SaudiArabiaPR.com, Online Press Release from Dubai and Middle East
ARTDOM to Create a First-of-Its-Kind Design Exhibition in Riyadh,  Showcasing Never-Before-Seen International Designers in the Middle East • An Exclusive Gala Dinner Featuring Members of the Royal Family Will  Mark the Opening of the Exhibition Riyadh, 31 July 2025- Following its resounding success in Moscow and a... ... Full Article
Al Mani: “This important step underscores the active role of Four Winds Saudi Arabia Limited in supporting the healthcare ecosystem and contributing to the goals of Saudi Vision 2030 by enhancing pharmaceutical supply chains, implementing global best logistics practices, and ensuring full compliance with healthcare sector regulations.”J... ... Full Article
Saudi Arabia’s top athletes will compete for global representation as FIBO Arabia joins forces with the Saudi Bodybuilding Federation to host the Kingdom’s leading bodybuilding event as part of its high-impact Performance ArenaThe FIBO Arabia x SBBF National Championship, which takes place from 1-3 October 2025 as part of FIBO Arabia, w... ... Full Article
Putting World-Class Creatives on Speed Dial for MENA BrandsRiyadh, 30 July 2025: SPANDY, the hub for premier creative talent, is the first agency in the MENA region dedicated to representing a curated roster of world-class film directors and photographers. Headquartered in Riyadh with operations across Dubai and Riyadh SPANDY fills a critical ... ... Full Article
It's time to embrace the summer with exciting looks that celebrate your natural beauty. Whether you're going for a dewy finish or a radiant glow, Benefit Cosmetics has everything you need to look and feel your best this season. With two fabulous options that combine our iconic products, you'll be ... ... Full Article
This August, Rosewood Jeddah is elevating its dining experience with delicious new offerings for guests enjoying the summer sun. From midday business bites and à la carte favourites to seafood nights and caviar-rolled brunches, the hotel is serving up a season of indulgence. Whether you're unwinding over crêpes in the Lobby Lounge or enjoying s... ... Full Article
A CSR Initiative to bring together Thought Leaders in the Industry across the Kingdom to discuss, dissect and implement HRM practices that workMr Hisham Ismail, Chief HR Officer at Sala Addressed the Need to Redefine the Stereotypes Surrounding Career TransitionsRIYADH, 28/07/25 - Saudi Arabia's leading HR technology startup, Jisr, hosted ... ... Full Article
Riyadh, Kingdom of Saudi Arabia – July 24, 2025: The Communications, Space and Technology Commission (CST) has announced the organization of a comprehensive accompanying event on the sidelines of the Global Symposium for Regulators (GSR25), set to take place at the King Abdulaziz Conference Center in Riyadh from August 31 to September 3, 2025... ... Full Article
The summer buzz is far from over at Mercato Shopping Mall, where the magic of Dubai Summer Surprises (DSS) is still in full swing! As part of the citywide celebrations, Mercato continues to offer visitors an unforgettable summer experience packed with daily entertainment, family fun, and amazing rewards—all under one Italian-style roof.Back b... ... Full Article
On the 56th anniversary of Apollo 11, OMEGA is remembering humankind's very first Moon landing, and the role that its Speedmaster watches played in that legendary mission.Biel/Bienne, Switzerland – July 22, 2025 History was made at 02:56 UTC on July 21st, 1969, when the first human steps were taken on the lunar surface. Commander Nei... ... Full Article
Saudi Arabia, 22nd July 2025 – Saudi Arabia's global reputation has seen a significant positive transformation, according to CARMA's 5th Edition of the Kingdom Reputation Report. The report indicates a notable increase in positive sentiment and a decline in negative media coverage, largely attributed to the country's Vision 2... ... Full Article
During ATM 2025, senior executives from Minor Hotels, Fairmont and Marriott highlighted the rise of ‘hyper-personalisation’ in the luxury hospitality industry The ATM Travel Trends report states that 85% of hoteliers view personalisation as a crucial driver of commercial value Next-Gen travellers are driving demand for luxury experien... ... Full Article
UAE, July 18, 2025The Ministry of Finance and the Federal Tax Authority (FTA) have announced an amendment to the excise tax mechanism applied to sugar sweetened beverages (SSB’s), introducing a tiered volumetric model that links the tax value on each litre of a sugar sweetened beverage to its sugar content per 100ml. The higher the sugar cont... ... Full Article
UAE, July 18, 2025The Ministry of Finance and the Federal Tax Authority (FTA) have announced an amendment to the excise tax mechanism applied to sugar sweetened beverages (SSB’s), introducing a tiered volumetric model that links the tax value on each litre of a sugar sweetened beverage to its sugar content per 100ml. The higher the sugar cont... ... Full Article
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Lifestyle Product Launches

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Make Up Then & Now: 2016 vs 2026 with Benefit Cosmetics!

Beauty lovers are taking a nostalgic scroll down memory lane — and we’re here for it! The viral “2016 vs 2026 makeup” trend has taken over social feeds, spotlighting just how much our beauty routines (and brow philosophies) have evolved over the last decade. At Benefit Cosmetics, we love seeing how makeup trends shift ......read full article

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

Meet The Newest Pore-clearing Essential: The POREfessional Degunker!

At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for ......read full article

Meet The Newest Pore-clearing Essential: The POREfessional Degunker !

Meet The Newest Pore-clearing Essential: The POREfessional Degunker !

At Benefit Cosmetics, pores are our thing. From primers to skincare, we've built our expertise around one mission: making pores look their absolute best. Introducing The POREfessional Degunker, the latest launch to join our iconic Pore Care Family, designed to remove impurities, target blackheads, and visibly clear pores for ......read full article

Glitz, Glam & All That Sparkle with Benefit Cosmetics !

Glitz, Glam & All That Sparkle with Benefit Cosmetics !

Glitz and glam is more than a look—it's a holiday state of mind. It's radiant skin that looks flawless under festive lights, eyes that shimmer with every movement, and a bold lip that instantly elevates your confidence. This season is all about embracing high-impact beauty with feel-good formulas that last as long as the ......read full article

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!

The 90s Are Back (Better Than Ever) with Benefit Cosmetics!

The '90s called...and we picked up immediately. At Benefit Cosmetics, we're forever living for a trend comeback, and this season's viral obsession—the iconic 90's makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we're ......read full article

Fashion Product Launches

Van cleef & arpels presents a journey through the poetry of time in riyadh…

Van cleef & arpels presents a journey through the poetry of time  in riyadh

Van Cleef & Arpels presents Poetry of Time, a public exhibition exploring the Maison’s poetic interpretation of time through its most emblematic watchmaking creations. Hosted at Bujairi Terrace, Diriyah, Riyadh, the exhibition invites visitors into an immersive environment inspired by Van Cleef & Arpels’ cherished ......read full article

Casio And G-Shock Unveils Special “Stranger Things” Collaboration Watches…

Casio And G-Shock Unveils Special “Stranger Things” Collaboration Watches

Celebrating the Arrival of Stranger Things Season 5 with Exclusive Limited-Edition Timepieces Casio Middle East and Africa is thrilled to announce the availability of a brand-new limited-edition collaboration with the globally acclaimed Netflix series “Stranger Things.” This marks the second special partnership between CASIO and the ......read full article

Van Cleef & Arpels Unveils the New Zodiaque Collection…

Van Cleef & Arpels Unveils the New Zodiaque Collection

Enthralled by the celestial vault, Van Cleef and Arpels has dreamed of capturing the poetry of stars. Since the 1950s, creations inspired by the signs of the Zodiac have reflected the symbolism of constellations. Today, the Maison continues this tradition with new interpretations of its medals, in white gold and on bracelets. Expanding the wearing ......read full article

DSF 2026 Brings Circus Thrills, Magical Moments and Big Wins to Mercato!…

DSF 2026 Brings Circus Thrills, Magical Moments and Big Wins to Mercato!

The festive spirit is in full swing at Mercato and Town Centre Jumeirah as Dubai Shopping Festival (DSF) 2026 delivers an exciting mix of world-class entertainment, unbeatable shopping offers, and rewarding experiences for visitors of all ages. Running until 1 February, Mercato is buzzing with energy, bringing families and shoppers together for ......read full article

Mercato Unveils its Winter Spectacular: A Magical Festive Season!…

Mercato Unveils its Winter Spectacular: A Magical Festive Season!

