Jeddah, February 17, 2026, SPA -- The Ministry of Culture continues its efforts to revitalize Historic Jeddah in preparation for welcoming visitors during the holy month of Ramadan, offering cultural programs, events, and heritage experiences that reflect the authenticity of the past. The district has emerged as a leading cultural tourism destination at this time of year as part of the “The Heart of Ramadan” campaign launched by the Saudi Tourism Authority, achieved through enabling the private sector to benefit from this investment opportunity amid the increasing momentum and notable visitor turnout that Historic Jeddah witnesses annually during the holy month. Visitors are provided the opportunity to explore the district’s attractions, including archaeological sites located within the geographical boundaries of the UNESCO World Heritage-listed area, which represent a central component of the Kingdom’s urban and cultural heritage. The area also features museums that serve as gateways to understanding the city’s rich heritage and cultural development, in addition to traditional markets that narrate historical stories through locally made products and Ramadan specialties reflecting authentic traditions. These initiatives come within the ministry’s ongoing efforts to revitalize Historic Jeddah in line with the objectives of Saudi Vision 2030, transforming it into a vibrant hub for arts, culture, and the creative economy while preserving its tangible and intangible heritage.
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