SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Business, Banking, Investment, Insurance(Banking & Investments)
Filter PR by
  
Google brings its Flagship Event, Google Marketing Live, to the Kingdom
 
AI in PerformanceMax, automatically generated creative assets and Merchant Centre Next available in the Kingdom
 
  •  Google announces availability of enhanced PerformanceMax experience with artificial intelligence, AI powered creative assets and Merchant Centre Next in the Kingdom
  •  Google Marketing Live is held in Mountain View (Google’s global headquarters), Dublin (Google’s Europe, Middle East & Africa headquarters) and for the first time this year, in Saudi Arabia in Riyadh. 
 
7 June 2023 (Riyadh) Google held its flagship event for Ads and Commerce, Google Marketing Live in Saudi Arabia today in Riyadh and announced a range of new AI-powered solutions to benefit advertisers and shared new insights about consumers in the Kingdom. 
 
The  annual event showcased Google’s latest ads product innovations and new features on Search and Maps, brought together global and regional executives from Google and leaders from the Middle East and North Africa’s business and marketing community to discuss the future of business with artificial intelligence (AI). 
 
Google also announced the availability of a range of AI powered features and products in the Kingdom, including an enhanced experience with PerformanceMax using AI, automatically created assets and Merchant Centre Next. Automatically Created Assets will help advertisers to generate and adapt ads in real time so advertisements are more relevant to customers using landing pages and query context.  Likewise, AI is coming to Performance Max, a goal-based campaign type that allows advertisers to access their Google Ads inventory from a single campaign. Performance Max will now use generative media models and large language learning models (LLMs) to generate professional grade creatives across YouTube, Display and Search with minimal information.
 
Google also announced the availability of  Merchant Center Next in the Kingdom- a new onboarding experience for merchants of all sizes that makes it easier to manage online and offline products and business information. The updates include simplified onboarding and product upload and management, seamless ads integration and  holistic reporting.
 
Commenting on the event, Anthony Nakache, Managing Director for Google in the Middle East & North Africa said “We’re excited to host Google Marketing Live in Riyadh for the first time. Google’s presence here today is a testament to our commitment to supporting businesses in the Kingdom and their digital growth. AI has long been the cornerstone of Google’s products and services and we’re excited to announce new AI-powered features such as AI in PerformanceMax and Automatically Created Assets for businesses in Saudi Arabia to help drive better performance and reach more customers” 
 
Google Marketing Live is an annual event that showcases Google’s latest ads products innovation. The event was held in Riyadh for the first time this year, in addition to Mountain View, Google’s global headquarters and Dublin, Google’s Europe Middle East and Africa headquarters.


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 6448 times
PR Category : Banking & Investments
Posted on : Wednesday, June 7, 2023  5:24:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Building Leisure Buildings Launched in Saudi Arabia
Next Story : Bupa Arabia Opens New Offices in Riyadh
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Slay the sun-kissed girl makeup look: Your Ultimate Guide [35557-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [34073-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [33970-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [25442-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [24267-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [19874-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [19873-Views]
Ground Handling Priorities: Safety, Global Standards and Sustainability [18777-Views]
UAE Ministry of Finance Participated in 2024 IsDB Group Annual Meetings [17793-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [16222-Views]
Packed crowds flock to Friday's races at the AlUla Camel Cup 2024 [14867-Views]
Geopolitical stability, inclusive growth, energy security under spotlight in Riyadh at World Economi... [14527-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [14251-Views]
UAE Ministry of Finance Meets with Government Expenditure and Projects Efficiency Authority of Saudi... [14158-Views]
WEF Special Meeting concludes in Riyadh with world leaders calling for clear, irreversible path to p... [13867-Views]
Air Cargo Demand Continues Strong Growth into Q2 [13371-Views]
HMH Achieves Impressive Expansion in KSA, Adding Over 1,000 Rooms [13330-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [12940-Views]
Your Dream Wedding Awaits at The Hotel Galleria Jeddah, Curio Collection by Hilton this May [12918-Views]
Al Masaood Bergum Showcases Innovative Modular Solutions at Saudi Giga Projects 2024 & MENA Construc... [12870-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories