, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
Mobile Device & Consumer Electronic(Technology)
Filter PR by
Samsung's Bespoke Life 2023 Event Spotlights Technologies That Offer Convenience Today While Building a More Sustainable Tomorrow
Samsung's Bespoke Life 2023 Event Spotlights Technologies That Offer Convenience Today While Building a More Sustainable Tomorrow

Samsung announces “Bespoke Life” vision, reaffirming its commitment to transforming users’ lives through sustainability, connectivity, and design
Riyadh – June 7, 2023 – Samsung Electronics Co., Ltd. will mark the beginning of a new chapter for home appliances today at Bespoke Life 2023, the company’s third annual showcase of the latest updates to its Bespoke lineup. Streaming at 17:00 KSA on Samsung’s official website, newsroom, and YouTube channel, the event will offer an opportunity to discover how the company's expanded “Bespoke Life” vision is transforming users’ lives through sustainability, connectivity, and design.

“Bespoke Life embodies Samsung’s commitment to making our homes and future more sustainable by reimagining the appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO and Head of the DX (Device eXperience) Division at Samsung Electronics. “By introducing new and creative ways for users to ‘Bespoke’ their life, our latest products and solutions empower anyone to enjoy a more sustainable, connected, and stylish lifestyle.”

Sustainable Life – Technologies That Make a Positive Impact
Samsung’s Bespoke Life concept was born out of the belief that home appliances are key to creating a more sustainable tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s efforts to further reduce carbon emissions across the entire product lifecycle. It will also announce the launch of the new Less Microfiber™ Filter: a simple solution for minimizing microplastic emissions during laundry cycles.

From sourcing and production to distribution, usage, and recycling, Samsung is redesigning each stage of the product lifecycle to help reduce energy usage and carbon dioxide (CO2) emissions. Examples of the company’s efforts to recycle more resources include operating a closed-loop recycling center, incorporating bioplastic material from waste oil into Bespoke refrigerators’ storage baskets, and expanding its use of recycled fishing nets. Once products have been manufactured, they are shipped to users in Samsung’s eco-packaging, which began replacing plastic tape and coil with paper earlier this year. 

To encourage a more sustainable living during the product use phase, Samsung continues to expand services that make saving energy effortless. Which is why, this year, five new Bespoke appliances, including refrigerators, washers and dryers, dishwashers, and air conditioners, as well as Samsung’s Eco Heating System, will feature an upgraded version of SmartThings AI Energy Mode that will soon be available in 65 countries .

In addition to promoting reductions in carbon emissions and energy usage, Samsung continues to take an active role in tackling microplastic pollution. After developing a laundry cycle that reduces microfiber discharge by up to 54% , Samsung and Patagonia have teamed up once again to launch the Less Microfiber™ Filter. The Less Microfiber™ Filter is capable of capturing up to 98%  of microfibers shed during laundry cycles. When used to wash two kilograms of laundry four times a week, the filter can help reduce up to 132 grams of microplastic discharge per person per year — an amount equivalent to approximately eight 500ml plastic bottles. The Less Microfiber™ Filter is now available in Korea and the U.K., and will roll out to other countries in Q3 of this year. 

Connected Life – Paving the Way for Hyper-Connected Homes
To “Bespoke” one’s life is to optimize devices in ways that streamline and empower your routine. By strengthening connectivity across the lineup and expanding AI to more product categories, Samsung is paving the way for a new era of hyper-connected homes.

Combining Samsung’s latest SmartThings enhancements and AI technology, Bespoke products offer a seamlessly automated home experience — one in which devices learn users’ usage patterns and provide personalized automation based on their smart home configuration and lifestyle. To make it easy for consumers to enjoy those experiences, Samsung has announced that it is integrating Wi-Fi support into all new Bespoke appliances and will make connectivity a standard in all Samsung appliance lineups in the coming years.

