SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Business, Banking and Investments(Banking & Investments)
Filter PR by
  
Cisco Survey Finds 92% of Respondents in KSA Willing to Pay More for Sustainable Broadband
 
Cisco Survey Finds 92% of Respondents in KSA Willing to Pay More for Sustainable Broadband
News Summary: 
• Saudi Arabia records the highest percentage in EMEA (Europe, Middle East and Africa), with 91% of respondents in KSA seeing broadband as critical national infrastructure, like access to water or electricity. 
• Sustainability is now a key driver of consumer choice with 65% concerned about the carbon footprint of their Internet, and 92% of respondents willing to pay more for sustainable broadband.
 
Riyadh, Saudi Arabia, September 19, 2023 – The latest Cisco Broadband Survey1 – which included 2,000 respondents from Saudi Arabia – has found that evolving consumer expectations will reshape the needs and economics of the Internet. 
 
Consumers in Saudi Arabia are rethinking what they rely on the Internet for, balancing anticipated demands for speed and reliability, with the intensifying needs of rising eco-consciousness, and the consumerization of the Internet of Things (IoT) connecting our devices, from smart cars to home appliances. This has led to 91% of respondents in KSA to regard broadband as ‘critical national infrastructure’, like access to water and electricity – surpassing EMEA results. 
 
Sustainability: A Key Driver of Consumer Choices in KSA 
 
The carbon-cost of broadband connectivity is a top priority for consumers. Cisco’s Broadband Survey revealed that 65% of consumers in Saudi Arabia are now concerned about the carbon footprint of their broadband, with young people aged 18-24 the most concerned (73%). In addition, 92% of overall respondents in the Kingdom would be willing to pay more for sustainable broadband, with around a quarter prepared to pay a price premium of more than 20%. 
 
“Our survey has confirmed that consumers in Saudi Arabia are increasingly aware of the carbon footprints of technology. This is in line with KSA efforts towards a more flourishing and sustainable society and a novel approach to promoting sustainability in the country,” said Salman Faqeeh, Managing Director, Cisco Saudi Arabia. 
 
He added: “In today’s world, it is becoming increasingly crucial for digital transformation to work in harmony with sustainability. At Cisco, we believe that the tech industry has a unique opportunity to lead the twin transition to a digital and green future. Hence, we focus on our own practices, including the use of renewable energy sources and circular economy, and build new energy-saving solutions, while setting near- and long-term, science-based targets to reduce our greenhouse gas (GHG) emissions, for all scopes of greenhouse gas emissions by 2040.”   
 
Connection to Increase as Consumers Expand Their Digital Lives
 
As the number of IoT devices online grows from billions to trillions, so does the demand for bandwidth and processing power to analyze all of the data produced. According to the Cisco Broadband Survey, there is no sign of this slowing down. 
 
In Saudi Arabia, more than half of Internet users primarily go online to use social media (58%), stream videos and/or play video games (57%), and to browse, read, or shop (53%). Of those planning to upgrade their service in the next year, 44% will do so on the promise of even faster broadband. 
 
Consumers in the Kingdom are also beginning to embrace the shift toward a ‘smarter’ digital life. From smart lights (29%) to home appliances (30%), respondents in Saudi Arabia are increasingly syncing up a range of connected devices to run via their home Internet service, including more than half (54%) currently connecting their home entertainment devices.  


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 11230 times
PR Category : Banking & Investments
Posted on : Tuesday, September 19, 2023  4:44:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Innovest Signs MOUs with Leading Industry Partners to Drive ...
Next Story : Saudi Exchange Launches Four New Indices
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
LG Announces Third-Quarter 2023 Financial Results [15593-Views]
Savoye Acquires a Major Contract in KSA to Support CJ Logistics and iHerb with World-class Automatio... [10853-Views]
Formula E Announces Biggest-Ever Calendar for Tenth Anniversary Season [10022-Views]
30th Anniversary of the WWW: Better access to Education and Healthcare Top Aspirations for the Next ... [8767-Views]
STC Dominates Speed, Mobily Excels in Video: Saudi Arabia's Mobile Network Experience Revealed [8706-Views]
Exclusive Family and Romantic Experiences at InterContinental Durrat Al Riyadh [8560-Views]
Saudi-based FM Professionals Soar to New Heights Following Investment in L&D [8442-Views]
World's First Sheglam Store in the Middle East [8376-Views]
Saudi Aramco's Drilling and Workover Facilities Commence Operations at SPARK [8373-Views]
Radisson Hotel Riyadh Airport Welcomes the Holidays with Brand-New, Family-Friendly Offers [8358-Views]
Free Rides for Saudis to Flu Vaccination Centers [8239-Views]
Saudi Medical Team Brought an Ataxia Patient to Walk Again [7898-Views]
KFSH&RC Organizes 10th International Nursing Conference to Explore Latest Advances in Nursing with T... [7792-Views]
Jeddah's Hayy Cinema Celebrates One-Year Milestone with Nawartuna [7538-Views]
Saudi Health Home Delivers Flu Vaccines by Ride-Share App [7357-Views]
‘For me as a Jordanian, as an Arab, to be Playing Tennis in such a Special Event in Saudi Arabia is ... [7261-Views]
KFSH&RC Jeddah Hosts The 10th International Nursing Conference Gathering Renowned Global Experts and... [7236-Views]
Saudi Medevac Helicopter Fly's 1st Night Evacuation Over Red Sea Waters [7070-Views]
Young ATP Next Gen Stars visit Jeddah's Old Town ahead of history-making first tennis event for Saud... [6976-Views]
Charles Leclerc and Carlos Sainz bring the Noise at the Ferrari Fest in Jeddah [6880-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories