country to walk or run a half marathon, with a children’s challenge set at 10 km encouraging the benefits of increased fitness and health • The Step Together series was launched in July 2020, and has seen thousands of people cover tens of thousands of kilometers • Working closely with the Quality of Life program, the Saudi Sport for All Federation seeks to increasing physical activity levels across the population to 40% by 2030   (Riyadh, Saudi Arabia) January 6, 2021 - The Saudi Sports for All Federation (SFA) is encouraging people across the Kingdom to start 2021 on the right foot with the launch of the fourth edition of its popular Step Together program.    Taking place from Thursday, January 14 until Saturday, ......read more

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Sports for All Federation Announces the First Ever Global Goals World Cup Saudi Arabia…

• Inaugural Global Goals World Cup Saudi Arabia will take place throughout 2021 and invites women to uplift their communities through team sports, combining sports and the United Nations’ Sustainable Development Goals • The winning team will progress to the next Global Goals World Cup in New York, where they will compete against teams from around the world in the ......read more

Challenge Team Announced as the First-ever Winner of the Saudi Community-level Women's Football ...…

- 24 community-level teams from Riyadh, Jeddah, and Dammam competed in the WFL’s first season - A total of 50 matches were played between November 17 and December 17 with a total of SAR 500,000 in prize money awarded  - Challenge won the Champion’s Cup in the WFL’s final match of the season    December 19, 2020 (Riyadh, Saudi Arabia) - Marking a ......read more

AMC Cinemas New IMAX® with Laser Now Open at Al Khair 9…

First cinema in Riyadh to feature IMAX with Laser Technology, IMAX’s most advanced theater experience Now screening Wonder Woman 1984    Riyadh - December 19, 2020 – AMC Cinemas has announced that guests visiting AMC Al Khair 9 will now be able to enjoy the IMAX Experience® at its newly opened IMAX® auditorium, featuring IMAX® with Laser Technology. ......read more

WWE Saudi Superstar Mansoor Enjoys Emotional Family Reunion in Riyadh…

United Arab Emirates -  December 05, 2020:  WWE Superstar Mansoor met up with his family in the desert as he returned to his native Saudi Arabia.   The Saudi-born Superstar is in Riyadh to meet young local students and athletes for a series of activities.   Having been able to spend some time with his family, Mansoor was delighted.   “It has been a very ......read more

AMC Cinemas Opens Its Fifth Location in Riyadh…

AMC Azizia Plaza 3 offers luxury auditoriums featuring best-in-class projection, sound and seating and is the latest effort in an ongoing program to provide state-of-the-art cinemas across KSA   Riyadh, Saudi Arabia, December 5, 2020 - AMC Cinemas, in yet another milestone to improve the moviegoing experience in Saudi Arabia, has opened its fifth movie theater in Azizia Plaza in ......read more

European Ryder Cup Stars Take Aim on 2021 Saudi International Powered by Softbank Investment ...…

2021 Saudi International powered by SoftBank Investment Advisers looks set to be one of the strongest events on the 2021 European Tour schedule Jeddah, Kingdom of Saudi Arabia – November 26, 2020:    European Ryder Cup stars Rafa Cabrera-Bello, Paul Casey, Tommy Fleetwood, Sergio Garcia, Tyrrell Hatton,  Ian Poulter, Justin Rose, Henrik Stenson and Lee Westwood join ......read more

Saudi Ladies International Confirmed for 2021 After Hugely Inspiring Debut Tournament…

Saudi Ladies International confirmed for 2021 after “hugely inspiring” debut tournament attracts TV audience of millions and sees more than 1,000 Saudi women & girls register to take up golf   • Aramco Saudi Ladies International presented by PIF & Saudi Ladies Team International were the Kingdom’s first ever women’s golf events when they took place ......read more

Emily Kristine Pedersen completes miracle ‘Saudi Slam'! Unstoppable Dane wins both categories of ...…

• Pedersen pockets $207,500 after winning both the SLTI’s team and individual events following her victory at the weekend’s debut Aramco Saudi Ladies International presented by PIF • Triumph also means 24-year old wins the Ladies European Tour’s 2020 Race to Costa Del Sol  • Australian teenager Stephanie Kyriacou breaks course record with stunning final ......read more

“An Unbelievable Legacy – and This is Only Just the Beginning!” Golf Saudi's World-leading Ladies ...…

• Ladies First Club launched in the hope of introducing more Saudi women to golf • Registration opened on Day 1 of the Aramco Saudi Ladies International presented by PIF with space for 1,000 members • By tournament’s fourth and final day the Club was at capacity – with waiting list opened • Members will be given free golf lessons, range access and rounds ......read more

Pedersen Triumphs in Thrilling ‘duel in the Sun' to Land Golf's First-ever Aramco Saudi Ladies ...…

• Emily Kristine Pedersen holds off Georgia Hall in tense play-off to win Saudi Arabia’s first professional women’s tournament and claim $150,000 winner’s cheque • Pedersen’s stunning approach shot on the final hole: “It was one of the best shots I’ve ever hit” • England’s Georgia Hall finishes runner up ($90,000), ......read more

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