Mercato is welcoming visitors into a world of festive wonder with the launch of its highly anticipated Winter Spectacular, running from 11–25 December 2025. This year’s celebration transforms the mall into a charming Italian-inspired winter village, glowing with twinkling lights, joyful performances, and magical moments for the entire ......read full article

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Plaid With Purpose: Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability

Plaid With Purpose: Jeep® Wrangler 85th Anniversary Edition Brings Heritage Style to Legendary Capability

Third exclusive model in the Jeep® Wrangler Twelve 4 Twelve celebration honors 85 years of off-road leadership, authenticity and purpose-built design Third of 12 special-edition Jeep Wrangler models debuts as part of the brand’s yearlong Twelve 4 Twelve series Delivers a modern take on Jeep Americana, inside and out, with heritage-inspired design details paired with trail-ready durability Additional 85th Anniversary editions to be revealed throughout the year across additional Jeep brand vehicle nameplates January 15, 2026, Dubai, UAE. - The Jeep® brand continues its yearlong Twelve 4 Twelve celebration of 85 years of off-road leadership with the introduction of its third exclusive model, the Jeep Wrangler 85th Anniversary. This special edition pays ......read full article

Azizi Developments records AED 16 billion in unit sales in 2025; plans AED 30 billion in sales and 22 project ...

Azizi Developments records AED 16 billion in unit sales in 2025; plans AED 30 billion in sales and 22 project  ...

Dubai, United Arab Emirates, 14 January 2026: Azizi Developments, a leading private developer in the UAE, has concluded 2025 with a strong sales and construction performance, underpinned by sustained demand throughout its mixed-use developments. During the year, the developer achieved total unit sales valued at AED 16 billion, reinforcing its position as one of Dubai’s most active private developers. Building on this momentum, Azizi has set a sales target of AED 30 billion for 2026. Last year, Azizi recorded extensive construction progress across its portfolio. Over those 12 months, the developer constructed 12,569,578 square feet of built-up area over 741 floors, with over 869,416 cubic metres of concrete poured and in excess of 52,687,278 construction site manhours ......read full article

Emirates to launch flights to Helsinki, Finland

Emirates to launch flights to Helsinki, Finland

Service introduces the sole year-round direct link between Finland and the UAE, deepening the airline’s presence in the Nordics  Dubai, UAE, 13 January 2026 – Emirates, the world’s largest international airline, will launch a daily flight between Helsinki and Dubai from 1 October 2026, expanding its footprint in the Nordics. The new service introduces the only year-round, direct link between Finland and the UAE, and unlocking expanded opportunities for both international leisure and corporate travellers. The service will operate with Emirates’ newest aircraft type, the A350, bringing its latest products and highly acclaimed Premium Economy cabin to Finland, from the inaugural flight.   Emirates flight EK167 will depart Dubai at 08:45hrs*, ......read full article

GUINNESS WORLD RECORDS™ and Dubai Marathon Unite to Create Record-Breaking Opportunities for Runners

GUINNESS WORLD RECORDS™ and Dubai Marathon Unite to Create Record-Breaking Opportunities for Runners

Dubai, United Arab Emirates, 12 January 2026 – Under the global banner “Be Part Of It”, GUINNESS WORLD RECORDS™ (GWR) and the Dubai Marathon, which this year celebrates its landmark 25th Anniversary, have announced a collaboration offering participants a rare opportunity to attempt official world records during the race on February 1. The partnership brings together the global authority on record-breaking achievements and one of the region’s most established distance-running events, creating a platform where athletic achievement, creativity, and community participation converge on an international stage. Through this initiative, Dubai Marathon participants are invited to select and attempt eligible GWR titles across approved distance categories. The ......read full article

Nissan expands Thierry Sabbagh's regional leadership to include Nissan India, alongside Middle East, KSA and CIS

Nissan expands Thierry Sabbagh's regional leadership to include Nissan India, alongside Middle East, KSA and CIS

Thierry Sabbagh’s remit expands with the addition of Nissan India, while he continues to lead Middle East, KSA and CIS for Nissan and INFINITI Marketing & Sales function reorganized to bring decision-making closer to customers and drive agility Product Planning and Marketing functions combined at regional level to streamline concept-to-launch processes Dubai, UAE (12 January 2026): Nissan has announced a series of senior management changes in its Africa, Middle East, India, Europe and Oceania (AMIEO) region, designed to strengthen delivery of the Re:Nissan transformation plan and enhance operational efficiency, speed and customer focus. Effective 1 January 2026, Thierry Sabbagh’s responsibilities have been expanded to include Nissan India, as he becomes ......read full article

Drive home a Renault Koleos from just AED 1,555/month

Drive home a Renault Koleos from just AED 1,555/month

Package includes three years of free service and a five-year warranty Dubai, UAE, 12 January 2026: Arabian Automobiles Company, the flagship automotive company of AW Rostamani Group and the exclusive dealer for Renault in Dubai, Sharjah, and the Northern Emirates, is kicking off the new year with a fresh offer on the Renault Koleos, making it easier to step into 2026 with a spacious SUV built for everyday use. Payments start at AED 1,555 per month, and the deal includes three years of free service and a five-year warranty, providing additional coverage with a clear, structured payment plan, as part of AAC’s mission to deliver premium and integrated ownership opportunities and options to customers across the UAE. The Renault Koleos combines a roomy cabin with a controlled, ......read full article

Etihad Airways Delivers Record Passenger Numbers and Growth in 2025

Etihad Airways Delivers Record Passenger Numbers and Growth in 2025

Abu Dhabi, UAE – Etihad Airways carried 22.4 million passengers in 2025, an increase of 21% year-on-year and the highest annual total in the airline’s history, underpinned by sustained demand and disciplined capacity growth across its expanding global network. Passenger load factor for the full year reached 88.3%, up two percentage points compared with 2024, reflecting strong commercial performance throughout the year. The airline closed the year on a high note, carrying 2.2 million passengers in December, up 28% compared with the same month in 2024. Passenger load factor for the month reached 87.6%, maintaining consistently high utilisation during the peak end-of-year travel period. At year-end, Etihad’s operating fleet stood at 127 aircraft, following the ......read full article

Dubai Shopping Festival Reimagines the City as a Living Canvas Through Art, Light and Design

Dubai Shopping Festival Reimagines the City as a Living Canvas Through Art, Light and Design

Dubai, UAE – 9 January 2026: As Dubai Shopping Festival (DSF) enters its final days, the 31st edition stands out for how it reimagined the city itself as a living canvas — using art, light, technology and design to transform public spaces across Dubai. Over 38 days, DSF 2025/26 unfolded as a multi-sensory creative journey, reshaping skylines, landscapes and urban environments through visual storytelling at scale. From aerial performances animating the night sky to immersive light installations embedded in mountain terrain and architecturally driven festival environments that evolved from day to night, DSF’s visual programme became one of the most ambitious creative undertakings in the festival’s history. As the season draws to a close, the final weekend offers a ......read full article

Spectacular, distinctly successful : rolls-royce presents bespoke trends, innovations and achievements in 2025

Spectacular, distinctly successful :   rolls-royce presents bespoke trends, innovations and achievements in 2025

Friday 9 January 2026, Goodwood, West Sussex Rolls-Royce clients’ passions and interests reflected in Bespoke trends of 2025 Themes extend from personal legacy and cultural symbolism to contemporary collectables Reflects the success of Rolls-Royce Private Offices around the world: commissions from these creative hubs more than doubled year-on-year in 2025 New materials and innovations in 2025: Three-dimensional ink layering, marquetry and embroidery, 24-carat gold leafing, polished concrete and hand-painted Starlight Headliner Most complex Bespoke Rolls-Royce Private Collection ever: Phantom Centenary Rolls-Royce Cullinan most requested model in 2025, followed by Rolls-Royce Spectre Significant year-on-year uplift in luxury lifestyle accessory ......read full article

Etihad Airways to make history as first Middle East airline to fly to Luxembourg

Etihad Airways to make history as first Middle East airline to fly to Luxembourg

First and only nonstop service announced between Luxembourg and Abu Dhabi Flights launch 29 October 2026 with three weekly services Etihad’s game-changing A321LR brings a premium three-class travel experience including First Suites and lie-flat Business Abu Dhabi, UAE - Etihad Airways has announced the launch of flights to Luxembourg, marking a historic milestone as the first airline from the Middle East to serve the country. When services commence on 29 October 2026, Etihad will also become the only airline offering nonstop flights between Luxembourg and Abu Dhabi, creating a new direct air link between two important European and Middle Eastern centres. The new route reflects growing demand from travellers across Luxembourg, the Benelux region, France and ......read full article

flydubai selects ZestIoT to digitise turnaround operations across the network

flydubai selects ZestIoT to digitise turnaround operations across the network

The Dubai-based airline selects ZestIoT’s Digital Turnaround Platform to enhance their operations with real-time turnaround visibility, enabling collaboration and faster decisions to drive turnaround efficiency, on-time departures and improve passenger experience Dubai, United Arab Emirates, 09 January 2026: flydubai, the Dubai-based airline, has selected ZestIoT to deploy its state-of-the-art Turnaround Management Platform at Dubai International (DXB) and across the airline’s expanding network. The platform will digitise turnaround operations and provide the airline with real-time visibility as well as AI-driven and prediction-based collaboration, enabling smarter, more efficient decision-making. By improving operational execution and predictability, the solution ......read full article

Ahead of the launch of the first phase of passenger train services in 2026 etihad rail reveals details of the uae's ...

Ahead of the launch of the first phase of passenger train services in 2026 etihad rail reveals details of the uae's  ...

The UAE’s first fully integrated national passenger railway system, connecting 11 cities and regions across the country Stations across the network will be rolled out in phases throughout 2026, including Abu Dhabi, Dubai, Sharjah, Fujairah, Al Sila’, Al Dhannah, Al Mirfa, Madinat Zayed, Mezaira’a, Al Faya and Al Dhaid Abu Dhabi, UAE – 08 January 2026: Etihad Rail today announced details of the UAE’s full passenger railway network, marking a major milestone that reflects its strong commitment to advancing the nation’s transport and infrastructure ecosystem. The passenger rail network will connect 11 cities and regions through strategically located stations, forming the UAE’s first fully integrated national passenger railway system. The ......read full article

Emirates extends Premium Economy reach with expanded city rollout

Emirates extends Premium Economy reach with expanded city rollout

Premium Economy to launch in 10 new cities and expand to additional flights in two existing destinations Additional daily frequencies with next-gen A350 to Copenhagen, Phuket and Cape Town layer on more capacity and enhanced onboard experience ahead of peak travel demand Dubai, UAE, 8 January 2026: Emirates will continue rolling out its retrofitted Boeing 777 and new A350 aircraft to key destinations across Europe, North America, Asia, the Middle East, Africa, and Australia, bringing Premium Economy and its latest onboard products to more cities across its network. The airline will deploy its A350 on new daily services to Copenhagen, Phuket and Cape Town, adding an extra frequency and offering customers greater connectivity alongside an elevated onboard experience. Additional ......read full article

Al Masaood Automobiles Kicks Off 2026 with Offers Across New Nissan Cars and Service

Al Masaood Automobiles Kicks Off 2026 with Offers Across New Nissan Cars and Service

Abu Dhabi, 7 January 2026: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, is welcoming the new year with a series of compelling offers across its Nissan new car line-up and services, giving customers a strong and confident start to 2026. Available for a limited time and while stocks last, the campaign invites customers to start the year right with Nissan Abu Dhabi, with attractive savings across some of the brand’s most popular sedans, SUVs, and performance models. Bachir Gemayel, Sales and Marketing Director at Al Masaood Automobiles, said: “The start of the year is often when customers look to make confident, forward-looking decisions. Through this campaign, we are offering strong value across ......read full article

Etihad Airways Celebrates 20 Years of Connecting Abu Dhabi and Johannesburg

Etihad Airways Celebrates 20 Years of Connecting Abu Dhabi and Johannesburg

Milestone underscores Etihad’s expanding footprint across Africa Abu Dhabi, UAE: Etihad Airways is marking a major milestone in Africa this December as the airline celebrates 20 years of flights connecting Abu Dhabi with Johannesburg. The city is one of its longest-standing gateways in Africa and a strategically important market within the airline’s rapidly growing global network. Since launching the route in 2005, Etihad has carried almost two million passengers between the UAE and South Africa, helping strengthen cultural, business, and tourism links between the two nations. In 2025 alone, Etihad carried more than 100,000 guests on the route, reflecting sustained demand and the market’s continued importance to the airline. Today, ......read full article

Big Smiles, Bright Nights: Final Week of Family Fun at DSF as Schools Return

Big Smiles, Bright Nights: Final Week of Family Fun at DSF as Schools Return

Dubai, UAE – 7 January 2026: This winter, the Dubai Shopping Festival (DSF) had cemented its reputation as a truly family-friendly festival, rolling out a citywide programme of experiences designed to entertain, engage and inspire all ages. From toddlers and teens to parents and grandparents, DSF’s 31st edition has offered families dozens of ways to spend time together — blending live shows, interactive entertainment, outdoor adventure, and large-scale spectacles across Dubai. As DSF enters its final week, families are encouraged to make the most of the festival’s citywide programme of family-friendly experiences. With schools now back in session, there is a last opportunity to enjoy the activities of DSF before the season closes on 11 January ......read full article

Line Investments & Property Crowns 1KG Gold Winner as Shopathon Successfully Concludes

Line Investments & Property Crowns 1KG Gold Winner as Shopathon Successfully Concludes

One fortunate winner claimed the 1 kg gold bar to mark a life-changing end to the campaign. Hundreds of shoppers secured iPhone 17's, LAKA gift cards, and international travel packages. Holiday decor and events turned 12 regional malls into vibrant seasonal destinations. Abu Dhabi, January 6, 2026: Line Investments & Property SP LLC successfully concluded its flagship retail campaign, Shopathon 2025, with a grand finale celebration held at the Grand Arena on 03 January 2026. The much-anticipated highlight of the event was the announcement and felicitation of the 1 KG Gold Bar grand prize, awarded to the lucky winner, Mr. Satish Kumar, marking a memorable close to a month-long celebration of shopping and community engagement.   The grand finale was ......read full article

Endocare Expands into Saudi Arabia Through Strategic Partnership with Riyadh's The Clinics

Endocare Expands into Saudi Arabia Through Strategic Partnership with Riyadh's The Clinics

Dubai, United Arab Emirates – [December 2025] – Endocare, one of the UAE’s fastest-growing providers of obesity and metabolic healthcare, has announced a strategic partnership with The Clinics, a leading multispecialty medical group in Riyadh, marking Endocare’s planned entry into the Saudi Arabian market. The partnership was formalised through the signing of a Memorandum of Understanding (MoU) by Leyla Azizova, Founder and CEO of Endocare, and Dr Tariq Alshenaifi, Medical Director and Chairman of The Clinics, underscoring a shared commitment to advancing high-quality, specialised metabolic care in the Kingdom. Through this collaboration, Endocare will launch its obesity and metabolic care services in Riyadh in the coming ......read full article

Deyaar breaks ground on DWTN Residences A New Residential Landmark in Dubai

Deyaar breaks ground on DWTN Residences  A New Residential Landmark in Dubai

Dubai, UAE – 06 January 2026: In a significant move for Dubai's residential landscape, Deyaar Development PJSC (Deyaar), a leading real estate developer and service provider, has officially broken ground on DWTN Residences, a flagship project designed to redefine urban living. The ceremony, attended by key executives and members of the leadership team, marks the beginning of a new era in luxury housing. DWTN Residences will feature over 522 thoughtfully crafted units, offering a variety of living spaces that include one- to three-bedroom apartments, duplexes, penthouses, and a unique Royal Palace at the pinnacle of the tower.   With more than 75,000 square feet of amenities strategically integrated within the tower, Deyaar aims to transform the conventional ......read full article

BMW ALPINA: Launch of the new exclusive BMW Group brand

BMW ALPINA: Launch of the new exclusive BMW Group brand

Rights to Alpina brand transferred to BMW Group on 1 January 2026 The brand embraces history and future alike, as represented in its new wordmark Striking a balance between superior ride comfort and maximum performance Focus on individual customer requirements Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This is complemented by an exclusive portfolio of bespoke options and custom materials along with unmistakeable details. Tradition meets ......read full article

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