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 Benefit Cosmetics is here to help you achieve your best summer looks with the fabulous BADgal BANG! Power Blue Volumizing Mascara! This must-have beauty essential is all about bold color and stunning lashes that'll make you shine all season long
Why You'll Love It:
Bold Power Blue: Add a playful pop of color to your makeup routine with this striking blue mascara that enhances your eyes and brings out your inner ......read more
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 FOUNDATION Stick
This season, essence introduces a standout star in its Spring/Summer 2025 collection: the FOUNDATION Stick. But this isn’t just any foundation — it’s your all-in-one, multi-purpose bestie. Whether you’re going for a flawless base, chiseled contour, sun-kissed bronze, or radiant highlight, the FOUNDATION Stick does it all. With a creamy texture that blends like a dream and sets to a soft matte finish, ......read more
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June 9th 2025 – Go poolside, dance under the stars, or jet off on your next getaway. Whatever the plan, SHEGLAM’s sweat-proof summer staples are here to keep your look fierce and firmly in place. Meet the must-haves making heat-proof glam a breeze:
Spritz on some hydration and hold with the SHEGLAM Good Grip Hydrating Prime & Set Spray. This jelly-finish mist grips your base at the start, then seals it in at the end for ......read more
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 Elevate your skincare routine with our skin-balancing, nourishing essence that boosts hydration and reduces the appearance of pores, prepping your skin perfectly for makeup!
This water-based, gel-like formula glides on smoothly, feeling luxuriously lightweight. Infused with oil-based nutrients in microbubbles, it refreshes your skin instantly and promotes a healthier look over time.
Offering 12-hour hydration, this gentle, non-comedogenic ......read more
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 As summer sets in, the days grow warmer, the light softer, and the spirit of celebration begins to stir. With Eid al-Adha just around the corner, Catrice unveils two radiant essentials from its Spring/Summer 2025 Collection, created for moments that deserve to shine.
This month, the spotlight is on the Soft Glam Filter Stick and the Diamond Haze Highlighter—two hero products that bring together skincare benefits, rich pigment, and ......read more
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 Ready for a glow-up that’s as fresh as your feed? The essence Spring/Summer 2025 collection is here to give your beauty shelf a major upgrade — think feel-good products that are cute, clever, and all about that soft life. We’re talking skincare-makeup hybrids (yes, please!), dreamy textures, and travel-friendly heroes that slip into your bag and your routine with zero stress. Oh, and did we mention? They’re packed with ......read more
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 May 26th , 2025 – Step into a world of wonder, sparkle, and timeless magic with the launch of the SHEGLAM x The Wizard of Oz™ Collection, an online-exclusive that celebrates the 85th anniversary of the beloved cinematic classic that inspired 'Wicked' and stole hearts across generations.
Get whisked over the rainbow with the full SHEGLAM x The Wizard of OZ™ collection featuring an enchanting eyeshadow ......read more
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 As we transition to sunnier days, Catrice is about to reveal its highly anticipated Spring/Summer 2025 collection, and trust us, it’s everything you’ve been waiting for. Get ready to refresh your beauty routine with innovative makeup and skincare designed to bring your glow to life under the warm sun. Launching soon, this collection is set to elevate your look with products that blend cutting-edge beauty and feel-good vibes.
A ......read more
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 May 15th 2025 – At SHEGLAM, beauty is effortless, effective and yes, even fun. Enter the SHEGLAM HydroSlime Primer, a new kind of priming experience that takes everything you love about slime - the bounce, the glide, the oddly satisfying texture - and turns it into a high-performance formula your skin will thank you for.
At first touch, it’s unlike anything else in your routine. A jelly-slime texture that snaps back into ......read more
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 SHEGLAM baked up something new just for you: the Buttery Bliss Blush Stick - a silky-smooth, dewy-finish blush that glides on like a dream and blends like a breeze, for lasting pigment that leaves skin with a healthy glow.
Designed with an ergonomic rounded tip for effortless, on-the-go application, this blush stick is your ticket to hydrated, buildable color that melts into skin for a natural flush.
