Godrej Locking Solutions and Systems aims to double its market share in UAE in three years

UAE - December 18, 2014: Godrej Locking Solutions and Systems (Godrej Lockss), India’s leading player in locking and security solutions, plans to double its current market share in UAE in the next three years. Currently, Godrej Lockss enjoys 1 per cent share of UAE locking solutions market, which has a potential of approximately US$300 million, according to the company officials. 

Commenting on the expansion plan, Mr. Shyam Motwani, Executive Vice President and Business Head, Godrej Locking Solutions and Systems, said: “UAE is a very important market for us. Over the last few years, we have been able to make our presence felt here in a big way. We plan to strengthen our retail network in the country. Our plan is to have at least 450 retailers in the next three years from the current strength of 250 retailers.”

In January 2014, GLSS opened an exclusive experience center at Al Ittihad Road, Dubai in keeping with its commitment for long term investment in the Middle East region. Spanning across 4,200 square meters, the center showcases an innovative range of furniture for offices, laboratories and healthcare segments, security products and locking solutions.

Godrej Locking Solutions and Systems is a business unit of Godrej & Boyce Mfg. Co. Ltd, India’s multinational conglomerate. Operational for the last eight years in UAE, Godrej Lockss’ major selling product categories - Mortise locks and Padlocks - contribute to 75 per cent of its business in the UAE market.

For catering to GCC market, Godrej Lockss has branch offices in the Sharjah-UAE and Riyadh-Kingdom of Saudi Arabia.

In a bid to strengthen its footprint in UAE and expand distribution, Godrej Lockss has partnered with Sabano Trading LLC.- UAE’s hardware solutions provider. Sabano Trading UAE, under the Saddem Untied Group Holding is currently offering a wide range of quality products in the country. 

“We are extremely pleased to have Sabano Trading LLC as one of our key overseas partners to distribute the global standard locking products in the UAE market. With this partnership, we plan to make available the entire range of Godrej Lockss locking solutions and access control devices in UAE,” Mr. Motwani said. 

Godrej Lockss offers a range of the finest, avant-garde mechanical and electronic locking solutions for residential and commercial sectors. The brand brings state-of-the-art, yet stylish and elite locks with great aesthetic appeal on the doorsteps of architects, interior designers, dealers, and individual customers, with an eye on the practicalities of the real estate world and the multiplicity of disciplines it involves. 

Mr Motwani said: “With exports of Godrej Locking Solutions and Systems spanning across various countries, the brand has come a long way in delivering world class locking solutions. We are growing at a healthy pace, expanding the brand’s presence across the world. We continue to ensure a high degree of security to consumers with the implementation of the latest technology and constant innovation,” 

Mr. Adel Saeed Esbaitah, CEO, Sadeem Group, said, “We are very pleased to continue our association with Godrej Locking Solutions and Systems to promote their innovative and high performance locking solutions and hardware products across the UAE market. Godrej is a key product line to us. Our objective is to take Godrej Lockss’ high quality and technically efficient products to the consumers and promote awareness about them.”

“With it high quality and technically efficient products, Godrej Lockss has set several benchmarks in the locks industry. Godrej is a symbol of trust and security for 117 years, as millions of customers have placed their confidence in this brand. We hope this relationship will demonstrate a close co-operation that both the organizations enjoy,” he added. 

Mr. Motwani further said, “With our locks now reaching several countries around the world, the brand has come a long way in delivering global standard locking solutions. Our continuous thrust on innovation, research and on-time delivery ensures our customers keep coming back for more. Our customers are satisfied and feel secured with the safety offerings of our products. We have been constantly evolving and designing products and services that exceed the expectations of individual and institutional customers.”

Godrej Lockss, over the last eight years, have made entry into 8 markets in the Middle East region. We are redefining the industry standards with our efforts towards high-technology product development and comprehensive locking solutions. The company has presence in B2B and B2C channels and also caters to institution customers in different verticals. The products are increasingly making their mark in over 28 global markets in the Middle East, Africa and South Asia.

Mr. Motwani also said, “The major thrust for the company in UAE is also going to be on B2B business in the next 3 years. The verticals we are catering to include residential real estate, hospitality, post and oil and gas. To enhance our focus on B2B Business, we have deployed a separate technical resource who will serve institutional customer.”

From a state-of-the-art manufacturing facility in a suburb of Mumbai, Godrej Locking Solutions and Systems provides locking solutions that reach homes, offices, industries and the hearts of millions of people in India and around the world. Godrej Lockss bagged a number of awards in the past few years. 

Over the years, Godrej locks have changed in form, function and scope of application, but one thing remains constant - the solid stamp of trust and reliability. Godrej Lockss adheres to global quality norms and hold ISO 9001, ISO 14001 and OHSAS 18001 certifications. Adding another gleaming feather to its cap, Godrej Locking Solutions and Systems (GLSS), a division of Godrej & Boyce, took home the annual CII-EXIM Bank title for Business Excellence.