Lineup for 2023 offers premium viewing experiences with superior picture quality, advanced features, and latest SmartThings updates

Riyadh,1 June 2023 – Samsung Electronics announces the launch of its 2023 lineup of Neo QLED 8K, Samsung OLED, sound devices and monitors, in the Saudi market.
The new lineup was unveiled earlier this year at Samsung’s Unbox & Discover event on April 05 where it showcased the latest innovations in smart connectivity, sustainability initiatives, premium viewing, and gaming experiences. 
 
“At Samsung, we understand that technology should empower and enhance people’s lives, not complicate them,” said Hyung Bin Joo, Managing Director of Samsung Electronica in Saudi Arabia. “By choosing Samsung, consumers can expect to experience an unparalleled screen quality, powered by technologically advanced processors.”
 
New premium screens for premium experiences
Samsung topped the global TV market for the 17th consecutive year in 2022 – testament to its ongoing commitment to providing consumers with premium viewing experiences and user-focused design.
The latest Neo QLED models deliver Samsung’s outstanding picture quality and stunning design alongside seamless connectivity and captivating sound. Consumers can now enjoy their favorite content in 8K, including via YouTube, with Auto HDR Remastering. AI remastering can improve the audio of low-quality recordings, while Samsung Q-Symphony allows TV speakers and compatible soundbars to work in unison and precisely direct individual sound effects, creating a more immersive audio experience.
The Samsung OLED range has also received a variety of upgrades. Samsung’s OLED TVs combine the pure blacks and limitless contrast from OLED technology with the true-to-life colors from Quantum Dot. Samsung OLED also offers immersive audio, with support for Dolby Atmos and Q-Symphony 3.0.
 
 
Steps in reducing environmental impact
Alongside new premium screen experiences for customers, Unbox & Discover presents Samsung’s progress in moving towards its sustainability goals. Samsung is working towards creating a less environmentally harmful product lifecycle. The new, third-generation SolarCell remote is chargeable through 2.4GHz Radio Frequency Harvesting – drawing power from stray signals emitted by Wi-Fi routers for a home setup that reduces the need for disposable batteries. Consumers can also activate AI Energy Mode from their phone or TV, allowing them to monitor and control their energy usage and patterns.

Connectivity that works for you
All Samsung TVs are connected to SmartThings, making it seamless to connect the devices and appliances in your home, allowing you to access a vast open ecosystem of products and partners from the moment you unbox your new device. With the help of the Home Connectivity Alliance, SmartThings is compatible with a variety of brands allowing your existing favorite devices to pair with your new ones seamlessly. SmartThings is designed with security in mind – Samsung Knox Vault stores sensitive information such as PIN codes and IoT Keys in an isolated chip, preventing unauthorized access.