As Europe’s fastest growing brand, Beko looks to gain market share and become one of the top three brands in the country KSA, March 29th 2017: Following the opening of its first fully branded showroom in Riyadh, the Kingdom of Saudi Arabia, Beko announced its plans to expand further into the country in 2017, by enlarging its product portfolio to cover all home appliances and promoting its smart, green, cutting-edge technology home solutions. The showroom was inaugurated by executives from Arçelik, Beko’s parent company, with executives from Al Babtain Trading (ABT), Beko’s distributor in Saudi Arabia.
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