Riyadh Season Awards 155 Cars to Initiative Winners

Riyadh, March 05, 2026, SPA -- Boulevard City hosted a special ceremony yesterday to distribute 155 cars from Riyadh Season—provided by its partners and sponsors—to winners of the raffle draw, as part of initiatives the season is keen to offer to share moments of joy with its audience. During the event, the winners' names were announced, and they were presented with the keys to their cars in a festive atmosphere attended by media representatives and large crowds, highlighting the strong engagement that Riyadh Season continues to generate. Chairman of the Board of Directors of the General Entertainment Authority (GEA) Turki Alalshikh recently announced an initiative in which Riyadh Season offered a number of cars to Saudi citizens. The initiative saw broad engagement, as several companies quickly moved to support it ......read full article

Taibah University Signs Contract for ‘Ali Sharbini Chair for Innovation Technologies to Serve Persons with Disabilities'

Madinah, February 18, 2026, SPA -- Taibah University signed today the contract establishing the “Ali Sharbini Chair for Innovation Technologies to Serve Persons with Disabilities,” marking the first research chair of its kind based on a patented invention aimed at transferring technology from scientific research into practical application and community service. The initiative focuses on developing advanced technological solutions to empower individuals with hearing and visual impairments. The university noted that the chair is centered on a wireless tactile communication device that converts audio content into perceptible vibration patterns, enabling users to perceive sounds through touch. The innovation aims to empower the deaf and hard of hearing, among others, to interact sensorially with educational content, ......read full article

Arabian Heritage Motors debuts world's largest EXEED showroom in Riyadh

A 5,000 sqm facility, designed to deliver the end-to-end customer journey in one place Led by Arabian Heritage Motors under Al Ghurair Mobility, the partnership strengthens long-term operations in Saudi Arabia Riyadh, Kingdom of Saudi Arabia – 18 January 2026: Arabian Heritage Motors by Al Ghurair has opened the largest EXEED showroom in the world in Riyadh. The new site brings together sales, after-sales services, and customer engagement into a single, seamless experience, strengthening long-term operations in the Kingdom of Saudi Arabia. The launch was announced during a launch event hosted in Riyadh recently, attended by John Iossifidis, Group CEO of Al Ghurair, alongside senior executives from the company, Arabian Heritage Motors, and Chery International Group, as well as government stakeholders, media, and ......read full article

Formula e heads to Jeddah corniche circuit for season 11's first double-header and pit boost debut - where to watch the Jeddah e-prix

The ABB FIA Formula E World Championship heads to the Jeddah Corniche Circuit for the first time in Rounds 3 and 4, bringing the season’s only night races to a nation with deep ties to the series. The Jeddah E-Prix will see the launch of PIT BOOST, a new mid-race feature providing a 10% energy increase (3.85kWh) via a 30-second, 600kW ultra-fast energy boost in the pitlane - Formula E’s first mandatory pit stops in nearly seven years. An additional Rookie Free Practice session will take place on Thursday 13 February for drivers who have never competed in the championship before, featuring drivers such as Jamie Chadwick, Théo Pourchaire, Tatiana Calderón and Daniil Kvyat. The Jeddah E-Prix kicks off Season 11’s first double-header on February 14-15, 2025, before the championship heads to Miami for the ......read full article

Al-Futtaim Commits SAR 10 Billion to Saudi Arabia, Reinforcing Strategic Partnership with Vision 2030 at FII

The multi-billion SAR strategic investment positions Al Futtaim as a key driver of localisation, talent development, and diversified growth in Saudi Arabia Riyadh, Saudi Arabia; 29 October 2025: Al-Futtaim, one of the region’s most diversified conglomerates, today announced a strategic commitment of SAR 10 billion (approximately USD 2.72 billion) in investments over the next three years in Saudi Arabia. The pledge builds on existing investments exceeding SAR 5 billion in Saudi Arabia, and underscores Al-Futtaim’s deep conviction in the Kingdom’s Vision 2030 and its role as a key strategic partner in fostering economic diversification and sustainable growth. The announcement was made on the first day of the Future Investment Initiative (FII) in Riyadh, where Al Futtaim is actively participating. This ......read full article

Porsche achieves sustainable growth of four percent across the region in 2024

Porsche delivered 9,509 new cars in the Middle East, Africa and India region in the 2024 calendar year. This represents 4 per cent growth compared to 2023, and follows an 11 per cent increase the year prior. New car deliveries in the region have now grown 53 per cent since 2020. “The global economy, and indeed our region, is experiencing uncertain times. Despite this our importers and our teams have worked harder than ever for our customers and, as a result, achieved yet another year of growth,” said Dr Manfred Bräunl, Chief Executive Officer, Porsche Middle East and Africa FZE. A record year for 911 Sales of two-door models were especially strong, showing the passion and enthusiasm for Porsche sportscars in this region. Sales of 911 models grew 49 per cent to 1914 vehicles, a record for the region. The ......read full article

Kia Teases Its First Pickup Truck, The Kia Tasman, Ahead of World Premiere at Jeddah International Motor Show

A-progressive pickup, the Kia Tasman breaks down traditional stereotypes to deliver revolutionary design, spaciousness, adaptability and safety Tasman harnesses Kia’s 50 years of special purpose vehicle development experience to deliver enhanced pickup capability to users Kia’s first pickup underwent 1,777 specific tests conducted over more than 18,000 cycles of evaluation World Premiere to take place during Jeddah International Motor Show on October 29th at 10am Saudi Time / 4pm KST / 6pm AEST, with live streamed event on Kia Worldwide YouTube channel Dubai, United Arab Emirates, October 16, 2024 – Kia has unveiled the final teaser video and images of the Kia Tasman ahead of the brand’s debut entry into the pickup truck market. The Kia Tasman will make its world premiere at the Jeddah International ......read full article

Driving Excellence: Al Laith Celebrates Long-Term Partnership with the Saudi Motorsport Company

[Dubai, 29 July 2024] – Al Laith, a leading provider of diverse temporary project solutions in the Middle East, is proud to announce its role as the Official Temporary Infrastructure Strategic Partner in an extensive multi-year collaboration with the Saudi Motorsport Company (SMC). As part of this wide-ranging strategic partnership, Al Laith provided equipment and services for the 2024 Saudi Arabian Grand Prix. This strategic collaboration between Al Laith and SMC underscores a shared commitment to excellence, innovation, and the advancement of motorsports in the Kingdom of Saudi Arabia. SMC has a strong reputation for creating thrilling experiences and fostering motorsports growth. Al Laith brings forth the essential expertise and innovative solutions needed to ensure the success of such events, cementing a broader relationship ......read full article

Saudi Motorsport Company Launches New State-of-the-art JCC Karting Track

Jeddah, Saudi Arabia (March 7th, 2024) –The Saudi Motorsport Company (SMC) proudly announced today the opening of the new Jeddah Corniche Circuit (JCC) Karting facility. This cutting-edge venue is set to be a centerpiece for motorsport activities in Jeddah, boasting a sprawling 50,000 square meter area, a 1.2-kilometer track, and a fleet of 50 state-of-the-art karts, marking a significant milestone in the kingdom's sporting infrastructure. Strategically located between the Jeddah Corniche Circuit and the main Jeddah Highway, the Jeddah Corniche Circuit (JCC) Karting facility is designed with the vision of uniting communities through a shared passion for motorsports. This premier location ensures easy access for residents and visitors alike, fostering connections and fueling the city's racing culture. At its core, JCC ......read full article

Racing at night in Diriyah is so special – I'd love to see more Formula E night races, reveals Maserati MSG Racing driver Max Gunther

• Diriyah E-Prix takes place on Friday and Saturday in Riyadh • Gunther reckons night races ‘absolutely’ take street racing back to its traditional roots • Tickets are available starting at SAR100 on the FIA Formula E website   DIRIYAH, SAUDI ARABIA: 26 January 2024: Maserati MSG Racing driver Max Gunther says he would love to see more night races in the ABB FIA World Formula E World Championship, as he praised the “special atmosphere” of the upcoming Diriyah E-Prix.  After the opening race of the season in Mexico, the 26-year-old German-Austrian driver is relishing the double header in Diriyah on Friday and Saturday – where both the round two and three races take place at night under the lights.  Gunther is a huge fan of the format and believes night races ......read full article

