SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Fashions & Accessories(Fashion)
Filter PR by
  
Tory Burch to Launch Roaming Pop-up in Saudi Arabia
 
Tory Burch to Launch Roaming Pop-up in Saudi Arabia

Installations in Riyadh and Jeddah include a unique digital experience


October 13, 2021 — Dubai, United Arab Emirates:  Tory Burch is bringing a touch of New York City to Saudi Arabia with a roaming pop-up featuring the Fall/Winter 2021 collection, inspired by the city Tory calls home and where she founded her brand. The first-ever Tory Burch popup in the kingdom launches at the Riyadh Park Mall on October 13 and will be open through Oct. 27. The installation then travels to the Red Sea Mall in Jeddah where it will be in place from November 3 through 17. A unique digital experience, including access to exclusive product and an engaging game, complements the experience.


The space is distinguished by immense rattan-and-white-oak apples that nod to the seasonal inspiration—New York City is affectionately known as the Big Apple—and serve as charming displays for a beautiful assortment of products across ready-to-wear, handbags, footwear and jewelry, including the iconic Lee Radziwill Double Bag, the new  Good Luck Trainer,  and the bestselling T Monogram collection with shoes and handbags in classic navy and, new this season, hazelnut. 


Customers are invited to shop the collection on iPads that are positioned throughout the space and to connect to the brand’s e-commerce site at toryburch.sa. A landing page dedicated to the popup welcomes visitors with rich storytelling, including a timeline of Tory Burch’s presence in the Middle East, and an engaging digital game, T Monogram Catch; players can customize the gaming experience by selecting their preferred handbag silhouette and colorway to catch colorful T Monogram medallions as they drift down the screen. Visitors may also choose to shop at the Tory Burch boutiques in the malls where the popup is being hosted.


The T Monogram is an exciting new addition to the Tory Burch collection. When Tory launched the brand, she created a logo that was a design element of its own. A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Meticulously crafted in traditional jacquard and fine leather, in an unconventional yellow and classic navy. The collection speaks to the artisanal allure and timelessness of great style. 

 


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 30110 times
PR Category : Fashion
Posted on : Wednesday, October 13, 2021  11:51:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Kristina Fidelskaya — Spring / Summer 2022 Collection 'Peace...
Next Story : Presenting TARONGA - the new addition to the Rebel collectio...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
New Year, New Me with essence Products [10604-Views]
Embrace this New Year with Catrice [8273-Views]
Pandora Joins Forces with Marvel for a New Guardians of the Galaxy Collection [7725-Views]
As Unique as your LOVE [7355-Views]
Find a Gift as unique as your Love [6646-Views]
Let's Get Ready with essence Products this Valentines [6298-Views]
Arab Bank Group Reports Net Profits of $544.3 million for 2022, 25% Cash Dividends [5392-Views]
UPS Releases 4Q 2022 Earnings [4702-Views]
Chloé Unveils the New SS23 Eyewear Campaign [4681-Views]
CATRICE Brings Love to Your Look with its Valentine-Ready Products [4364-Views]
Russian Compani will Participate in the 11th Largest International Construction Exhibition - The Big... [4277-Views]
LG Announces 2022 Financial Results [4146-Views]
SAP Announces Q4 and FY 2022 Results [3684-Views]
Bahrain's Al Hashemi Crowned Custodian of the Two Holy Mosques Endurance Cup Champion in AlUla [3532-Views]
Qatar Airways Announces Indian Superstar Deepika Padukone as Global Brand Ambassador [3491-Views]
Air Cargo Closes 2022 Near Pre-Pandemic Levels [2918-Views]
Passenger Demand Recovery Continued on Track in December 2022 and for the Full Year [2761-Views]
Air Cargo Makes a Soft Start to 2023 [2588-Views]
Mena CSR Report 2022: UAE, KSA Continue to Take the Lead in Regional CSR [2274-Views]
Saudi Arabia Ranks first among Arab Nations for Inbound Visitors in 2022 – Strong Kingdom Representa... [2197-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories