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Featured in Automobile, Cars and Racing
JAECOO Welcomes its Visitors and Guests from All Over the World to Explore the Most Luxurious Cars of the New Era of Renewable Energy.

As one of the global heavyweight A-grade auto shows, the Beijing International Automotive Exhibition is slated to commence on April 25, 2024, at the China International Exhibition Center. The globally distinct brand JAECOO is preparing to make its participation a major attraction by showcasing a range of prominent products in the new energy sector. JAECOO will display its renowned and successful models, the J7 PHEV and J8 PHEV, designed according to new and sustainable energy standards, marking a significant global shift in the development of environmentally friendly products, through these cars, powered by new energy, are excellently suited for off-road use. With a brand-new stance of "new products + new technology + new ecosystem," JAECOO is set to welcome the largest scale of international guests in history, including ......read more

KIB offers the best financing offer on Nissan Patrol models through KIB PayTally App

Kuwait, 22 April 2024: Kuwait International Bank (KIB) recently announced the launch of the best financing offer on various Nissan Patrol models through its innovative KIB PayTally app. The offer includes a 5-year Musawama financing, with Zero profit and 5 years of free service, along with an additional warranty on the vehicle for 3 years or 100,000 kilometers, subject to the terms and conditions of the offer. This step comes as part of the Bank's strategy aimed at continuing to provide the highest level of distinctive financing offers, and enhancing its partnership with the local agent for Nissan Patrol vehicles, Abdulmohsen Abdulaziz Al-Babtain Co. Commenting on the launch of this exceptional offer, Abdulaziz Al-Shammari, Head of the Central Sales Unit - Retail at KIB, said, said: “We take pride in continuing to offer the ......read more

Porsche Centre Shuwaikh unveils the 2024 Panamera

The new Panamera models take centre stage at state-of-the-art facility, showcasing updated powertrain, features, and design. Kuwait. The Porsche Panamera, the brand’s four-seater sports car for every day which redefined the automotive executive class upon its inception, is expanding further with the introduction of its third generation at Porsche Centre Kuwait, Behbehani Motors Company, the leading automotive brand. The grand event unfolded at the state-of-the-art Porsche Centre Shuwaikh facility, where the spotlight shone brightly on two examples of the new Panamera.  This unveiling marked a pivotal moment in the realm of automotive excellence, showcasing Porsche's commitment to innovation and performance. Under the theme "Choose Boldly," Porsche Centre Shuwaikh elegantly hosted the exclusive ......read more

Al Babtain Unveils JAECOO's Off-Road Revolution: J7 and J8 at the Kuwait Auto Land, Redefining SUV Excellence

Through the participation of Al-Babtain Group Holding Company, the authorized and exclusive dealer for JAECOO cars in Kuwait, the All-New J7 and J8 were introduced for the first time in Kuwait at the Auto Land exhibition. As it unveils its high-end off-road SUVs at the largest auto exhibition, it signals a paradigm shift in SUV innovation. These models encapsulate the brand's philosophy, "From Classic, Beyond Classic." With over 30,000 visitors throughout the 12-day exhibition, JAECOO effortlessly drew in a vast and enthusiastic crowd. Auto Land exhibition became a thrilling off-road spectacle as JAECOO transformed its exhibition space into an immersive, seamlessly blending desert motifs, oasis vibes, and sophisticated design elements. The setup not only highlighted the rugged sophistication of the J7 and J8 but also ......read more

All-New Nissan X-TRAIL Records Segment-leading Sales in the Middle East

"Al-Babteen Company thanks its customers for choosing this iconic car."   Kuwait, October 12, 2023 - Abdulmohsen Abdulaziz Al Babtain Company, the exclusive agent for Nissan and Infiniti vehicles in Kuwait, has announced a new success achieved by the all-new Nissan X-Trail since its launch in Kuwait, and the region at the beginning of this year. It has recorded outstanding sales performance within its category. This significant success in Kuwait and the Arab Gulf region is attributed to its enhanced capabilities and increased appeal. The fourth generation of the Nissan X-Trail has demonstrated its strong presence on the roads and solidified its leading position in this category of vehicles, contributing to a significant increase in X-Trail sales in Kuwait and the region, nearly tripling during the first six months of ......read more

Porsche Centre Kuwait Unveils the new Cayenne - the Epitome of Luxury and Performance

A Fusion of Timeless show at Grand Hyatt Hotel. Kuwait. Porsche Centre Kuwait, Behbehani Motors Company, the leading automotive brand, proudly unveiled the much-anticipated Cayenne 2024. Hosted at the opulent Grand Hyatt Hotel, a location befitting the grandeur of the occasion, this showcase was a melting pot of Porsche owners, automotive enthusiasts, and media outlet representatives. All were gathered under the reminiscent theme "Further Together," which captures the spirit of passion for automotive excellence. The festivities of the evening were nothing short of extraordinary, mirroring the level of luxury and distinction that the new Porsche model encapsulates. With a performance show hosted by Daniel Stryjecki, there were customised Porsche giveaways in collaboration with Kuwait’s renowned perfume brand - ......read more

Locally Blended in Qatar to offer Qatar's Motor Enthusiasts Elevated Engine Performance

Nissan elevates engine performance and protection with Nissan Genuine® Motor Oils   API SP-standard 5W30 grade delivers enhanced acceleration and fuel efficiency, while combating low-speed pre-ignition and timing belt wear   Doha, Qatar (17 September 2023) – As part of its commitment to providing customers with a comprehensive aftersales offering in the region, Nissan presents a uniquely-formulated genuine motor oil to elevate engine performance and protection of vehicles. Topping the Nissan Genuine® Motor Oil (NGMO) portfolio, the locally blended, fully synthetic 5W30 oil boasts a balanced viscosity to reduce starting friction and timing belt wear at lower temperatures.   Comprising of four unique grades of mineral, semi-synthetic and fully synthetic formulations, the NGMO range caters to a ......read more

New 2024 Nissan Z NISMO: Amplifying the Sports Car Experience

Iconic sports car adds track-ready NISMO grade   • Z NISMO returns with 420 horsepower and significant handling enhancements • NISMO-specific bodywork improves aerodynamic balance and style • NISMO-enhanced brakes, suspension, body rigidity and more aggressive tires contribute to track performance   KUWAIT, 21 August – Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized and exclusive agent for Nissan vehicles in Kuwait, has launched the new 2023 Nissan Z earlier this year for those seeking more excitement and dynamic performance while driving.     Subsequent to that, the 2024 Nissan Z model further enhanced its performance with its improved variant, the Z Nismo. This version offers a professional sporty driving experience with specialized features for ......read more

Nissan Celebrates Rich Motorsports Heritage in Thrilling Gran Turismo Film

Making its regional premiere this week, the film honours Nissan’s programme that transformed gamers into professional racers Kuwait, - 9 August 2023 – Nissan is inviting audiences to a cinematic spectacle this summer as the Nissan’s ground-breaking GT Academy, one of the trailblazing successes born out of its rich racing heritage, takes centre stage in the Gran Turismo movie by Sony Pictures Entertainment.  Set to release exclusively in theatres across the Middle East on 10th August 2023, the Gran Turismo movie takes viewers on a wild ride, showcasing the exhilarating mix of virtual and real-world racing that the Nissan GT Academy introduced, and left a legacy on the racing world.  "Nissan Al Babtain invited the Z Club-Kuwait and Nissan GTR Club to attend the exclusive premiere prior to the ......read more

INEOS Automotive at the 2023 Goodwood Festival of Speed: Global debuts for the all-new Grenadier Quartermaster and Hydrogen Fuel Cell Demo'

Following the start of series production of the Grenadier 4X4 last year, INEOS Automotive will make its mark across this year’s Goodwood Festival of Speed (13 - 16 July). The all-new Grenadier Quartermaster, a double cab pick-up variant of the award-winning Grenadier, will make its global debut on Thursday 13th July. This will be shortly followed by a very special appearance on the famous hillclimb with some familiar Goodwood faces to celebrate two 75-year automotive anniversaries - motorsports at Goodwood and the Belstaff Trialmaster Jacket that lends its name to one of Grenadier’s trims. Also making its first-ever public appearance is the Grenadier Hydrogen Fuel Cell (FCEV) Technology Demonstrator, which will show how well-suited the zero-emissions technology is for a future long-range 4X4 off-roader. Both the ......read more

Nissan Al Babtain Elevates Engine Performance and Protection with Five Unique Features of Nissan Genuine® Motor Oils

API SP-standard 5W30 grade delivers enhanced acceleration and fuel efficiency, while combating low-speed pre-ignition and timing belt wear   Kuwait (23 July 2023) – As part of its commitment to providing customers with a comprehensive aftersales offering in the region, Nissan Al Babtain, the exclusive authorized dealer of Nissan vehicles in Kuwait presents a uniquely-formulated genuine motor oil to elevate engine performance and protection of vehicles. Topping the Nissan Genuine® Motor Oil (NGMO) portfolio, the fully-synthetic 5W30 oil boasts a balanced viscosity to reduce starting friction and timing belt wear at lower temperatures.   Comprising of four unique grades of mineral, semi-synthetic and fully-synthetic formulations, the NGMO range caters to a variety of customer needs while offering superior ......read more

Audi Kuwait Presents "Stories of Progress": Inspiring Customer Journeys

• Audi Kuwait's "Stories of Progress" campaign showcases diverse customer stories and their Audi experiences. • Inspiring narratives of Audi owners exemplify enduring relationships and brand heritage in Kuwait. • Audi customers share their passion and loyalty towards the brand through a series of videos showcasing their own unique stories. Click here to watch the videos.   KUWAIT CITY, STATE OF KUWAIT (July 13, 2023) – Audi Kuwait, well-known for its commitment to customer satisfaction and loyalty within the brand ecosystem, unveils an extraordinary campaign that intertwines the captivating stories of its customers with the brand's own progress. The "Stories of Progress" campaign also transcends conventional automotive marketing by highlighting the diverse experiences of ......read more

INEOS Automotive at the 2023 Goodwood Festival of Speed: Global Debuts for the All-new Grenadier Quartermaster and Hydrogen Fuel Cell Demo

Following the start of series production of the Grenadier 4X4 last year, INEOS Automotive will make its mark across this year’s Goodwood Festival of Speed (13 - 16 July). The all-new Grenadier Quartermaster, a double cab pick-up variant of the award-winning Grenadier, will make its global debut on Thursday 13th July. This will be shortly followed by a very special appearance on the famous hillclimb with some familiar Goodwood faces to celebrate two 75-year automotive anniversaries - motorsports at Goodwood and the Belstaff Trialmaster Jacket that lends its name to one of Grenadier’s trims. Also making its first-ever public appearance is the Grenadier Hydrogen Fuel Cell (FCEV) Technology Demonstrator, which will show how well-suited the zero-emissions technology is for a future long-range 4X4 off-roader. Both the ......read more

INEOS Automotive Champions Charities with Grenadier Chassis Colours

¬Innovative partnerships with two charities will see INEOS Automotive making donations based on customers specifying optional Grenadier chassis finishes. The new 4X4’s tough ladder frame chassis, which sets it apart from competitors and is at the core of its award-winning off-road performance, can be specified with ‘Rhino Grey’ or ‘HALO Red’ powder coats instead of the standard black finish.  For each optional ladder frame finish sold, INEOS Automotive will donate €150 to the respective organisations that inspired the naming of the colours. ‘Rhino Grey’ recognises INEOS Automotive’s support for The Rhino Orphanage in South Africa, while ‘HALO Red’ celebrates the company’s development partnership with The HALO Trust. “The Grenadier is a 4X4 ......read more

INFINITI brings Brand Refresh for a New Era

• Elevates customer connection and supports thoughtful hospitality across all touch points • New retail design leverages inspiration from Japan for seamless and memorable experience • Refreshed visual identity brings dynamic brand dimension with evolved brand logo • New multi-sensory signature brings next-level customer connection through scent and sound   3 July 2023 Kuwait — INFINITI today announces a comprehensive brand refresh to enhance customer connection and deliver ‘thoughtful hospitality’ across all touch points.   Central to the update is a new global retail architecture design, in concert with an evolved brand logo and new multisensory signature.    The new look and feel draws inspiration from the brand’s Japanese heritage and reflects ......read more

Nissan Al Babtain Launches the First NRC Certified Service Center in Kuwait

Kuwait, 19 June 2023: Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in Kuwait, launched the first Nissan Retail Concept (NRC) service center in Kuwait, presenting upgraded customer services for a globally consistent brand experience. Located in Al Rai, the facility was inaugurated on 8th June in the presence of AABC’s senior management and senior representatives of Nissan Middle East (NMEF). Embodying the new Nissan brand identity, NRC improves all aspects of customer experiences, including facility design, service processes and a digital-friendly environment. The facility boasts well-appointed amenities such as a comfortable lounge area, a dedicated rest area for women, and complimentary WiFi access, all curated in an atmosphere of warm and inviting hospitality.  The new ......read more

Rolls-Royce Spectre unveiled in Kuwait: A Rolls-Royce First and an Electric Car Second

• Rolls-Royce Motor Cars Kuwait debuts Spectre, the marque’s first fully-electric motor car • Spectre is a prophecy fulfilled, a promise kept and an undertaking completed • The most anticipated Rolls-Royce in history • Spectre demonstrates how perfectly Rolls-Royce is suited to electrification • First customer cars to be delivered in the fourth quarter of 2023   “A spellbinding vision, Spectre is an emblem of artisanship in perfect harmony with electric technology. Stunning, intuitive and sharp, the unveiling of this new era in Kuwait, has been greatly anticipated and marks the start of an electrifying new chapter for our marque – one we are beyond excited to see unfold.”  César Habib, Regional Director Middle East & Africa, Rolls-Royce Motor ......read more

AABC Wishes Khaled Al Mutairi a Safe Journey on his 50-day Expedition in Nissan Safari

KUWAIT, 14 June 2023:  Abdulmohsen Abdulaziz Al Babtain Company (AABC), the exclusive authorized dealer of Nissan vehicles in Kuwait, wishes Khaled Al Mutairi a safe and successful expedition as he launches his 50-day cross-continental tour in his Nissan Safari, starting on Wednesday, June 7th. Fittingly themed "Exploring the World with Nissan," the journey will span thousands of kilometers, encompassing diverse terrains and cultures in over 10 countries. Al Mutairi will begin his awe-inspiring adventure from Kuwait, and traverse through Baghdad, Istanbul, Bulgaria, Greece, Serbia, Hungary, Austria, Germany, Switzerland, Italy, and France, before returning via Germany, Austria, Serbia, Turkey, Iraq, and back to Kuwait. This extraordinary expedition will stand as a testament to the ruggedness and durability of Nissan ......read more

Nissan Altima Celebrates 30 Years in the Middle East

Six unique generations underscore the successful journey of this ‘ultimate’ sedan in the region   KUWAIT, 4 June 2023: Following the regional launch of the new 2023 Nissan Altima, the technologically-advanced sedan is celebrating three decades of rich heritage, legacy, and innovation in the Middle East. Now in its sixth generation, the Nissan Altima continues to differentiate itself through bold and dynamic styling, cutting-edge performance, and a host of innovative technologies.   Regarded as one of Nissan’s best-selling nameplates with over six million units sold globally, the Altima’s success story dates back to 1992 when it made its entry into the brand’s line-up. Prior to its global debut, the Altima name appeared on the top trim line of the Nissan Leopard and Nissan Laurel, ......read more

Nissan Al Babtain Kicks Off Summer Leasing Offer

KUWAIT, 29 May: This summer, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the sole authorized dealer of Nissan vehicles in Kuwait, is unveiling an exceptional leasing campaign that will make driving home in a new vehicle easier and more accessible than ever.  The most exciting highlight of the campaign is the zero-down payment leasing option on select models, which Nissan customers can take advantage of to hit the road in style without any upfront cost. The zero-downpayment option is available on the most sought-after Nissan models including Nissan Patrol V6 and V8, giving customers the opportunity to launch into their summer adventures with top-notch on-road and offroad performances. It also covers the sleek Altima and the sophisticated Maxima models for customers looking for exhilarating smooth drives or pulse-raising ......read more

Special Summer Deals for Nissan Patrol Enthusiasts

Kuwait, 24 May 2023: Abdul Mohsin Abdulaziz Al-Babtain Company (AABC), the exclusive authorized dealer of Nissan vehicles in Kuwait, packs a powerful punch with its latest offers, tailored for summer getaway enthusiasts starting this May. A string of exciting offers has been lined up for Nissan's cornerstone models, Patrol V8, Patrol V6, and Super Safari. The highlight of the campaign, titled ‘Defy Ordinary,’ is the Patrol V8 which will be more accessible than ever with two enticing offers. Patrol enthusiasts can enjoy a leasing option that meets their short-term commitments with zero down payment that allows customers to drive in the car of their dreams with a peace-of-mind package that includes comprehensive insurance, free service, replacement car and roadside assistance. Topping it off is a generous trade-in ......read more

Nissan AL Babtain Elevates Customer Experience in Kuwait with the Launch of Nissan Service

Suite of aftersales services offers a seamless experience for customers, while providing more value, convenience and trust Kuwait (7 May 2022) – Nissan AL Babtain has marked a new milestone as part of its strategy to transform the aftersales journey for its customers in the region, with the launch of ‘Nissan Service’ across its dealership partner network in the Middle East. Deepening Nissan’s commitment to customer satisfaction, this suite of aftersales products and services aims to offer greater value and convenience and solidify Nissan’s reputation as a trusted brand among customers in Kuwait.  Designed around evolving customer needs and expectations in Kuwit, Nissan Service offers an innovative, seamless aftersales customer experience across online and offline channels. It features a charter of ......read more

Two New Nissan Concepts to make Global debut at Auto Shanghai 2023

Kuwait, 16 April 2023: Nissan’s Max-Out all-electric convertible concept is set to make its China debut at Auto Shanghai 2023 on April 18. Accompanying it will be a wide range of new and future products that promise to exceed expectations, including two other concepts — making their global debut — designed to meet the diverse mobility needs of consumers in China.  A new EV concept model designed for China and made there will take center stage alongside the Max-Out. Both offer an exciting and confident driving experience that’s tailored to a broad range of lifestyles and needs while supporting Nissan’s global plans.  The Max-Out was first revealed in 2021 as a digital concept representing the future of Nissan Ambition 2030, the company’s long-term vision to meet consumer, environmental ......read more

Exclusive Ramadan Service Offers From Nissan Al Babtain

Kuwait 29 March 2023: With the onset of Ramadan 2023, Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in Kuwait, is thrilled to announce its latest Service promotion across all Nissan models. This year’s Ramadan campaign is the perfect opportunity for families to take advantage of exciting deals, including generous discounts of up to 25% on genuine parts, complimentary vehicle checkup, and top-notch body polish services starting at an unbeatable price of just KD 25. AABC’s Aftersales network is the largest in Kuwait and enjoys a great reputation in the market for providing a range of customer-focused services including live service bookings, Nissan Express Service with a quick turnaround time of 60 minutes, pick-up and drop-off services, and more. Not to mention the dedicated Patrol ......read more

2023 Nissan Altima Launches in Kuwait with Striking New Look and Segment-first Technology Enhancements

• Redesigned front fascia features updated V-motion grille and Nissan design direction, complemented by premium interiors that dial up comfort for all on board • 12.3-inch display screen, wireless connectivity upgrades, and a suite of innovative segment-leading technologies deliver a more intuitive driving experience • Latest model builds on the iconic sedan’s heritage and popularity for over 30 years in the region    Kuwait (March 22, 2023) – Shining a spotlight on Nissan’s tech advancement while strengthening its sedan offering, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the exclusive authorized dealer of Nissan vehicles in Kuwait, has launched the new 2023 Nissan Altima. The latest iteration of the popular mid-size sedan sees a comprehensive makeover with new front-end ......read more

Nissan Al Babtain Offers Exclusive Ramadan Deals on Nissan's Most Sought-After Models

Kuwait –March 15, 2023: This Ramadan, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is offering irresistible deals on a wide range of Nissan's most sought-after models, including the iconic Nissan Patrol, the all-new Nissan X-Trail, the performance-driven Nisan Nismo, the rugged Nissan Super Safari 2022, the versatile Nissan Pathfinder 2023, and the adventurous Nissan X-Terra 2023. With these exclusive packages, AABC is not only giving its customers unparalleled value for money but also ensuring that they get to experience the ultimate in quality and reliability.  For Nissan Patrol enthusiasts, this deal has something unprecedented with a choice of KD 2000 cashback or a combination of amazing gifts worth KD 2000. The offer aims at providing Nissan customers with complete ......read more

Nissan AL Babtain Rolls Out 2023 Patrol NISMO in Kuwait

Bold design, race-proven engineering and advanced aerodynamics set the high-performance, premium SUV apart Kuwait, 15 February 2023 – Abdul Mohsin Abdulaziz Al-Babtain Company, the authorized dealer of Nissan cars in Kuwait, is pleased to announce the launch of 2023 model of its most powerful SUV, the Patrol NISMO, in Kuwait. Building on its heritage as a motorsport brand and catering to the nation’s desire for high-performance vehicles, the Patrol NISMO combines the refinement of a luxury SUV with the thrill of a sports car and is admired by automotive and driving enthusiasts across the country.  Launched for the first time in 2015, the Patrol NISMO reinforces the build of the Patrol V8 model and is aligned with Nissan's design philosophy of being bold, energizing, human and alive. Exuding a sense of ......read more

Drive into the Festive Season with Nissan Al Babtain's Hala-February Promotions

Kuwait – February 2023: This February, Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is celebrating the festive season in style by offering its fans unbeatable deals on some of Nissan's most popular models, including the Nissan Patrol, Nismo, Super Safari, Pathfinder, and X-Terra. With these exceptional packages, AABC is providing its customers with peace of mind and the assurance of quality. Nissan enthusiasts can take advantage of the incredible triple 5 package available on the Patrol, the ultimate desert companion. Known for its impressive on-road performance, featuring top speed and unmatched power, the Patrol comes with an exceptional package that includes an incredible KD 500 cashback, along with a 5-year warranty, 5-year free service, and 5-year roadside assistance. The ......read more

Nissan Al Babtain Launches the all-new 2023 Nissan X-TRAIL in Kuwait following the successful Middle East Launch in Saudi Arabia

- The fourth-generation model builds on 20-year heritage and caters to the needs of families and adventure-seekers in the region   - Designed as a premium urban crossover, the all-new model features a new engine, striking design and advanced technologies within its segment     Kuwait - January 23, 2023: – Abdul Mohsin Abdulaziz Al-Babtain Company, the authorized dealer of Nissan vehicles in Kuwait, launched the all-new 2023 Nissan X-TRAIL in Kuwait, following the Middle East launch of the new model in Saudi Arabia on 16 January 2023.    Developed as a premium urban crossover, the all-new X-TRAIL furthers the brand’s commitment to introduce innovative mobility solutions, and offers customers class-leading versatility, elevated exterior and interior designs, advanced safety, and ......read more

Nissan Patrol 2023 Arrives with Peace-of-mind Package

Nissan Al Babtain celebrates the New Year with an amazing offer Kuwait - Jan 12, 2023:  Abdul Mohsen Abdulaziz Al-Babtain Company, the authorized dealer of Nissan cars in Kuwait, is pleased to reveal its exclusive promotions for the brand-new Nissan Patrol 2023, featuring a generous cash gift of KD 500. In addition to this, customers who purchase the Patrol V8 model can take advantage of more benefits, such as complimentary maintenance for a period of 5 years or 100,000 km, an extended 5-year warranty, and 5-year roadside assistance, all of which are designed to offer complete peace of mind for the customers. The offer is a special New Year treat from Nissan Al-Babtain to all the Nissan Patrol fans, giving them a good opportunity to upgrade their ride and experience unparalleled performance with the latest models of the iconic ......read more

Nissan Al Babtain Celebrates 20 Years of the X-TRAIL in Kuwait & the Middle East

A look at the evolution of the segment-defying SUV over the past two decades   Kuwait (28 December 2022) – Following the global launch of the all-new, fourth-generation Nissan X-TRAIL and in anticipation of its Kuwait debut early next year, Nissan Al Babtain looks back at the decades-long journey of this benchmark-setting SUV and its reputation as the perfect companion for all adventures. Conceived as a compact SUV for a versatile lifestyle, the X-TRAIL’s popularity is built on performance-oriented styling, class-leading technology, and everyday utility, complimented with an engaging driving experience on all terrains.  The compact SUV’s unique identity combines two elements, “X” and “Trail”, with the former indicating the active lifestyle of its customers and the latter ......read more

Abdul Mohsin Abdulaziz Al-Babtain Company Attended the premiere of all-new 2023 Nissan Z in the Middle East

• Seventh generation model is its most powerful iteration to date with 400 horsepower and 475 Nm of torque • Iconic design pays homage to previous models while being built for the future • Exclusive launch event sees attendees embark on a journey through time at the world’s first Nissan Z Pop-up Museum   Abdul Mohsin Abdulaziz Al-Babtain Company, the authorized dealer of Nissan cars in Kuwait, took part at the Middle East premiere of the all-new 2023 Nissan Z held in Dubai.     The new model was revealed in the presence of VIPs, partners, media, and employees. The much-anticipated seventh generation of the iconic sports car made a roaring entrance at the event, piloted by Nissan’s Brand Ambassador and Nissan Z Product specialist, Hiroshi ......read more

Nissan Al Babtain Proudly Sheds Light on the Evolutionary Journey of the Iconic Z Sports Car across Seven Generations

A trip down memory lane to honor a legacy of performance and driving excitement   Kuwait: (10 November, 2022) – Following the global rollout of the all-new Nissan Z, and in preparation of its eagerly anticipated arrival to the Middle East later this year, Abdul Mohsen AbdulAziz Al-Babtain Company, the sole authorized dealer for Nissan vehicles in the State of Kuwait, takes pride in shedding light on the iconic model’s rich and exciting lineage that spans across seven generations and over half a century. Since its introduction to the brand’s line-up in 1969, Nissan Z has proven itself as a strong contender on and off the racetrack, selling over 1.8M units to date and earning the admiration of enthusiasts across the globe.   Built for enthusiasts by enthusiasts, the Nissan Z continues to witness a ......read more

The INFINITI Middle East QX60 Campaign Rolls in with an Animated take on the Modern Arab Family

INFINITI marks the Middle East launch of the QX60 through an uncommon and captivating contemporary campaign with family at its heart. As a human-centric brand, the creative approach was inspired by a human insight… “If you’re a parent with young children, how familiar are you with the likes of Paw Patrol, Coco Melon, and of course Baby Shark?” Asks Nadim Ghrayeb, General Manager – Marketing, PR and CX, INFINITI Middle East. “Those theme songs are probably more deeply embedded in your mind than anything you grew up with, because in the modern household, kids control the remote.” INFINITI Middle East’s QX60 campaign, Taking the Wheel, is an animated brand film that appeals to the real-world family dynamic of a modern Arab household, where working parents balance household ......read more

Nissan Al Babtain Offered its Customers a 50% Discount on Breast Cancer–Related Screenings for the Month of October

Kuwait 03, October 2022: In an initiative that reflects its commitment to shouldering its social responsibility towards the Kuwaiti society and the health of its members, and its belief in the importance of providing assistance and support to its local community, Abdul Mohsen Al-Babtain Company, the  sole authorized dealer for Nissan vehicles in the State of Kuwait, has offered in cooperation with Images Diagnostic Radiology Center to a special and exclusive 50% discount on breast cancer-related screenings for Nissan Babatin customers during the month of October. The cooperation offer concluded by Abdul Mohsin Al-Babtain Company with the Images Diagnostic Radiology Center includes granting a 50% discount to current and future Nissan customers on both breast ultrasound and mammography. This exclusive offer was arranged ......read more

Amazing Deals by Nissan Al Babtain

Kuwait – 24, October 2022: Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles in Kuwait, is pleased to announce the launch of the special October offers on the latest Nissan models, including Patrol and the All-new Pathfinder, in addition to Patrol Nismo, X-Trail, Patrol Safari, Super Safari and X-Terra. The benefits of the offer include extended maintenance periods, roadside assistance, free service, third-party insurance, free registration and more, and is designed to ensure customer satisfaction and peace of mind.  The highpoint of the October offer is the legendary 8-cylinder Nissan Patrol, which comes with 3 years or 60,000 km of free service, 5-year roadside assistance, and 5-year warranty, in addition to free registration, and third-party insurance. As for the Nissan ......read more

The First-ever BMW XM.

Munich. As its 50th anniversary celebrations continue, BMW M GmbH brings us its first ever high-performance car with electrified drive system. A plug-in hybrid system comprising a V8 petrol engine and an exceptionally powerful electric motor endows the BMW XM with captivating dynamic prowess. The newly developed M HYBRID drive system, an extravagant design and the progressive luxury ambience inside the BMW XM come together to create a fresh interpretation of the Sports Activity Vehicle (SAV) concept for the high-performance segment that will open up that inimitable M feeling to new target groups and markets.  The highlight of the brand’s model offensive in its anniversary year, the BMW XM is also the first BMW M original since the BMW M1. Precisely crafted flourishes in the exterior design of the high-performance SAV recall ......read more

Nissan Presents Six Family-friendly Features That Set The Pathfinder Apart

Available now At Nissan Al Babtain showrooms     Kuwait – 26 September 2022: Abdulmohsen Abdulaziz Al Babtain Company (AABC), the authorized dealer of Nissan vehicles, is delighted to introduce the all-new Pathfinder that now comes with a host of aesthetic, mechanical and technological upgrades that bolster the SUV to better cater to the changing needs of families. Redesigned from the ground up, the all-new Nissan Pathfinder has been created with a sharp focus on all that modern families desire.    From safety and entertainment to comfort and practicality, the all-new Pathfinder is equipped with a host of segment-leading features, serving as the ideal family companion in the city and off the beaten path. A testament to its family friendliness, the all-new Pathfinder was awarded the “Best ......read more

Benefit from Back-to-School Service Offers From Nissan Al Babtain

Kuwait – 18 September 2022: In celebration of the 2022 Back-to-School season, Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait is pleased to announce its new aftersales offers on all models. This year’s Back to School campaign brings families a sought-after package deal that ranges from 20% cash back on mechanical and electrical repairs, Body polish at KD 15 only, FREE nitrogen fill, FREE ozone treatment and a FREE vehicle check-up.  Reinforcing AABC's commitment to customer satisfaction, this year’s suite of aftersales service offers aim to ensure continued value, comfort and convenience further enhancing Nissan's reputation as a trusted and reliable brand in Kuwait. Abdulmohsen Abdulaziz Al-Babtain Company (AABC) maintains high customer ......read more

Back-to-School Offers from Nissan Al Babtain

Power Up your drive this season  Kuwait – 12 September 2022: Through this year’s Back-to-School season, Abdulmohsen Abdulaziz Al-Babtain Co (AABC), the sole authorized dealer of Nissan in the State of Kuwait  Customers can explore a series of special packages on the Nissan Patrol NISMO, Nissan Patrol 2022, Nissan Patrol Safari, Nissan X-Trail and Nissan Altima to discover exceptional features and enjoy world-class driving experiences.  Expanding its value offering to fit everyone’s lifestyle, Nissan Al Babtain offers a 5-year warranty, 5-year roadside assistance, 5-year service provisions, 2-year comprehensive insurance alongside window tinting and full body protection on Nissan Patrol NISMO followed by 5-year warranty, roadside assistance, free registration and free 3rd party insurance on the ......read more

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Saudi Motorsport Company Launches New State-of-the-art JCC Karting Track…

Jeddah, Saudi Arabia (March 7th, 2024) –The Saudi Motorsport Company (SMC) proudly announced today the opening of the new Jeddah Corniche Circuit (JCC) Karting facility. This cutting-edge venue is set to be a centerpiece for motorsport activities in Jeddah, boasting a sprawling 50,000 square meter area, a 1.2-kilometer track, and a fleet of 50 state-of-the-art karts, marking a significant ......read more

Racing at night in Diriyah is so special – I'd love to see more Formula E night races, reveals ...…

• Diriyah E-Prix takes place on Friday and Saturday in Riyadh • Gunther reckons night races ‘absolutely’ take street racing back to its traditional roots • Tickets are available starting at SAR100 on the FIA Formula E website   DIRIYAH, SAUDI ARABIA: 26 January 2024: Maserati MSG Racing driver Max Gunther says he would love to see more night races in ......read more

Ford Performance Announces Global Mustang GT3 Factory Driver Squad…

• Ford Performance expands its sports car factory driver lineup to nine drivers for its global GT3 race programs   • Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller   • On top of the IMSA factory effort run by Ford Multimatic Motorsports, the sports car factory drivers ......read more

Ford Performance Motorsports Debuts Mustang GT3 Documentary Leading up to Debut at Rolex 24 at ...…

• Mustang GT3 Prepares for the Biggest Stage in New Documentary Series   Dubai, United Arab Emirates, 19 December 2023 – As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the ......read more

Kia Unveils its All-New K3 for the first time in the Middle East at Riyadh Motor Show 2023…

• The new vehicle sets new standards in terms of design, comfort, and innovation for the C-sedan segment.   Dubai, United Arab Emirates, December 6, 2023: Kia Middle East and Africa has announced the official launch of its all-new model, the Kia K3, at the Riyadh Motor Show in Saudi Arabia. Alongside this unveiling, Kia as a sustainable mobility solutions provider will be ......read more

MG Motor and Jiad Modern Motors Set the Stage for a New Era with Jeddah and Riyadh Showroom Launches…

• The two showrooms are the first of six to be launched in major Saudi cities by the end of 2023. • Third showroom is set to launch in Dammam in the first week of December of this year. • Showrooms prioritise personalised assistance and comprehensive after-sales support, ensuring exceptional customer experiences.   (16 November 2023, Saudi Arabia) MG Motor, in ......read more

Genesis Set the Stage for the Grand Opening of its Riyadh Showroom…

RIYADH, Saudi Arabia, October 25, 2023 – Genesis, the acclaimed luxury automotive brand, unveiled its highly anticipated Riyadh showroom at an exclusive event on Oct. 23, 2023, redefining globally recognised standards of elegance and automotive innovation. Guests in attendance had the chance to embark on an immersive journey through the ‘Genesis Tunnel’, which served to build ......read more

Genesis to Appear as Presenting Partner of the Riyadh 2023 World Combat Games…

RIYADH, Kingdom of Saudi Arabia – Oct. 23, 2023 – Genesis, a leading luxury automotive brand known for its distinctive designs, has announced its role as Presenting Partner for the prestigious Riyadh 2023 World Combat Group (WCG) tournament. From Oct. 20 to 30, Saudi Arabia will see Riyadh become the hub of international combat competition as it hosts the inaugural edition of the ......read more

TOYOTA GAZOO Racing Grabs World Title after Landslide Victory at 6 Hours of Fuji…

TGR’s victory on home ground marks its ninth win at Fuji Speedway   Jeddah, Saudi Arabia – 3 October 2023: TOYOTA GAZOO Racing earned a thrilling one-two victory on home ground in the 6 Hours of Fuji to clinch Toyota’s fifth manufacturers’ title in the penultimate race of the 2023 FIA World Endurance Championship (WEC) season.    In front of a ......read more

Abdul Latif Jameel Motors Wins Gold in Toyota's Distributor Award Program For the 12th Consecutive ...…

 Toyota Motor Corporation recognizes Abdul Latif Jameel Motors’ commitment to delivering excellent guest services and initiatives in 2022   Abdul Latif Jameel Motors continuously improved its guest experience across the Kingdom of Saudi Arabia   Jeddah, Saudi Arabia, September 24, 2023: Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles ......read more

Abdul Latif Jameel Motors and Saudi Automobile and Motorcycle Federation Unveil Gazoo Racing Saudi ...…

• The GR Saudi Team comprises five remarkable drivers who have been announced as Abdul Latif Jameel Motors-sponsored athletes and will participate in this season of the Saudi Toyota Championship • Announcing the GR Saudi Team establishes Saudi Arabia as a global hub for motorsports in line with Vision 2030   Jeddah, Saudi Arabia, 19 September 2023: Abdul Latif Jameel ......read more

New Lincoln Corsair Brings Athletic Elegance to the Middle East's Premium SUV Space…

• The Corsair features a new grille on a redesigned front end - equipped with glare-free high beams with available pixel headlamps  • The luxury compact SUV comes with dynamically refreshed wheels for 2023  • Lincoln introduces two new exterior Corsair color options, Crystal Red and Whisper Blue, elevating the luxury quotient further with the Jet Appearance Package, ......read more

Next-Gen Ford Ranger Delivers More Confidence Than Ever, Thanks To Advanced Safety Features and New ...…

Riyadh, Kingdom of Saudi Arabia, 19 July, 2023 – No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road. This combination of passive and active safety features, such as vehicle structure and air bags, ......read more

Saudi Motorsport Pioneer Aseel Al Hamad Joins Hero Up Campaign at Disneyland® Paris to Celebrate ...…

Aseel Al Hamad turns her passion into a mission by taking part in inspirational campaign alongside 12 other participants from around the world Saudi Arabian motorsport enthusiast Aseel Al-Hamad is blazing a new trail alongside 12 other individuals as she joins the Hero Up campaign, part of Marvel Avengers Campus’ first anniversary celebrations, which aims to inspire people to become heroes ......read more

Allison Transmission Expands Presence in Saudi Arabia and Qatar, Strengthening Partnerships in the ...…

22 June 2023 -  Allison Transmission, a global leader in commercial-duty automatic transmissions and propulsion solutions, has expanded its presence in Saudi Arabia and Qatar with key partnerships, underscoring the company's dedication to providing cleaner and more sustainable transportation systems across the Middle East. Recent successes for Allison in Qatar and Saudi Arabia ......read more

The Wait is Over: Toyota's 2023 CROWN has Arrived in Saudi Arabia…

• Abdul Latif Jameel Motors unveiled the 2023 CROWN in the Kingdom of Saudi Arabia, a luxury sedan that boasts elegance, a spacious interior, and advanced technology and safety features.  • The 2023 CROWN, Toyota's first mass-produced passenger vehicle from 1955, is returning to its roots with a new emblem that celebrates its tradition and innovation.   Jeddah, ......read more

Abdul Latif Jameel Motors and Saudi Automobile and Motorcycle Federation to Unearth New Talent for ...…

• Abdul Latif Jameel Motors and the Saudi Automobile and Motorcycle Federation (SAMF) launches the Gazoo Racing (GR) Saudi Driving School to discover talented drivers for the GR Saudi Team.  • The GR Saudi Driving School welcomes Saudi male and female motorsports enthusiasts aged 18 to 26 in the Kingdom.  • A platform for aspiring racers to exhibit their abilities ......read more

Car Buyers get into the Driver's Seat with TikTok's On-the-go Automotive series 'Moving Topics'…

Riyadh, Saudi Arabia; 5 June 2023: TikTok has launched 'Moving Topics', an on-the-go automotive mini-series where users can take a ride with some of Saudi Arabia’s leading automotive figures and gain an immersive insight into the awesome innovation, technologies and trends shaping the industry. A series that will span three episodes and be hosted by well-known TikTok creator ......read more

Abdul Latif Jameel Motors, Saudi Automobile and Motorcycle Federation, and Toyota Motor Corporation ...…

• Abdul Latif Jameel Motors and the Saudi Automobile and Motorcycle Federation (SAMF) toured the TOYOTA GAZOO Racing (TGR) factory in Japan with Toyota Motor Corporation executives  • Discussions focused on strengthening the Saudi motorsports ecosystem and advancing carbon neutrality in the Kingdom as part of Toyota’s Multiple Pathway approach to sustainable ......read more

Next-Gen Ford Ranger Wildtrak Delivers High-Tech Features, Smart Connectivity, Enhanced Capability ...…

• Ford engineers and designers teamed up with customers around the world to create this versatile, reliable pickup  • The Next-Gen Ranger Wild Trak offers a class-leading 10-speed automatic transmission • An upgraded chassis and suspension ensure excellent ride and handling, whether riding with passengers, fully loaded with cargo or towing   Riyadh, Kingdom of ......read more

Sanctuary for the Senses: All-New Lincoln Nautilus Debuts With Reimagined Interior, Connected ...…

 The all-new 2024 Lincoln Nautilus® SUV makes its global debut, introducing new signature features and connected experiences to the midsized premium SUV class    A reimagined interior takes the power of sanctuary in Nautilus to new heights with the introduction of a new in-vehicle digital experience and Lincoln Rejuvenate – a multisensory, in-cabin experience ......read more

Abdul Latif Jameel Motors Sponsors ROOKIE Racing…

Jeddah, Saudi Arabia, 17 April 2023: Abdul Latif Jameel Motors is proud to announce its appointment to sponsor the 2023 season of ROOKIE Racing, privately owned by the Chairman of Toyota Motor Corporation, Akio Toyoda. As one of the selective overseas sponsors, Abdul Latif Jameel Motors’ appointment is an exciting milestone for mutual growth and success in the motorsports industry – ......read more

What Makes The All-New Ford Taurus An Ideal Sedan For Families?…

• A spacious interior that comfortably seats up to five passengers with ample head, leg, and trunk room • Advanced standard and available technologies make every drive smoother, safer, and more entertaining than ever • The All-New Taurus offers selectable driving modes for a range of situations   Riyadh, Saudi Arabia, 11 April, 2023 – Space, safety, comfort, ......read more

The New Audi Kingdom Edition. Inspired by the Visionaries.…

• A range of special-edition Audi models launched exclusively in the Kingdom of Saudi Arabia • The Kingdom Edition model range comprises: Audi S6, S7, A8 and Q8 models • The 93 limited-edition models are available at Audi Centers across the Kingdom and can be reserved or purchased online Jeddah, Saudi Arabia, 10 April 2023 – Audi Saudi Arabia introduces an exclusive, ......read more

How to Draw a Ford Ranger Raptor…

Riyadh, KSA, 4 April, 2023 – Watch a master at work in this informative video which takes the viewer behind the scenes of the Ford Design department to see the steps to drawing a Ranger Raptor. The automotive design incorporates everything from colour and materials to virtual reality and 3D clay modelling, but the process always begins with a pen and paper. It still relies on the ......read more

Automobili Lamborghini Celebrates Lamborghini's 60th Anniversary in Saudi Arabia…

An exclusive Bull Run and unique piece of art to honor the brand Riyadh, Saudi Arabia, March 30, 2023 – Automobili Lamborghini have begun hosting a series of exclusive events across the world to commemorate Lamborghini’s 60th anniversary. As part of the celebrations in Saudi Arabia, Lamborghini Riyadh invited guests from all over Saudi Arabia for an exclusive Lamborghini Bull Run ......read more

Genesis Launches Exclusive Benefits at Wallan Group This Ramadan…

RIYADH, KSA, March 14, 2023 – Genesis Middle East & Africa’s official distributor in Riyadh, Wallan Group, has launched an exciting campaign offering customers exclusive benefits on select Genesis models throughout the holy month. With design at the forefront of its brand, Genesis has a significant lineup embodying ‘athletic elegance’, with special perks launching for ......read more

Next-Gen Ranger Raptor Owners Can Dial-In Their Exhaust Sound With Modes Ranging From Mild To Wild'…

• Next-gen 292kW V6 Ranger Raptor is equipped with a 2.5-inch active valve exhaust system that allows owners to select the exhaust sound they want • Stay in the good books with your neighbours by setting next-gen Ranger Raptor to start up in Quiet mode • Baja mode for your phone: download the Ford Ranger Raptor Baja exhaust file to create a unique ......read more

Lincoln Celebrates 101st Birthday: Automotive Heritage Meets Future Mobility…

• With a storied past featuring more than a century of elegance and innovation, the brand looks ahead to a connected, electrified future • Notable Lincoln innovations of the past 100 years include center-opening coach doors, electric gauges, keyless entry, and symphonic chimes • The brand has already revealed a glimpse of the electrified, connected future through its Star and ......read more

From Dune Destroyers to Highway Heroes, Here's How the All-New Ford Expedition's Diverse Trims ...…

• The all-new Ford Expedition was built to emphasize power, capability, convenience, and comfort everywhere – city or desert  • This 8-seater SUV packs a 3.5L EcoBoost® Twin-Turbo V6 engine, which includes a new High-Output version taken straight out of the class-leading F-150 Raptor • The Timberline trim brings serious off-roading credentials, with Trail Turn ......read more

Seven Ways to Save Fuel On- and Off-Road This Holiday Season…

• Check your tyre pressure regularly and ensure they are inflated to the manufacturer’s recommendation • Keep your vehicle in optimal condition by servicing it regularly at an authorized dealer • Weight, aerodynamics, and driving behavior impact fuel economy   Riyadh, Saudi Arabia, 21 December 2022 – With temperatures dropping across the Middle East, ......read more

‘Raptor Land' Middle East Becomes First Region to Welcome All Three of Ford's Off-Road Performance ...…

• All-new 2022 Ford Bronco Raptor, F-150 Raptor, and Ranger Raptor arrive in the Middle East - the first region to receive all three • Ford’s toughest truck, the third-generation F-150 Raptor offers enhanced off-roading capability, rugged design, redesigned interior, the largest-ever shocks on a Raptor, and advanced technologies  • All-new 2022 Ford Bronco Raptor ......read more

Al Masaood Bergum showcases its sustainable ‘Cross Laminated Timber' and ‘hybrid modular building ...…

Riyadh, December 15, 2022 - Al Masaood Bergum - a part of Al Masaood Group and one of the UAE’s leading modular building system providers is participating in the ‘Construction Technology Festival’, taking place in KSA, on December 14 and 15, 2022 in Riyadh. Al Masaood Bergum focuses on two innovative construction solutions - Cross Laminated Timber (CLT) and Hybrid Modular ......read more

Smart, Capable, Advanced: The All-New Ford Territory Packs Technology That Emphasizes Convenience, ...…

• The all-new Ford Territory’s advanced technology features deliver a safe, seamless driving experience in the small SUV segment • Driver Assist features such as Adaptive Cruise Control, BLIS®, Collision Mitigation System, Lane-Departure Warning, Rear-View Camera, Hill-Start Assist, and Front & Rear Parking Sensor make every journey a breeze • Prototypes were ......read more

Universal Motors Agencies (ALTAWKILAT) – Saudi Auto distributor Expanding into UAE…

• The leading Saudi Automotive Distributor will expand its footprint in the UAE market by opening its first facility in Abu Dhabi in January 2023, followed by Dubai and Sharjah. • ALTAWKILAT represents world-class automotive brands in the region and plans to bring new luxury offerings to the market while providing customers with a premium experience. • ALTAWKILAT is one of ......read more

Tech Drives the Beast: The F150 Tremor Packs the Tools Required to Unlock Performance…

• The 2022 F-150 Tremor packs in a host of available technologies that drive performance in even the deepest, most unforgiving outdoor environments, including enhanced Trail Control, Trail One-Pedal Drive, and Trail Turn Assist.   • Ford Co-Pilot360 makes the on-road experience smoother than ever, with a host of available in-cabin technologies promoting safety and ......read more

Hyundai Celebrates Middle East Launch of New 2023 Palisade in Riyadh…

• 2023 new Palisade Flagship SUV offers refined exterior and interior design • Tech features to further enhance driver & passenger experience  • Array of advanced Safety & ADAS capabilities    Riyadh, Nov 17, 2022 – Hyundai today unveiled its flagship SUV, the 2023 new Palisade SUV in a regional press conference and media test drive event ......read more

Battista Pure-Electric Hyper GT Makes Its Middle East Debut in Saudi Arabia…

• The Battista pure-electric hyper GT by Automobili Pininfarina has arrived on the roads of the Middle East as it makes its dynamic launch in Riyadh, Saudi Arabia • The Italian electric luxury brand has expanded its presence in the region with Nine Motors appointed as its new retail partner in Saudi Arabia • The Battista boasts 1,900 hp, 2,340 Nm of torque and a top speed of ......read more

SAMF Announces Quality Entry for Next Weekend's Saudi Baja 2022 – Hail…

Saturday, November 5th, 2022  HAIL (SAUDI ARABIA): The Saudi Automobile and Motorcycle Federation (SAMF), in conjunction with the Ministry of Sport and in partnership with Abdul Latif Jameel (ALJ) Motors, has announced an impressive entry list for the Saudi Baja 2022 – Hail, which takes place on November 10-12.   The three-day event is the seventh round of both the FIA World Cup ......read more

Goodyear to Showcase Eagle GO Concept Tire on Citroën oli…

• The Eagle GO concept tire’s tread compound is made of nearly all sustainable materials • Developed in partnership with the Citroën oli concept car project   Using a range of sustainable materials in the tire tread compound, The Goodyear Tire & Rubber Company has developed the Eagle GO concept tire, which will be fitted to Citroën’s new concept car, ......read more

Bridgestone and WOQOD launches #CheckedbyBridgestone campaign across Qatar…

The eight-day campaign is being held over four weekends across four WOQOD petrol stations in Qatar October 13, 2022 : Bridgestone, one of the world’s leading tyre and mobility solutions providers, in collaboration with WOQOD, has launched the #CheckedbyBridgestone campaign across four WOQOD petrol stations in Qatar to boost tyre safety awareness in customers and promote road safety. The ......read more

voco Riyadh Launches Ev Charging Station…

• voco Riyadh is the first hotel in the Saudi capital to provide a charging station for electric vehicles. • Allaf: voco is a brand built on sustainability. • EV station part of other green initiatives launches by voco on a global level.   Riyadh: voco Riyadh, owned and operated by the InterContinental Hotels Group, has launched an electric vehicle charging ......read more

Benchmark for Street and Track, Ford Introduces Mustang Dark Horse and New Family of Track-Only ...…

• All-new Ford Mustang Dark Horse is the first new Mustang performance series in 21 years, featuring a sinister yet premium exterior and interior styling hinting at the best performance ever from its new 5.0-liter V8, projecting 500 horsepower    • Dark Horse with available Handling Package is the most track-capable 5.0-liter V8 street-legal Mustang ever, thanks to ......read more

Saudi Arabia to Host the FIA World Touring Car Cup 2022 Finale…

Kingdom set to host season-deciding WTCR − FIA World Touring Car Cup races for the first time this November 25th - 27th at the Jeddah Corniche Circuit’s newly configured 3.45km layout     Jeddah, Saudi Arabia (September 1st): Saudi Motorsport Company (SMC), in conjunction with the Saudi Automobile and Motorcycle Federation (SAMF), can today confirm that, subject to ......read more

Lincoln Model L100 Concept Signals the Brand's Future Vision; Explores Reimagined Space for ...…

• Lincoln sets its sight on what’s ahead with the debut of the Lincoln Model L100, a concept with aero-influenced styling and advanced technology that creates the immersive interior sanctuary of tomorrow    • Paying homage to the 1922 Model L – Lincoln’s first luxury vehicle – the Model L100 Concept takes inspiration from the brand’s design ......read more

Ford Headlight Tech Helps Keep Drivers' Eyes on the Road…

Al Riyadh, Saudi Arabia, 18, August 2022: Head-up displays have for some time enabled drivers to stay focussed on the way ahead. But now Ford engineers are trialling new headlight technology that could help ensure those behind the wheel literally keep their eyes on the road. 1 The new technology can project directions, speed limits or weather information onto the road so the ......read more

New Lincoln Navigator Arrives in the Middle East with a Refreshed Exterior, New Interior Options, ...…

• The Navigator arrives with an updated signature grille, front end equipped with standard adaptive pixel projector headlamps, and all-new 3D taillamps  • Ford’s SYNC4Ò infotainment system offers drivers enhanced voice recognition for the ultimate personalized experience through a large 13.2-inch center screen • The new Lincoln brings in two new interior ......read more

All-New Ford Taurus Powers to High Levels of On-Road Performance with the Blue Oval's Proven ...…

• Mated to an efficient eight-speed SelectShift automatic transmission with a revolutionary rotating gearshift, the all-new Taurus’ powertrain exudes sophistication • Complementing the power of Ford’s flagship front-wheel drive sedan, is its three driving modes and a contemporary, premium rotary gear shifter, and an impressive economy rating   Al Riyadh, Saudi ......read more

Ford Releases New Battery Capacity Plan, Raw Materials Details to Scale EVS; on Track to Ramp to ...…

• Ford has added battery chemistries and secured contracts delivering 60 gigawatt hours (GWh) of annual battery capacity to deliver global 600,000 EV run rate by late 2023 • Lithium iron phosphate battery packs coming for Mustang Mach-Es sold in North America next year and F-150 Lightnings in early 2024, creating more capacity for high-demand products • Ford already has ......read more

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