Ford Performance Announces Global Mustang GT3 Factory Driver Squad

• Ford Performance expands its sports car factory driver lineup to nine drivers for its global GT3 race programs   • Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller   • On top of the IMSA factory effort run by Ford Multimatic Motorsports, the sports car factory drivers will support the Mustang GT3 customer programs worldwide, which includes IMSA GTD, GT World Challenge Europe and the FIA World Endurance Championship   Riyadh, Kingdom of Saudi Arabia, 8 January 2024 – Ben Barker, Chris Mies, Dennis Olsen, Andy Priaulx and Frédéric Vervisch join previously announced drivers Joey Hand, Dirk Müller, Harry Tincknell and Mike Rockenfeller on the Ford Performance Mustang GT3 team in ......read full article

Ford Performance Motorsports Debuts Mustang GT3 Documentary Leading up to Debut at Rolex 24 at Daytona

• Mustang GT3 Prepares for the Biggest Stage in New Documentary Series   Dubai, United Arab Emirates, 19 December 2023 – As the Ford Performance team prepares for one of its busiest years in living memory, the Mustang GT3 team have been preparing for the first big race of 2024 – the Rolex 24 at Daytona. The cameras have been behind the scenes throughout to capture the highs and lows of testing and this documentary series is the result, titled ‘Mustang Endurance’.    Capturing the Drama and Dedication Required to go Racing Gl¬¬obally From the rain of Sebring to the heat of Barcelona and from the North of England to the South of the USA, the team developing the new Mustang GT3 have seen it all as they battle to get the new Mustang GT3 ready for its debut in January at the ......read full article

Kia Unveils its All-New K3 for the first time in the Middle East at Riyadh Motor Show 2023

• The new vehicle sets new standards in terms of design, comfort, and innovation for the C-sedan segment.   Dubai, United Arab Emirates, December 6, 2023: Kia Middle East and Africa has announced the official launch of its all-new model, the Kia K3, at the Riyadh Motor Show in Saudi Arabia. Alongside this unveiling, Kia as a sustainable mobility solutions provider will be showcasing seven of its most impressive vehicles for the public which are EV6, EV9, K8 HEV, K5 HEV, Seltos, Sportage, between December 5 to 9, 2023.     The Riyadh Motor Show serves as a platform for Kia to showcase its automotive innovation, emphasized through its ‘Movement that Inspires’ commitment. With all eyes on the K3, Kia is set to make a remarkable entry into the C-Sedan segment, raising the bar setting new ......read full article

MG Motor and Jiad Modern Motors Set the Stage for a New Era with Jeddah and Riyadh Showroom Launches

• The two showrooms are the first of six to be launched in major Saudi cities by the end of 2023. • Third showroom is set to launch in Dammam in the first week of December of this year. • Showrooms prioritise personalised assistance and comprehensive after-sales support, ensuring exceptional customer experiences.   (16 November 2023, Saudi Arabia) MG Motor, in collaboration with Jiad Modern Motors, a Mohamed Yousuf Naghi (MYN) company and the official dealer for MG in Saudi Arabia, has opened its first brand-new showroom in Jeddah. The second showroom, situated in Riyadh, is poised to inaugurate its operations shortly following the opening of the Jeddah showroom. These showrooms will be the first to open under the newly forged partnership between the British-born brand and Jiad Modern Motors, providing an ......read full article

Genesis Set the Stage for the Grand Opening of its Riyadh Showroom

RIYADH, Saudi Arabia, October 25, 2023 – Genesis, the acclaimed luxury automotive brand, unveiled its highly anticipated Riyadh showroom at an exclusive event on Oct. 23, 2023, redefining globally recognised standards of elegance and automotive innovation. Guests in attendance had the chance to embark on an immersive journey through the ‘Genesis Tunnel’, which served to build anticipation for the grand reveal of the Genesis showroom – a space where dynamism, aesthetic elegance, and cutting-edge technology converged to offer a remarkable experience.  The evening's agenda included inspirational speeches from the esteemed Genesis Riyadh team, which provided valuable insights into the brand's ethos and its commitment to delivering excellence in the luxury automotive sector. The festivities ......read full article

Genesis to Appear as Presenting Partner of the Riyadh 2023 World Combat Games

RIYADH, Kingdom of Saudi Arabia – Oct. 23, 2023 – Genesis, a leading luxury automotive brand known for its distinctive designs, has announced its role as Presenting Partner for the prestigious Riyadh 2023 World Combat Group (WCG) tournament. From Oct. 20 to 30, Saudi Arabia will see Riyadh become the hub of international combat competition as it hosts the inaugural edition of the World Combat Games in the Middle East.  As part of its participation in the event, Genesis will be offering a fleet of 100 Genesis vehicles for attendees travelling in from around the world, and will also be showcasing its latest luxury models.  Over 1,500 male and female athletes from 120 countries will be competing in the 11-day tournament, with the 16 combat categories spanning the likes of Arm Wrestling, Boxing, Fencing, Ju-Jitsu, ......read full article

TOYOTA GAZOO Racing Grabs World Title after Landslide Victory at 6 Hours of Fuji

TGR’s victory on home ground marks its ninth win at Fuji Speedway   Jeddah, Saudi Arabia – 3 October 2023: TOYOTA GAZOO Racing earned a thrilling one-two victory on home ground in the 6 Hours of Fuji to clinch Toyota’s fifth manufacturers’ title in the penultimate race of the 2023 FIA World Endurance Championship (WEC) season.    In front of a record 54,700 crowd, Mike Conway, Kamui Kobayashi and José María López took victory in their No.7 GR010 Hybrid Electric Hypercar after an epic battle against WEC’s biggest lineup of top-class competitors. Sébastien Buemi, Brendon Hartley and Ryo Hirakawa completed a perfect result by taking second place in their No.8 GR010 Hybrid Electric Hypercar, finishing just 39.119secs behind.    Koji Sato, President of Toyota ......read full article

Abdul Latif Jameel Motors Wins Gold in Toyota's Distributor Award Program For the 12th Consecutive Year

 Toyota Motor Corporation recognizes Abdul Latif Jameel Motors’ commitment to delivering excellent guest services and initiatives in 2022   Abdul Latif Jameel Motors continuously improved its guest experience across the Kingdom of Saudi Arabia   Jeddah, Saudi Arabia, September 24, 2023: Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, has been awarded the prestigious Gold Award for the 12th time in a row in the 2022 Distributor Award Program by Toyota Motor Corporation (TMC). This marks the twelfth consecutive year that Abdul Latif Jameel Motors has received this honor, recognizing its commitment to delivering an exceptional guest experience across the Kingdom of Saudi Arabia.   This award underlines Abdul Latif Jameel Motors’ ......read full article

Abdul Latif Jameel Motors and Saudi Automobile and Motorcycle Federation Unveil Gazoo Racing Saudi Team

• The GR Saudi Team comprises five remarkable drivers who have been announced as Abdul Latif Jameel Motors-sponsored athletes and will participate in this season of the Saudi Toyota Championship • Announcing the GR Saudi Team establishes Saudi Arabia as a global hub for motorsports in line with Vision 2030   Jeddah, Saudi Arabia, 19 September 2023: Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia for nearly 70 years, and the Saudi Automobile and Motorcycle Federation (SAMF) have proudly unveiled the Gazoo Racing (GR) Saudi Team who will participate in the current season of the esteemed Saudi Toyota Championship.   Held at Hussein Jameel Hall in Jeddah, the event was attended by members of Abdul Latif Jameel Motors and senior management, representatives from SAMF ......read full article

New Lincoln Corsair Brings Athletic Elegance to the Middle East's Premium SUV Space

• The Corsair features a new grille on a redesigned front end - equipped with glare-free high beams with available pixel headlamps  • The luxury compact SUV comes with dynamically refreshed wheels for 2023  • Lincoln introduces two new exterior Corsair color options, Crystal Red and Whisper Blue, elevating the luxury quotient further with the Jet Appearance Package, which injects a touch of sophistication with its sleek blackout details    Riyadh, Kingdom of Saudi Arabia, 23 August 2023: With its refreshed exterior, refined color options, and stylish Jet Appearance Package, the new Lincoln Corsair brings an athletic elegance aesthetic to the Middle East’s luxury compact SUV segment.    As a luxury compact SUV, the Corsair has been designed to uplift Lincoln’s ......read full article

Next-Gen Ford Ranger Delivers More Confidence Than Ever, Thanks To Advanced Safety Features and New Driver Assistance Technologies

Riyadh, Kingdom of Saudi Arabia, 19 July, 2023 – No matter if you’re at work, with family or at play, safety is paramount, and the next-gen Ford Ranger will offer some of the latest in crash protection features and driver assistance technologies delivering more confidence on the road. This combination of passive and active safety features, such as vehicle structure and air bags, and driver assistance technologies, to help you avoid a collision in the first place, are at the heart of Ford’s next generation Ranger.   Next-gen Safety Ford engineers spent thousands of hours developing and testing next-gen Ranger’s safety features, both via computer modelling and the most comprehensive physical testing program ever conducted by Ford outside of Europe and the US. A significant number of ......read full article

Saudi Motorsport Pioneer Aseel Al Hamad Joins Hero Up Campaign at Disneyland® Paris to Celebrate Marvel Avengers Campus First Anniversary

Aseel Al Hamad turns her passion into a mission by taking part in inspirational campaign alongside 12 other participants from around the world Saudi Arabian motorsport enthusiast Aseel Al-Hamad is blazing a new trail alongside 12 other individuals as she joins the Hero Up campaign, part of Marvel Avengers Campus’ first anniversary celebrations, which aims to inspire people to become heroes in their everyday lives. One year ago, Marvel Avengers Campus was gearing up to open its gates at Disneyland Paris and recruit guests to embark on epic adventures alongside their favorite superheroes. Since its grand opening, the Campus has gained fame as an unmissable experience where visitors of all ages can dive into the action and unleash their inner hero. Disneyland Paris’ Hero Up campaign has put the spotlight on 13 ......read full article

Allison Transmission Expands Presence in Saudi Arabia and Qatar, Strengthening Partnerships in the Middle East

22 June 2023 -  Allison Transmission, a global leader in commercial-duty automatic transmissions and propulsion solutions, has expanded its presence in Saudi Arabia and Qatar with key partnerships, underscoring the company's dedication to providing cleaner and more sustainable transportation systems across the Middle East. Recent successes for Allison in Qatar and Saudi Arabia include a major fleet deal in the kingdom, reflecting the company's growing network of strategic partners and the increasing demand for its cutting-edge technology. These milestones highlight the pivotal role of the Middle East in the company's global growth strategy. In Saudi Arabia, Allison recently partnered with a Chinese manufacturer to supply 40 buses for the Hajj and Umrah periods equipped with Allison transmissions for the first ......read full article

The Wait is Over: Toyota's 2023 CROWN has Arrived in Saudi Arabia

• Abdul Latif Jameel Motors unveiled the 2023 CROWN in the Kingdom of Saudi Arabia, a luxury sedan that boasts elegance, a spacious interior, and advanced technology and safety features.  • The 2023 CROWN, Toyota's first mass-produced passenger vehicle from 1955, is returning to its roots with a new emblem that celebrates its tradition and innovation.   Jeddah, Saudi Arabia, 12 June 2023:  Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, launched the highly anticipated 2023 Toyota CROWN, marking a new era of elegance, sophistication, and cutting-edge technology. As a testament to its unwavering commitment to excellence and its deep appreciation of its history, the 16th-generation CROWN showcases the unparalleled craftsmanship and dynamic driving ......read full article

Abdul Latif Jameel Motors and Saudi Automobile and Motorcycle Federation to Unearth New Talent for Saudi Arabia's Racing Scene

• Abdul Latif Jameel Motors and the Saudi Automobile and Motorcycle Federation (SAMF) launches the Gazoo Racing (GR) Saudi Driving School to discover talented drivers for the GR Saudi Team.  • The GR Saudi Driving School welcomes Saudi male and female motorsports enthusiasts aged 18 to 26 in the Kingdom.  • A platform for aspiring racers to exhibit their abilities and develop their skills towards a career as professional racers.  • Final four drivers will compete in the upcoming season of the Saudi Toyota Championship.   Jeddah, Saudi Arabia, 7 June 2023: Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia for nearly 70 years, and the Saudi Automobile and Motorcycle Federation (SAMF) proudly announce the launch of the Gazoo Racing (GR) Saudi ......read full article

Car Buyers get into the Driver's Seat with TikTok's On-the-go Automotive series 'Moving Topics'

Riyadh, Saudi Arabia; 5 June 2023: TikTok has launched 'Moving Topics', an on-the-go automotive mini-series where users can take a ride with some of Saudi Arabia’s leading automotive figures and gain an immersive insight into the awesome innovation, technologies and trends shaping the industry. A series that will span three episodes and be hosted by well-known TikTok creator Nayef Alhamrani, the first episode of Moving Topics aired on May 10 with Wail Baghdadi, COO of Aljabr Automotive, as the inaugural guest. The following episodes feature Ali Jasim Mohamed, National Marketing Manager - General Motors Brands - Aljomaih Automotive Company and Mohammed Al Bloshi, Retail Sales Manager - Aljazirah Vehicles.  In line with TikTok’s reputation as the authentic virtual showroom that inspires, informs, and ......read full article

Abdul Latif Jameel Motors, Saudi Automobile and Motorcycle Federation, and Toyota Motor Corporation Explore Exciting Opportunities in Motorsports during Successful visit to Japan

• Abdul Latif Jameel Motors and the Saudi Automobile and Motorcycle Federation (SAMF) toured the TOYOTA GAZOO Racing (TGR) factory in Japan with Toyota Motor Corporation executives  • Discussions focused on strengthening the Saudi motorsports ecosystem and advancing carbon neutrality in the Kingdom as part of Toyota’s Multiple Pathway approach to sustainable mobility   Jeddah, Saudi Arabia, 23 May 2023: Representatives from Abdul Latif Jameel Motors, an authorized distributor of Toyota vehicles in Saudi Arabia since 1955, and the Saudi Automobile and Motorcycle Federation (SAMF) have successfully completed a visit to key TOYOTA GAZOO Racing (TGR) facilities in Japan to explore opportunities in motorsports aimed at strengthening the Saudi motorsports ecosystem by leveraging Toyota Motor ......read full article

Next-Gen Ford Ranger Wildtrak Delivers High-Tech Features, Smart Connectivity, Enhanced Capability and Versatility for Work, Family and Play

• Ford engineers and designers teamed up with customers around the world to create this versatile, reliable pickup  • The Next-Gen Ranger Wild Trak offers a class-leading 10-speed automatic transmission • An upgraded chassis and suspension ensure excellent ride and handling, whether riding with passengers, fully loaded with cargo or towing   Riyadh, Kingdom of Saudi Arabia, 8 May, 2023 – Ford Middle East put the global pickup world on notice by revealing the smartest, most versatile and most capable Ranger ever – delivering an even more desirable pickup partner for customers.    Using years of Ford truck expertise and deep understanding of truck customers, the company collaborated with customers around the globe to create a vehicle and ownership experience that Next-Gen ......read full article

Sanctuary for the Senses: All-New Lincoln Nautilus Debuts With Reimagined Interior, Connected Experiences and New, Signature Features

 The all-new 2024 Lincoln Nautilus® SUV makes its global debut, introducing new signature features and connected experiences to the midsized premium SUV class    A reimagined interior takes the power of sanctuary in Nautilus to new heights with the introduction of a new in-vehicle digital experience and Lincoln Rejuvenate – a multisensory, in-cabin experience including lighting and digital scenting      Nautilus arrives in early 2024 with available Lincoln BlueCruise 1.2 hands-free highway driver-assist system and an optional 2.0-liter turbocharged hybrid engine      Riyadh, April 18, 2023 – Lincoln’s newest SUV – the all-new 2024 Nautilus® – debuted today, with evolved design, an available hybrid powertrain, and new connected ......read full article

Abdul Latif Jameel Motors Sponsors ROOKIE Racing

Jeddah, Saudi Arabia, 17 April 2023: Abdul Latif Jameel Motors is proud to announce its appointment to sponsor the 2023 season of ROOKIE Racing, privately owned by the Chairman of Toyota Motor Corporation, Akio Toyoda. As one of the selective overseas sponsors, Abdul Latif Jameel Motors’ appointment is an exciting milestone for mutual growth and success in the motorsports industry – extending an arm from Saudi Arabia globally.    Now more than ever, Abdul Latif Jameel Motors recognizes the value it will bring to support the team’s passion, ambition, and potential in the world of motorsports. The thrill of competition and the desire to constantly improve is what drives the team to achieve greatness, and Abdul Latif Jameel Motors is committed to providing them with the resources and support they need to ......read full article

What Makes The All-New Ford Taurus An Ideal Sedan For Families?

• A spacious interior that comfortably seats up to five passengers with ample head, leg, and trunk room • Advanced standard and available technologies make every drive smoother, safer, and more entertaining than ever • The All-New Taurus offers selectable driving modes for a range of situations   Riyadh, Saudi Arabia, 11 April, 2023 – Space, safety, comfort, and reliability: For young families, these are just a few of the non-negotiables features that are required when purchasing a sedan. With its spacious interior, advanced technologies, and high-performance drive, the All-New Ford Taurus ticks all the boxes for the perfect family-friendly sedan.   Ford’s flagship sedan, the All-New Taurus builds upon this nameplate’s decades-long legendary status in the region, bridging ......read full article

The New Audi Kingdom Edition. Inspired by the Visionaries.

• A range of special-edition Audi models launched exclusively in the Kingdom of Saudi Arabia • The Kingdom Edition model range comprises: Audi S6, S7, A8 and Q8 models • The 93 limited-edition models are available at Audi Centers across the Kingdom and can be reserved or purchased online Jeddah, Saudi Arabia, 10 April 2023 – Audi Saudi Arabia introduces an exclusive, limited-edition series of its luxury Sedan and SUV derivatives. To celebrate 93 years of the unification and patriotism of Saudi Arabia, the brand with the Four Rings is offering a collection of 93 highly exclusive Kingdom Edition models.  The luxurious limited-edition Kingdom Edition comprises four models, carefully selected to purposefully align with the prestige credentials of Saudi Arabia. Audi S6 and S7 sedans were chosen for their ......read full article

How to Draw a Ford Ranger Raptor

Riyadh, KSA, 4 April, 2023 – Watch a master at work in this informative video which takes the viewer behind the scenes of the Ford Design department to see the steps to drawing a Ranger Raptor. The automotive design incorporates everything from colour and materials to virtual reality and 3D clay modelling, but the process always begins with a pen and paper. It still relies on the creativity of a human being to breathe life into a product idea. So, if you’ve ever wanted to try your hand at being an automotive designer then get out your pad and pencils so you can follow along as Ford Australia designer, Pedro Guarinon explains the fundamentals of truck design. Step-by-step, Pedro details Ranger Raptor’s signature lines, explaining the importance of stance, proportions and the placement of wheels and the ......read full article

Automobili Lamborghini Celebrates Lamborghini's 60th Anniversary in Saudi Arabia

An exclusive Bull Run and unique piece of art to honor the brand Riyadh, Saudi Arabia, March 30, 2023 – Automobili Lamborghini have begun hosting a series of exclusive events across the world to commemorate Lamborghini’s 60th anniversary. As part of the celebrations in Saudi Arabia, Lamborghini Riyadh invited guests from all over Saudi Arabia for an exclusive Lamborghini Bull Run in the capital. The event showcased the power and performance of the brand’s iconic cars, and guests had the opportunity to experience a thrilling drive around the city. The evening culminated in a spectacular gala dinner hosted by Automobili Lamborghini Chairman and CEO, Stephan Winkelmann. In honour of the 60th anniversary, Lamborghini commissioned a local artist Nugamshi to create a unique art piece on the bonnet of a Lamborghini Urus. ......read full article

Genesis Launches Exclusive Benefits at Wallan Group This Ramadan

RIYADH, KSA, March 14, 2023 – Genesis Middle East & Africa’s official distributor in Riyadh, Wallan Group, has launched an exciting campaign offering customers exclusive benefits on select Genesis models throughout the holy month. With design at the forefront of its brand, Genesis has a significant lineup embodying ‘athletic elegance’, with special perks launching for the G70 Shooting Brake, the G80, the GV70, the GV80 and the flagship G90. This Ramadan, Genesis customers can enjoy a host of advantages on the enticing lineup with special financing benefits for the G70 Shooting Brake, G70, GV80 and G90 respectively. Customers will be thrilled know to that these models all come with the option for 50% of the payment to be made at the time of purchasing and the other 50% payment being made after 2 years, ......read full article

Next-Gen Ranger Raptor Owners Can Dial-In Their Exhaust Sound With Modes Ranging From Mild To Wild'

• Next-gen 292kW V6 Ranger Raptor is equipped with a 2.5-inch active valve exhaust system that allows owners to select the exhaust sound they want • Stay in the good books with your neighbours by setting next-gen Ranger Raptor to start up in Quiet mode • Baja mode for your phone: download the Ford Ranger Raptor Baja exhaust file to create a unique ringtone   Riyadh, KSA - 16 February, 2023 – The next-generation Ranger Raptor is not only built to dominate the deserts and master the mountains, but thanks to the 3.0L twin-turbo V6 model’s new active valve twin exhaust system and four drive modes – including Quiet mode for early morning starts – it’s designed to keep the peace around town, too.   The system is designed to control the noise emitted from the next-gen ......read full article

Lincoln Celebrates 101st Birthday: Automotive Heritage Meets Future Mobility

• With a storied past featuring more than a century of elegance and innovation, the brand looks ahead to a connected, electrified future • Notable Lincoln innovations of the past 100 years include center-opening coach doors, electric gauges, keyless entry, and symphonic chimes • The brand has already revealed a glimpse of the electrified, connected future through its Star and L100 concepts   Riyadh, KSA, 6 February, 2023: On 4 February 1922, Henry Ford acquired The Lincoln Motor Company from distinguished inventor and automotive engineer, Henry Leland. The transaction set in motion the creation of an iconic American luxury brand that has pioneered some of the most innovative breakthroughs in automotive technology and design over the past century.    “As we reflect upon Lincoln’s ......read full article

From Dune Destroyers to Highway Heroes, Here's How the All-New Ford Expedition's Diverse Trims Cater to All

• The all-new Ford Expedition was built to emphasize power, capability, convenience, and comfort everywhere – city or desert  • This 8-seater SUV packs a 3.5L EcoBoost® Twin-Turbo V6 engine, which includes a new High-Output version taken straight out of the class-leading F-150 Raptor • The Timberline trim brings serious off-roading credentials, with Trail Turn Assist and Trail Control among the features helping the SUV conquer all terrains • Stealth Performance Edition packs in all the Timberline’s performance specs but adds class-leading aesthetic and comfort features   Riyadh, Saudi Arabia January 9, 2023 – With power, comfort, convenience, and style, the Ford Expedition ticks a lot of boxes for a driver’s SUV requirements and lifestyles. With six trims available ......read full article

Seven Ways to Save Fuel On- and Off-Road This Holiday Season

• Check your tyre pressure regularly and ensure they are inflated to the manufacturer’s recommendation • Keep your vehicle in optimal condition by servicing it regularly at an authorized dealer • Weight, aerodynamics, and driving behavior impact fuel economy   Riyadh, Saudi Arabia, 21 December 2022 – With temperatures dropping across the Middle East, this is the best time of year to gather family and friends for long off-roading sessions and day trips. At the same time, driving with fuel efficiency in mind is more important than ever before. Whether you’re driving on- or off-road, there are things you can do to further reduce your fuel consumption and save a bit of money at the pump.    “With families on holiday and people enjoying the cool weather against the ......read full article

‘Raptor Land' Middle East Becomes First Region to Welcome All Three of Ford's Off-Road Performance Beasts

• All-new 2022 Ford Bronco Raptor, F-150 Raptor, and Ranger Raptor arrive in the Middle East - the first region to receive all three • Ford’s toughest truck, the third-generation F-150 Raptor offers enhanced off-roading capability, rugged design, redesigned interior, the largest-ever shocks on a Raptor, and advanced technologies  • All-new 2022 Ford Bronco Raptor was designed and engineered by Ford Performance   to be the world’s first Ultra4 Racing-inspired SUV, capable of highway-speed desert-dune conquering and Baja rock-crawling driven by a 3.0-liter twin-turbo V6 engine • The Next-Gen Ranger Raptor packs a powerful 3.0L V6 Twin-Turbo EcoBoost Engine mated to a performance-tuned transmission with a race-bred anti-lag system available in Baja Mode promising exhilarating rides ......read full article