SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Business, Banking, Investment, Insurance(Banking & Investments)
Filter PR by
  
Hilton Launches ‘Green Ramadan' at Hilton Riyadh Hotel & Residences in Partnership with UNEP West Asia and Winnow
 
Hilton Launches ‘Green Ramadan' at Hilton Riyadh Hotel & Residences in Partnership with UNEP West Asia and Winnow

In a global first, Hilton will showcase its new Green Ramadan initiative at Hilton Riyadh Hotel & Residences. The campaign aims to improve local sourcing and reduce food waste across hotels in KSA, Qatar and the UAE. 
 
 Riyadh, KSA, 23 March 2023: Hilton (NYSE: HLT), in partnership with the United Nations Environment Programme (UNEP) West Asia and Winnow, has announced the launch of Green Ramadan, an initiative which will see food waste reduction efforts implemented across several key markets in the Middle East, including the Kingdom of Saudi Arabia (KSA) at Hilton Riyadh Hotel & Residences. 
 
With reports from UNEP West Asia showing that food waste increases by 25% - 50% in the region during religious and social festivities, Hilton is introducing measures to minimise waste during the holy month of Ramadan and drive awareness around local sourcing and food waste. The initiative is in line with Hilton’s Travel with Purpose 2030 Goals to reduce food waste sent to landfill by 50%.
 
The partnership will combine Hilton’s drive towards a net zero future, UNEP’s ‘Recipe of Change’ food waste reduction campaign and Winnow’s AI technology – allowing for digitally led tracking of food waste throughout Ramadan. In doing so, Hilton will gather data to predict future procurement and production needs while also minimising its long-term environmental impact.
 
As part of the initiative, participating Hilton hotels across KSA, Qatar and the UAE will compost excess food waste, prioritise local food sourcing within a 50-mile radius, promote plant-based dishes, restrict plastic use across operations, and partner with food banks.
 
In Riyadh, Hilton Riyadh Hotel & Residences will offer guests a tasteful dining experience at Amara, its Ramadan tent, which will feature local produce from Nadec and Pure Harvest Smart Farms as part of a thoughtfully curated menu that helps to significantly cut food-related emissions. The hotel is also partnering with the Ita’am Food Bank to reinforce charitable giving and will donate 100 meals per day throughout Ramadan. Additionally, the hotel will collaborate with Black Cow to collect and compost Iftar buffet leftovers to be used as organic fertilisers locally.
 
Emma Banks, vice president, F&B strategy & development, EMEA, Hilton, said: “As a global hospitality brand, Hilton has a responsibility to lead the industry in the pursuit of sustainable solutions. We are delighted to embrace the holy month of Ramadan with the introduction of the Green Ramadan initiative. Our partner, Winnow, will play a crucial role in this digital-first approach to collecting food waste data and using it to inform our local procurement requirements. We’re also aligning closely with UNEP West Asia’s ongoing ‘Recipe of Change’ campaign aimed at reducing food waste across the value chain”.
 
“We hope that Hilton’s Green Ramadan initiative will set the standard for years to come by encouraging local food sourcing and reducing food waste,” added Banks. 
 
Mr. Sami Dimassi, UNEP representative and regional director, West Asia, said: “We are very pleased to collaborate with Hilton to activate this campaign across its key markets in the Middle East. Reducing food waste is not only about saving food, but also about saving resources. The only way forward is to work hand-in-hand by engaging the local community, private sector, and influencers. Today, every plate counts and so does every wasted plate. Let us all fight food waste and work towards a more sustainable future”. 
 
Marc Zornes, CEO and co-founder, Winnow, added: “Winnow is delighted to partner with Hilton and UNEP West Asia on this initiative during Ramadan. Food waste is an important area of interest for the region from a social and environmental perspective. Our intention is for this collaboration to be underpinned by real-world data and behavioural science, offering a playbook for the industry to tackle food waste”. 
 

 


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 8217 times
PR Category : Banking & Investments
Posted on : Thursday, March 23, 2023  2:27:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Courtyard by Marriott Riyadh Northern Ring Road Awarded ‘Hot...
Next Story : Bab Rizq Jameel Celebrates Graduation of the first Cohort of...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Eid Gift Guide – Fragrance Edition [30505-Views]
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [29402-Views]
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for 5,000 people as it e... [24366-Views]
Bremont introduces a new generation of its Supermarine diving watch series [24158-Views]
flydubai adds two destinations in the Kingdom of Saudi Arabia [22638-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [22516-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [21829-Views]
Slay the sun-kissed girl makeup look: Your Ultimate Guide [21489-Views]
Response Plus Holding Net Profit surges 68% to AED 49.39 million during 2023 [20593-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [17796-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [15896-Views]
Maximilian Guenther Secures Victory For Maserati Msg Racing In Debut Tokyo E-PRIX [14953-Views]
TAQA and JERA to develop Industrial Steam and Electricity Cogeneration Plant for Saudi Aramco Total ... [14465-Views]
Vibrant Eid Al Fitr Festivities Await at The Hotel Galleria Jeddah, Curio Collection by Hilton [13969-Views]
Saudi Exchange Marks a Milestone with its 400th Listed Security [13939-Views]
Tokyo E-prix Winner Max Gunther Eager to Challenge for Formula E Title [13695-Views]
Green Corp acquires Emad Bakeries increasing investment in Saudi food processing [13441-Views]
Formula E to Use Latest Sustainable Tech to Power its Events Worldwide [13285-Views]
Ubisoft to launch formula E Universe in Trackmania with Three Championship Racetracks [13099-Views]
Egis to Provide a Comprehensive Refurbishment and Maintenance Assessment for King Fahd Causeway Brid... [12993-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories