Saudi travellers are fueling robust demand for premium accommodation, exceptional service, and tailor-made travel experiences In 2025, outbound travel expenditure in the Kingdom is estimated to reach US$27.5 billion, supported by widespread digital adoption, greater international mobility, and a growing interest in both established and new destinations The inaugural WTM Spotlight in Saudi Arabia will take place in September at the Riyadh Front Exhibition & Convention Centre (RFECC) Riyadh, Saudi Arabia, 17 December 2025: Saudi Arabia is entering an exciting phase of outbound travel, fuelled by greater global mobility and a rising demand for premium experiences, factors that ......read full article

SalamAir, the Sultanate of Oman’s low-cost carrier, has inaugurated its new direct service to Abha in the Kingdom of Saudi Arabia, strengthening air connectivity between the two brotherly nations and supporting growing tourism flows between Oman and the Asir Region. The new route forms part of SalamAir’s ongoing expansion of its regional destination network.  The inaugural flight departed from Muscat International Airport in the presence of His Excellency Mr. Ibrahim Saad Ibrahim bin Bishan, Ambassador of the Kingdom of Saudi Arabia to the Sultanate of Oman, alongside officials and partners from the Civil Aviation Authority, the national travel operator, and&nbs ......read full article

The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're always one step (and one brow pencil) ahead, we've got every product you need to recreate the decade's most nostalgic glam—with a Benefit twist, of course. FACE: Matte, Smooth, So Retro Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation, delivering medium-buildabl ......read full article

NEW PARTNERSHIP SUPPORTS THE HOLY CITIES EVOLVING HOSPITALITY LANDSCAPE, PARTICULARLY IN MADINAH, AT A TIME OF ROBUST VISITOR GROWTH AND DEMAND FOR INTERNATIONALLY BRANDED HOTELS. MADINAH, KINGDOM OF SAUDI ARABIA, DECEMBER 16, 2025 — Accor, a world-leading hospitality group and the largest hotel operator in the Kingdom of Saudi Arabia, has signed an agreement with Madinah-based developer Arbah Taiba for Real Estate Development and Investment, to develop Novotel Madinah North. The new hotel will be located minutes from the iconic Al Masjid an-Nabawi and is scheduled to open in 2028. The collaboration draws on Arbah Taiba’s long-standing role in shaping Madinah&rsqu ......read full article

Top seed Learner Tien drawn in Blue Group alongside Martin Landaluce, Nicolai Budkov Kjær, and Rafael Jodar Red Group comprises Alexander Blockx, Dino Prižmić, Nishesh Basavareddy, and Justin Engel Next Gen ATP Finals contributes to the Saudi Tennis Federation's ambitions to inspire more people into the sport Tickets for the 2025 Next Gen ATP Finals can be purchased here Jeddah, Saudi Arabia, 14 December 2025: The eight young tennis stars participating in the 2025 Next Gen ATP Finals presented by PIF now have a clearer picture of their respective routes to the title following Sunday's draw ceremony. Taking place at King Abdullah Spo ......read full article

Step aside — the King Kylie era is officially back, and socials are living for the full, sculpted, ultra-snatched brow moment. And guess what? Kylie Jenner herself has been spotted using Benefit Cosmetics products to create the brow look everyone is recreating. As the global brow authority (and your forever beauty bestie), we're here with the official routine on how to achieve the trend that's taking over your feeds. STEP 1: The Icon-Maker—Precisely, My Brow Pencil  First up: fill, define, and serve. Our all-time favorite Precisely, My Brow Pencil is the go-to tool for achieving those natural, hair-like strokes Kylie loves. ......read full article