SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Apparels, Shoes and Eyewear(Fashion)
Filter PR by
  
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign
Michael Kors Unveils Spring 2019 Michael Kors Collection Ad Campaign

January 7, 2019 —  “I wanted the images to capture the ease, confidence and irreverent attitude of today’s luxury travelers,” says Michael Kors of the Spring 2019 Michael Kors Collection ad campaign, photographed by renowned Dutch photographers Inez van Lamsweerde and Vinoodh Matadin. “At a time when everyone is on the go 24/7, our Collection woman has already arrived.” 

The new campaign portrays a modern interpretation of the designer’s iconic jet set sensibility. Inez and Vinoodh capture model Binx Walton in the intimacy of her hotel suite at the storied Le Negresco in Nice, France. The hotel’s lavish and playful interiors underline the brand’s iconic mix of glamour and ease—the signature of today’s jet set.  

“I’ve always loved how fashion can lift your spirits,” says Kors. “And this collection is all about optimism, romance and joy.” The clothes are a blend of the laid-back and the glamorous. Bright colors and bold patterns—from painterly florals to eclectic animal prints—mix with surf-inspired silhouettes, metallic brocades and romantic broderie anglaise to create a wardrobe that works all around the world. Accessories, including the first-ever Michael Kors Collection beach club totes and hand-painted destination totes, “bring a vacation attitude to a city situation.”

The global campaign will debut in January, with print ads running in Spring issues worldwide. The images will also appear in digital, as well as social media platforms and traditional outdoor media placement.

 

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 26327 times
PR Category : Fashion
Posted on : Monday, January 7, 2019  4:40:00 PM UAE local time (GMT+4)
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories

 
 
Most Viewed Press Release posted in the last 7 days
Foreo Launches Luna 3 to Refresh, Hydrate and Tone Up Your Skin [23891-Views]
A touch of elegance with Al Asel [23874-Views]
The Power of the Multi-Masque [22062-Views]
The new Bergamot & Neroli collection, inspired by the warmth and energy of Mediterranean beaches! [20299-Views]
Versus Saint Germain [19672-Views]
Dubai Cares and The Body Shop are supporting children and youth's education: [18290-Views]
Introducing Pandora Me, featuring Millie Bobby Brown [16691-Views]
Gucci The Alchemist's Garden fragrance collection is now available at Sephora Middle East! [13009-Views]
Saint Honore Haussman [12874-Views]
La Closerie des Parfums, now in the UAE [12767-Views]
Turkish Airlines and United Nations Alliance of Civilizations created a joint platform. [12587-Views]
Tag Heuer Launches Limited Edition Green Aquaracer in the Kingdom of Saudi Arabia (KSA) [10672-Views]
Aigner Aprilia [5141-Views]
Dubai Land Department welcomes Saudi Minister of Housing [4391-Views]
MBRU and King Saud University in Saudi Arabia join forces to enhance academic collaboration between ... [4223-Views]
Unifonic empowers business to capitalize on instant messaging apps to engage with customers [4194-Views]
Emirates Steel to participate in the first Saudi International Iron & Steel Conference [4178-Views]
KhalifaSat congratulated people of KSA with a capture of the skyscraper, Kingdom Centre, image from... [4153-Views]
Saudi Arabia's Ministry of Energy highlights enhanced cybersecurity credentials at GITEX Technology ... [3866-Views]
Etihad Airways and Saudia Announce Major Expansion of Their Commercial Partnership [3067-Views]
 
RSS Facebook Twitter LinkedDin
 
Top Sections
 
Top Stories