With its luxuriously buttery ......read more
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April 30th, 2025 – SHEGLAM just turned your makeup routine into a full-on dewy dream. Meet the newest member of our Good Grip family: the SHEGLAM Good Grip Hydrating Prime & Set Spray, your go-to jelly-like mist that primes, sets and refreshes like a backstage beauty secret bottled just for you.
Inspired by our bestselling Good Grip Hydrating Primers, this innovative formula takes everything makeup lovers adored - the grip, the ......read more
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 Ready to redefine your makeup routine? Catrice introduces two powerful multitaskers designed for beauty lovers who want it all! Performance, simplicity, and clean formulas in just a few effortless steps.
Amplify Every Lash with the Perfect Duo XXL Effect Mascara
Double the brushes, double the magic! Catrice’s new Perfect Duo XXL Effect Mascara features two innovative brushes, one for sensational length, and one for bold, intense ......read more
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This season, essence invites you to unlock your most radiant summer yet with a glow-up duo designed for effortless, sunlit beauty. Whether you're chasing golden hour vibes or just want to look fresh-faced and fabulous every day, these two new essentials are here to make glowing skin a breeze — because let’s face it, glow is always in.
CORRECT & CONCEAL Under Eye Brightening Concealer
Say goodbye to tired eyes ......read more
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Beauty lovers, are you ready to take your lash game to the next level? Benefit Cosmetics has got you covered with their fabulous range of mascaras that promise to give you lashes that are fuller, longer, and oh-so-voluminous. Whether you're looking to curl, lift, or fan out your lashes, Benefit has the perfect mascara for you. Let's dive into the world of lashes and discover the magic that each of these mascaras brings to the ......read more
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Blush, Brighten and Sculpt in One Swipe
April 22nd, 2025 – SHEGLAM’s cult-favorite SHEGLAM Color Bloom Liquid Blush is back in six bold new shades that do way more than just blush. Gracefully fake eight hours of sleep, chase a sun-kissed glow, or add a pop of pigment that sculpts like a dream. These multitasking marvels are made to work hard and look good doing it.
The new drop introduces a fresh line-up of shades designed ......read more
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 With Eid just around the corner, essence is making the countdown extra special with something exciting—introducing the Eid Beauty Calendar!
In collaboration with Noor Stars—one of the region’s biggest digital icons, with over 48 million followers across social media—essence is bringing beauty lovers fun and unique way to celebrate the final days of Ramadan and Eid. This limited-edition calendar is ......read more
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 Have you ever wished for a lip balm that hydrates, shines like a gloss, and fits right into your pocket?
SHEGLAM has the long-awaited answer.
The SHEGLAM Hydra Jelly Pocket Lip Jam has officially landed, and it’s about to mix up your lip game forever.
This tiny but mighty lip jam is the perfect companion for your life’s adventures. Carry it in your handbag, tuck it into your jeans pocket, or slide it into your ......read more
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 A Fusion of Japanese Innovation, Versatility, and Elegance—Now Available in UAE, Saudi Arabia, Kuwait, Qatar, and Oman
Panasonic Marketing Middle East & Africa (PMMAF) is excited to introduce its latest innovation in personal care—the EH-HV31 2-in-1 Hair Straightener and Curler, designed to revolutionize hair styling for consumers across UAE, Saudi Arabia, Kuwait, Qatar, and Oman.
Combining Japanese craftsmanship and ......read more
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 SHEGLAM is delivering radiance with the Ramadan Lunar & Stellar Box Set 2025, a celestial collection of fan-favorite beauty must-haves designed to keep your look truly luminous.
Available in-store at SHEGLAM'S Centrepoint stores, this limited-edition set is your ultimate beauty companion.
Inside the Ramadan box, you’ll find SHEGLAM’s signature stars including SHEGLAM Color Bloom Liquid Blush Matte ......read more
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Recommended Treatments for Eid
To make the most of this festive season, here are some of Wellbeing Clinic’s standout treatments that will leave you feeling refreshed and confident:
Laser Skin Care: As we head into Eid, glowing skin is a must. Wellbeing Clinic’s laser skin care treatments, including the popular Hollywood Peel, are designed to brighten your complexion and target common skin issues such as pigmentation, ......read more
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 As the holy month of Ramadan approaches, it’s time to embrace beauty that reflects the spirit of the season—elegant, radiant, and effortless. Introducing Catrice Festive Treasures Limited Edition, a carefully curated collection designed to complement your Ramadan gathering with timeless glamour.
This exclusive collection brings together must-have beauty essentials, perfect for both suhoor gatherings and iftar nights. Featuring a ......read more
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 This Ramadan, essence is unveiling something truly special in collaboration with one of the MENA region’s biggest beauty icons – Noor Stars.
Introducing the Eid Beauty Calendar, a limited-edition countdown calendar packed with 10 beauty surprises, carefully selected by Noor herself. Each day reveals a must-have product to elevate Ramadan and Eid beauty routines, making every moment leading up to Eid even more exciting!
For ......read more
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 After the landslide success of the Rick and Morty Collection, SHEGLAM is back with another cult-favorite collab, and this time, we're going mathematical! Embark on a beauty adventure with the Adventure Time x SHEGLAM Collection, a playful lineup inspired by the vibrant, wacky, and totally algebraic world of Finn, Jake, and their legendary crew. Channel Ice King's chill, Lumpy Space Princess's sass, or the heroic glow of Ooo's ......read more
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 Benefit Cosmetics is thrilled to announce an exciting partnership with Parker's, the renowned Emirati global restaurant brand, for a limited-time menu inspired by Benefit's playful and bold spirit. Just in time for Ramadan, Parker's has reimagined fan-favorite items with a Benefit's twist—including turning the viral Matilda Cake pink, introducing a Ruby Hot Chocolate, and crafting a refreshing cold Hibiscus drink. With ......read more
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 Due to popular demand, Benefit Middle East is thrilled to announce the return of its loved web series for a second season during the holy month of Ramadan! After receiving enthusiastic comments and requests from the community, Benefit Cosmetics is bringing back the show bigger, better, and filled with even more excitement, challenges, and a larger roster of guests. This captivating web series promises to bring joy and a sense of community to ......read more
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 Two lip plumpers are better than one, isn’t that how the saying should go? Meet SHEGLAM’s Bold Booster Lip Combo, a two-step plumping routine designed to give your lips shape, volume and definition in mere seconds. With a mix of playful colors and next-level plumping, this duo is the confidence boost your lips have been waiting for.
Step 1, the Bold Booster Plumping Lip Liner, a creamy, ultra-precise formula that glides on ......read more
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 Valentine’s Day is just around the corner, and it’s time to turn up the romance—Catrice style! Whether you are planning a candlelit date, a Galentine’s night out, or just vibing with self-love energy, your look needs to be as bold and unforgettable as you are. This year, it’s all about the perfect blush and brows because nothing says confidence like sculpted brows and a radiant flush.
BROWS THAT STAY, LOVE THAT ......read more
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Ready to fall in love all over again? SHEGLAM is bringing back the magic of Hello Kitty just in time for Valentine’s Day! The all-new SHEGLAM X Hello Kitty 2.0 Collection is here to make your heart skip a beat, featuring ultra-kawaii, love-infused beauty must-haves.
The SHEGLAM X Hello Kitty Full Collection Set is a heart-melting lineup of dreamy essentials, including multi-layered shadow stacks, dewy multi-use balms, a ......read more
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New BADgal BOUNCE, Fuller, Fluffier Volumizing Mascara
Get pumped for bouncy, volumized lashes with BADgal BOUNCE. The custom-engineered dual-sided brush and buildable formula create lashes that look full, fluffy & lifted all day.
24-hour volume & lift
Builds effortlessly & feels weightless
Smudge-proof & transfer-proof
Clump-proof & flake-proof
THAT BADGAL REPUTATION
93% said lashes look ......read more
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Dubai, United Arab Emirates – January 2025: Layla Al Hajjaj, a visionary Saudi entrepreneur, has emerged as a leading figure in the Gulf’s entrepreneurial landscape. Transitioning from a successful career in the oil and gas sector to founding Boho Salon in the UAE, Layla’s journey is a testament to her unwavering passion for making a meaningful impact.
Layla’s career began in the dynamic energy industry, where she ......read more
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 The metaverse continues to redefine how brands connect with their audience, with Roblox at the forefront of the gaming world. Having embraced this concept just last year, essence has expanded its footprint with the launch of Kingdom of Essentia: Guardians of the Lash Princess. Leveraging 88 million daily active users, essence once again disrupts the cosmetic industry with innovative, immersive experiences fostering a sense of community among Gen ......read more
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 By Celebrity Makeup Artist, Joanna Simkin using Benefit Cosmetics
Celebrity Makeup Artist, Joanna Simkin used Benefit Cosmetics to achieve actress Cynthia Erivo's glowing red carpet glam for the Golden Globes. Complete with Benefit's iconic Hoola Bronzer, POREfessional Super Setter, and High Beam highlighter, Cynthia was serving flawless pores and wicked cheeks on the red carpet.
See below for a full breakdown ......read more
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 Catrice’s top-performing beauty essentials are taking over the MENA region, delivering high-quality, cruelty-free, and affordable makeup that stands out. From flawless coverage to bold lashes and hydrated tinted lips, these bestsellers are must-haves for beauty lovers who want professional results without the high-end price tag.
The Best of Catrice: Your Full-Face Essentials!
Catrice HD Liquid Coverage Foundation
Lightweight, ......read more
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 Superfine triple tip brow pen
From the #1 brow brand worldwide comes a brand-new superfine brow pen. With 0.1 mm brush tips, Mighty Fine Brow Pen is the FINEST triple-tip brow pen out there — seriously, we checked. It instantly fills in brows and mimics the look of natural hair for a full, defined, and natural look that lasts all day. Shake it up & flick onto clean, dry brows to build your own MIGHTY Fine ......read more
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 Dubai, 26th December, 2024: As the holiday season rolls in, finding the perfect gift for your loved ones can be a challenge. Whether you're marking Christmas, celebrating New Year, or embracing the charm of winter gatherings, a thoughtful gift can make every moment unforgettable. This year let Ajmal Perfumes up-lift your gifting game with a curated selection of fragrances that blend timeless elegance with unique character. Be it a ......read more
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 essence is turning up the volume this season with a daring addition to its beloved mascara lineup: I LOVE EXTREME BLUE crazy volume mascara, the ultimate game-changer for your lashes. With its electrifying blue shade and volumizing formula, this mascara is here to light up your eyes like never before.
Designed to bring the drama and make your lashes pop, the I LOVE EXTREME BLUE crazy volume mascara is the perfect way to add a touch of ......read more
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 Catrice is turning up the glam with their newest obsession: the Melt & Shine Juicy Lip Balms. Say hello to lips that are glossy, juicy & seriously on point. These beauties melt onto your lips like butter, delivering a dreamy, radiant shine while keeping them hydrated and oh-so-soft.
Made for trendsetters on the go, the Melt & Shine Juicy Lip Balms come in sleek, pocket-perfect packaging that’s as chic as it is practical ......read more
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 December 16th, 2024 – Following the wand-wavingly wonderful success of the original Harry Potter x SHEGLAM collab, SHEGLAM simply couldn’t resist conjuring up some more magic! The new Harry Potter 2.0 Collection is finally here, ready to enchant beauty lovers and wizarding fans alike. Packed with entrancing essentials, this collection is set to work its magic on your beauty routine and transport you straight into the Wizarding World ......read more
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 November 4th,2024 – A new shimmering marvel has dropped on the scene. The SHEGLAM Crystal Jelly Glaze Stick is made to deliver a dazzling, wet-look finish with just one effortless swipe, perfect for makeup lovers who want to captivate with a touch of magical shimmer.
Now available in six jaw-dropping shades – Aura Blitz, Fuchsia Fun, Golden Girl, Lilac Luster, Rosy Gem, and Starlit Silver – SHEGLAM’s latest brainchild ......read more
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 Get ready to meet your skin’s new soulmate! Catrice is thrilled to introduce the Invisible Cover Foundation, a revolutionary formula designed to feel as natural as your own skin. Available in 5 shades, this new launch is all about one thing—giving you the freedom to embrace your comfort zone and wear it beautifully.
We’re here to say that staying in your comfort zone doesn’t mean holding back. When it comes to skin, we ......read more
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