Maiden participation in GITEX helps the company identify new partners and brands Saudi Arabia, October 24, 2016: Riyadh-based UNICOM Group, a leading organization in the ICT, Information Technology, and Mobility fields, is set to take its solutions and products to the Middle East and Africa markets, with a strong focus on distribution and mobility brands. The group is confident of making inroads into new markets, including the UAE and the wider GCC region. Unicom had a successful maiden participation in Gitex Technology Week, and having tested the waters is now ready to implement its ambitious drive. Haitham Kalakesh, CEO of Unicom Distribution, said: “We believe that the time is ripe for a regional push. We had a tremendous response from trade visitors at Gitex, especially to our distribution segment and mobility brands. We attracted a large number of principal brands discussing potential partnerships in setting up operations in the region or expanding their reach with our distribution. “In addition, there was a keen interest in our ProServe unit -- the multi brand and multi category after-sales centers -- both from principals and telcos. Interestingly, some government entities too showed interest and we will be speaking to them to adapt ProServe to their specific needs. Our ‘UP’ range of mobility and IT products also generated a lot of interest, in addition to our Cloud and technology arm.” According to Kalakesh, potential partners who showed interest were from KSA, Jordan, Egypt, Sudan, Turkey, as well as plyaers from east and west Africa and CIS and Europe. Referring to the UAE foray, Kalakesh said several partners were eager to associate with Unicom’s distribution strategy, as well as the ProServe after-sales care centres. “At Gitex we finalized several deals with some major retail partners in the GCC. In addition, we closed a few deals with regional telcos which we will be announced soon. On the opposite side of the paradigm, we have inked partnerships with several brands to include in our mobility portfolio.” Unicom Distribution is a trusted partner for global brands, including Nubia, UP, Vsun, Wileyfox, YouFirst accessories and ZUK. It has strong distribution presence across the region and provides supply chain solutions and value added services for both partners and end consumers in the Middle East and Africa.
Unicom’s ProServe, the multi brand and multi category After-Sale Centers, offers a self-diagnostic application and its proprietary Firmware. Driven by over 50 competent service professionals, ProServe has latest state-of-the-art repair facilities in KSA, UAE, Egypt, Jordan, Sudan & Yemen, with capacity to handle over 200,000 repairs a year. Unicom has proven strengths in 5 core verticals -- Technology, Distribution, Online, Media and Unicom Industries - across the GCC region. The company is also keen to market its Customized Cloud Solution. With the latest Cloud infrastructure and one of the largest state-of-the-art data-center campuses in Riyadh, Unicom Cloud is poised to be a leader in Cloud solutions and services in the region. Another area of Unicom’s expertise is hospital management systems. Its flagship solution is the Hospital Information System (HIS), a comprehensive, integrated information system designed to manage the administrative, financial and clinical aspects of a hospital. The Unicom Contact Center team will be at Gitex to highlight these solutions. Unicom is known for Unicom Track, an innovative technology for Real Time Vehicle and personnel Tracking. UNICOM Track is an innovative leader in GPS based tracking solution offering vehicles and individuals an unparalleled combination of superior technology and latest devices. Unicom Group also introduced its own brand ‘UP’ Brand, specialising in IT Hardware and Mobility Products, such as Tablets, Monitors, Desktops, E-readers and Notebooks.
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