The Baby Expo Set to Launch in Saudi Arabia as New Research Reveals Parents Could Spend Over SAR 60,000 on Average in Baby's First Year

The Middle East's largest maternity, baby, and toddler event will take over The Arena Riyadh Venue from October 30th to 31st, bringing together more than 10,000 parents to explore top brands, exciting giveaways, the latest products, and learn tips and tricks from leading experts

Following the success of its Dubai editions and backed by insights from a recent survey conducted by The Baby Expo and Censuswide, the first Saudi expo will meet soaring demand for safety, quality, and cultural fit

Pre-registration is live now, so secure your spot today by clicking here and claim 50% off tickets before prices rise

Riyadh, Saudi Arabia (14 September 2025): The date is set and excitement is building as The Baby Expo, the Middle East's largest maternity, baby, and toddler event, announces its first-ever event in Saudi Arabia.

Organised in collaboration with QiDZ Saudi — the leading family leisure, entertainment and activities app in KSA and UAE — The Baby Expo Riyadh will take place from October 30th to 31st at The Arena Riyadh Venue.

Ahead of the launch, new research commisioned by The Baby Expo has revealed Saudi Arabia's parents are investing SAR 60,261 (US $16,271) on average on products, equipment, and services during their child's first year* demonstrating a clear appetite for trusted, high-quality products.

The survey, conducted by Censuswide, found almost three-quarters (70%) of respondents agree they are more likely to purchase from brands with a physical presence in Saudi Arabia**, with 67% saying they are more likely to stay loyal to brands that appear at local events.

Additionally, among parents and parents-to-be, safety and reputation are the most important factors in trusting a brand for their children, with nearly two-thirds (61%) highlighting safety, and 48% saying reputation mattered most when making purchases.

The findings also draw attention to key challenges in the current market, with over half of respondents (54%) pointing to high prices, limited variety (33%), and a lack of reliable reviews (32%) when shopping for baby products in the Kingdom. What's more, with 70%** valuing cultural alignment, The Baby Expo Riyadh arrives at the perfect time, offering parents a trusted platform to explore a wide range of products, ask questions directly, and discover solutions tailored to the needs of their families.

Commenting on the survey findings, Ashleigh Lloyd, Co-Founder of The Baby Expo Riyadh, said, 'We're thrilled to bring The Baby Expo to Saudi Arabia for the very first time. Our research shows a clear demand from parents for trusted brands, cultural alignment, and direct access to expert advice, all of which The Baby Expo Riyadh is uniquely positioned to offer. This event is about empowering families with the information and products they need to make confident choices for their children, all in a space that reflects their values and priorities.'

For its launch, The Baby Expo Riyadh will introduce NextGen Talks—a dynamic platform bringing together global and regional industry leaders to explore trends, challenges, and innovations shaping the mother, baby, and toddler sector. Featuring panel discussions with top retailers and brands, it aims to spark collaboration and elevate the industry.

Ashleigh Lloyd added: 'The Baby Expo offers a powerful opportunity for brands, distributors, and retailers to connect with a highly engaged audience, build long-term loyalty, and gain real insights into the needs of the Saudi market. It's more than an event — it's a strategic platform for growth, visibility, and genuine connection.'

Bringing together families and expectant parents, as well as distributors, retailers, and other key industry buyers with the world's leading mother, baby, and early year brands, The Baby Expo Riyadh will span 7,000sqm of The Arena Riyadh Venue with over 120 leading international and local brands and more than 10,000 visitors expected across the two days.

In addition to a line-up of some of Saudi Arabia's top parenting influencers, The Baby Expo Riyadh will provide two days of expert speakers, workshops and panel discussions on the Main Stage Powered by Aveeno® Baby and Johnson's® Baby, covering topics ranging from caring for your newborn, life-saving first aid and sleep training to positive parenting coaching, information and tips about giving birth, nutrition, and pre & post-natal support.

'Building on the success of the 2024 and 2025 Dubai events, The Baby Expo Riyadh will provide parents with a one-stop shop for discovering all the newest insights, products, and services, as well as the best education and support from the region's leading parenting experts, providing parents with all the tools needed to raise a happy, healthy baby', Ashleigh Lloyd concluded.

Showcasing 1000s of products, parents and parents-to-be can browse everything from baby gear like strollers and cribs, clothing, maternity essentials, and toys, to smart gadgets designed to make parenthood that bit easier, including access to brands not usually available in the Kingdom.

Visitors can also enjoy access to new product launches, take advantage of show-only exclusive discounts and special offers, and enjoy complimentary goodies from show partners. The Baby Expo Riyadh will also have entertainment to keep little ones smiling while parents explore everything on offer, plus the chance to try out the very latest strollers on the market at the specially designed Stroller Testing Track.

In addition to spotlighting leading retailers and the latest innovations, The Baby Expo Riyadh also seeks to empower parents to be part of a like-minded community and build a support network.

The Baby Expo Riyadh is supported by main stage sponsors Aveeno® Baby and Johnson's® Baby, alongside platinum sponsor Toddies Baby Diapers, gold sponsor FirstCry.sa, and silver sponsor Mothercare. The event is also held in collaboration with community partners QiDZ Saudi and Mommies Club.

Get ready to experience the Kingdom's ultimate parenting showcase at The Baby Expo Riyadh. Try out the latest gear, bag generous giveaways, and swap real-life tips with experts and fellow mums and dads. Spaces are limited, so make sure to register here to secure 50% off your tickets, and mark your calendars for two unforgettable days this October 30th to 31st.

When: Thursday, October 30th from 2pm to 11pm and Friday, October 31st from 4pm to 12am

Where: The Riyadh Arena

Offer: Access to a comprehensive range of leading brands' latest products and innovations, alongside invaluable educational resources provided by experts in the field of mothers, babies, and toddlers