SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  
Formula E Celebrates most Exciting Season yet with Provocative New Brand Film ‘Progress is Unstoppable'
 
Formula E Celebrates most Exciting Season yet with Provocative New Brand Film ‘Progress is Unstoppable'

Riyadh, - 18th April 2023: Formula E has launched a new brand campaign film entitled ‘Progress is Unstoppable’ reflecting the momentum building for what is widely regarded as the most exciting season of electric racing yet in the ABB FIA Formula E World Championship.


The dramatic new short film focuses on the GEN3 race car – the fastest, lightest, most powerful and efficient electric race car ever built – creatively championing the extreme capabilities of a car developed at the intersection of cutting-edge technology, high-performance and sustainability.
The first six races of Season 9 and the GEN3 era have seen five different drivers emerge on top of the podium following dramatic, unpredictable and highly-competitive racing. The GEN3 has also delivered the fastest lap ever in Formula E’s 106-race history in Cape Town while the most recent race, the 2023 Julius Baer São Paulo E-Prix, was a thriller for fans and TV viewers around the world with 114 overtakes and 11 lead changes.


The short film has been released in the build-up to the 2023 SABIC Berlin E-Prix this weekend (Saturday 22 and Sunday 23 April). Berlin is the only city to host a race in every Formula E season to date and the double-header of races marks the halfway point of an action-packed Season 9. The races will air live on Saudi Sports Channel and Dubai Sports.


Formula E has partnered with Uncommon Creative Studio on the project which is the third creative endeavour together and the most ambitious to date. Directed by Sam Walker, the film ‘Progress is Unstoppable’ is visually unexpected and impactful, championing Formula E’s unbridled forward-facing mindset and mantra.
Henry Chilcott, Chief Marketing Officer, Formula E said: “Six races into Season 9 and the debut of the all new GEN3 race car, we’re fast building a reputation for delivering the most exciting motor racing on the planet. For our third campaign with Uncommon we wanted to create something as uncompromising, unexpected and exciting as our racing. ‘Progress is Unstoppable’ is both a bold act and an attitude, designed to show the disruptive power of our sport and fight for the attention of new fans with something they’ll never have seen before.”


The short film will form part of a wider visual campaign that will run through the second half of Season 9 which will climax with the 2023 Hankook London E-Prix double-header on Saturday 29 and Sunday 30 July at ExCeL London on motorsport’s only indoor/outdoor race track. Tickets are on sale now.

 


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 26474 times
PR Category : Entertainment
Posted on : Tuesday, April 18, 2023  12:07:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Full Driver Line-up Revealed for First Formula E Rookie Test...
Next Story : Google Launches a Short Video Series on Social Media to Prom...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [40441-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [32841-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [32404-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [29702-Views]
Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury [26183-Views]
Last-Minute Eid Shopping With Max Fashion's New Collection [25883-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [25634-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [24193-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [24030-Views]
Catrice's drops new summer favorites: Slim Eye Shadow Palettes and Kohl Kajal! [23490-Views]
Air Cargo Demand Continues Strong Growth into Q2 [22921-Views]
Get Ready to have your Summer glow-up with essence Cosmetics' summer collection 2024 [21766-Views]
IATA SAF Registry [21640-Views]
Amouage presents Rare Is The Rose, a poetic and cinematic tribute to the Omani Rock Rose [19538-Views]
Cathay Pacific to launch direct flights connecting Hong Kong and Riyadh [18685-Views]
Cigna Healthcare Names Leah Cotterill Middle East and Africa CEO, outside KSA [18643-Views]
Sudan is Facing an Unprecedented Hunger Catastrophe, Say UN Agency Chiefs [17553-Views]
Dubai Civil Aviation Authority participated in Future Aviation Forum in Riyadh [16760-Views]
Porsche Becomes Third Major Manufacturer To Commit To Formula E's Gen4 Era Until At Least 2030 [16523-Views]
Celebrate Weekends With Shang Palace's Exquisite Weekend Brunch [15952-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories