Riyadh, September 8, 2025, SPA -- The Saudi Media Academy, affiliated with the Ministry of Media, has launched the second phase of the Media Leaders Program with an intensive course titled 'Digital Advertising.' The program is being held at Mohammed Bin Salman Nonprofit City in collaboration with ESCP Business School, ranked fourth globally in marketing by the QS World University Rankings. The three-day course combines theoretical knowledge with practical application through workshops led by international experts. It features interactive activities focusing on the latest global trends in designing and building digital systems, from concept to implementation. Participants will learn digital advertising strategies, explore various platforms, and develop skills to measure campaign effectiveness and improve performance. The program also introduces participants to the use of artificial intelligence tools and methods for anticipating global digital trends, equipping them to lead media transformation in the digital era.
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