Samsung has also announced the launch of the Bespoke Jet™ AI — the company’s most powerful  cordless stick vacuum cleaner, and the world’s first to be verified by UL(Underwriters Laboratories) Solutions, a leading independent safety science organization, for AI. Combining up to 280W  of suction power with a run time of up to 100 minutes  per charge, the Bespoke Jet™ AI offers the performance required to give one’s entire home a thorough clean. Its AI Cleaning Mode  intelligently monitors brush load and vacuuming air pressure to distinguish different cleaning environments,  including the floor type, and automatically optimizes settings such as suction power and brush speed  to maximize cleaning performance, usage time, and maneuverability. The vacuum also features a new All-in-One Clean Station™ that produces a powerful spinning cyclone to instantly and effectively  empty the dustbin.

Stylish Life – Taking Personalized Design to the Next Level  
The three million Bespoke refrigerators that have been sold worldwide since the lineup’s launch underline consumers’ resounding interest in appliances that offer more options and functionality than the old standards. Today, this rethinking of what appliances should offer users continues to define Bespoke design — a design approach that grows more dynamic and distinct each time it expands to a new product category.

As of this year, the Bespoke lineup now includes a total of 15 product categories available to consumers in 52 countries. Each expansion of the lineup presents an opportunity to cater to more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke refrigerator lineup with the launches of the Bespoke 4-Door Flex™ with Family Hub™+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door Flex™ with Family Hub™+ features a bezel-less, 32-inch touchscreen that is nearly twice the size of the previous model and includes even more convenient and entertaining multitasking functions. The new side-by-side and top-mounted models combine some of Samsung’s most advanced food storage technology with sleek and minimalist front panels available in a variety of colors and finishes.

In addition to launching the Bespoke AITM Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to expand its personalization options to empower more people to customize their home. Currently available to all consumers in the U.S. since last year, Samsung’s MyBespoke customization service makes it easy for users to cultivate a kitchen look that truly reflects your way of life by using photos or artwork to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold design ethos, the company has announced that the limited-edition Bespoke panels designed by Italian creative studio TOILETPAPER and first unveiled at Fuorisalone 2023 are now available for purchase on and can also be found at Samsung flagship stores in the U.K., U.S., and Korea.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 5539 times
PR Category : Technology
Posted on : Wednesday, June 7, 2023  3:04:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : HONOR to Empower Gamers8: The Land of Heroes as the Official...
Next Story : Samsung Electronics Launches the New Lineup of 2023 TVs in S...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Formula E and Unicef to Auction Unique Sculpture Made from Broken Race Car Parts [2165-Views]
Nick Cassidy Win Clinches Teams' World Championship for Envision Racing [2117-Views]
Newly-Crowned Formula E Champion Jake Dennis says Gen3 Car Suited his Driving Style [2113-Views]
Celebs Parade the 2023 Hankook London E-Prix Grid as Jake Dennis Becomes First British Formula E Wor... [2060-Views]
Aviation and Morocco Earthquake Relief Efforts [1790-Views]
Trina Solar Empowers Saudi Arabian Desalination Plant with Vertex N 700W+ Series Modules [1699-Views]
Saudi Maritime Congress Endorsed by Global Shipping Community [1539-Views]
Formula E Highlights ‘Race to Road' Technology Transfer for World EV Day [1435-Views]
Make Beauty Fun: Embrace Your Unique Charm and Creativity [1364-Views]
Emirates Increases Flights to Riyadh for Saudi National Day [1047-Views]
Saudi Health & Post Service Transport Blood via Drones [987-Views]
TikTok Drives Impact for Mondelez in Saudi Arabia [808-Views]
Assouline Releases ‘AlUla Ever' – A Stylish Tribute to the Ancient Oasis City's Multi-Faceted Appeal [798-Views]
Own Your Magic! Elevate the Every Day to Magic with Spring/Summer Make-up by Catrice [792-Views]
W7Worldwide's Video Celebrates Saudi Arabian Youth's Role in National Development [761-Views]
ACWA Power Reports Robust Results for the First Half of 2023 [748-Views]
Unmissable Offers at Hilton Riyadh Hotel & Residences this August [735-Views]
The Royal Commission for AlUla Wins a SAG Award (GIS) [719-Views]
Samsung Galaxy Z Fold 5: Between High Productivity and Big Screen [716-Views]
"Lipton” Products in the Middle East Are Completely Safe and Fit for Consumption [712-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories