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Dubai, UAE — November 2025: CASIO Middle East & Africa proudly announces the launch of the MR-G B5000HT, a new addition to the prestigious G-SHOCK MR-G collection — the brand’s pinnacle line that unites traditional Japanese craftsmanship with cutting-edge innovation. This limited-edition masterpiece, inspired by the first G-SHOCK design, is released alongside the signature MRG-B5000, further enriching the MR-G lineup for ......read full article
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Mercato and Town Centre Jumeirah are set to celebrate the 54th UAE National Day with an uplifting line-up of cultural entertainment, family activities, and exceptional shopping offers, creating a memorable long weekend for residents, tourists, and the wider community.
Celebrate the 54th UAE National Day at Mercato, where culture, family fun, and national pride come together for an unforgettable long weekend. From 1–3 December, Mercato ......read full article
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The German fashion house BORIS BECKER has officially opened its latest store at Mercato Mall, Jumeirah, introducing a new destination for men who value timeless sophistication, modern comfort, and effortless style.
This new flagship location captures the brand's essence—a seamless blend of European craftsmanship and contemporary edge.
The space exudes minimalist luxury, where every detail, from the sleek architecture to the ......read full article
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An ode to innovation, sustainability, and timeless Italian creativity
Dubai – November 05, 2025: Kartell returns to Downtown Design Dubai 2025 with ‘The Shape of What’s Next’, an immersive presentation that reflects the brand’s vision of design projected into the future. From November 5 to 9, at the Dubai Design District, Kartell invites visitors to discover a new chapter of creativity, one where technology, ......read full article
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Dubai, UAE — October 28, 2025: CASIO Middle East & Africa proudly announces the regional launch of two new G-SHOCK models that redefine sophistication and toughness — the MTG-B4000 Carbon-Hybrid and the GBM-2100A G-STEEL Series. Both embody the brand’s continuous pursuit of innovation, durability, and bold design.
MTG-B4000 — The Carbon-Hybrid Masterpiece
A fusion of cutting-edge materials and refined ......read full article
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24–25 October | 3:30 PM – 7:00 PM
Get ready for a frightfully fun weekend as Town Centre Jumeirah transforms into a Halloween wonderland on 24–25 October, offering two days of free family entertainment filled with laughter, excitement, and spooky surprises for all ages!
Visitors are invited to dress in their favorite costumes and take part in a thrilling line-up of activities, ......read full article
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Dubai, UAE — October 21, 2025: CASIO Middle East & Africa is proud to introduce the G-SHOCK Women Pink Ribbon 2025 edition, a meaningful timepiece dedicated to raising awareness about breast cancer and reinforcing the importance of early detection, diagnosis, and treatment.
This special model, GMA-S145PK-4A, represents G-SHOCK’s ongoing commitment to the Pink Ribbon campaign and aligns with “Pink October” ......read full article
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11 October 2025; Jewels of the World officially opened its doors in Jeddah on 11 October, marking the final stop in its Saudi Arabian tour and the last show of the year. Following hugely successful showcases in Riyadh and Al Khobar in May – and an anticipated return to Riyadh just last week – the Jeddah exhibition is the fourth and final instalment in the celebrated series for 2025.
Exhibiting brands include Abdullah ......read full article
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8 October 2025; Following a hugely successful show in Riyadh, Jewels of the World is set to open in Jeddah. From 11-14 October 2025, prestigious international brands and independent designers will gather for a spectacular showcase of fine and high jewellery at Jeddah Hilton. Once again, the event promises a standout display of craftsmanship, precious gemstones and one-off masterpieces.
Exhibiting brands include Abdullah Sulaiman Al ......read full article
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Shopping at Mercato and Town Centre Jumeirah just got even more rewarding! The excitement around the PrivilegePLUS loyalty program continues to grow as members turn their everyday shopping into extraordinary experiences — with instant discounts, exclusive benefits, and a chance to win incredible prizes every month.
The Save & Win monthly draws have already crowned several lucky ......read full article
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3 October 2025; The highly anticipated Jewels of the World was inaugurated in Riyadh on Friday, 3rd October by HRH Mohammed bin Nahar bin Saud bin Abdulaziz Al Saud, during an exclusive reception attended by dignitaries, industry leaders and international guests.
Taking place at the Four Seasons Hotel, Saudi Arabia’s premier watch & jewellery show features a dazzling display of creations from over 100 brands from all over the ......read full article
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With its shape, clasp and screw motif, Cartier revolutionised jewellery for lovers by creating the LOVE bracelet in New York in 1969. A reflection of an era, it embraced a new freedom in love, sealed with a screwdriver. With the LOVE bracelet, falling in love became a radical adventure, an incentive to take up the challenges of love.
The cultural impact of this vision of love is carried on by LOVE Unlimited, the latest creation in the LOVE ......read full article
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With First Ever Mechanical Movement in a Casio Timepiece
DUBAI, September 29, 2025 — Casio Computer Co., Ltd. announced that the latest addition to the EDIFICE line of timepieces based on the brand concept of “Speed & Intelligence” is availale in the UAE The new EFK-100CD is a mechanical watch that, for the first time in the EDIFICE line, incorporates forged carbon — a material renowned for its strength and ......read full article
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Dubai, UAE — September 23, 2025: G-SHOCK, the brand that continues to set the standard in durable luxury timepieces, proudly unveils the MRG-B2000BG-3A, a striking new model in its flagship MR-G series. Designed and crafted in Japan, this premium analog watch blends cutting-edge technology with refined artistry, inspired by the deep green hue that iron takes on when heated to make traditional Japanese armor and helmets.
The ......read full article
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Dubai, UAE – September 15, 2025: CASIO Middle East and Africa has announced a refreshed regional strategy alongside major product innovations, underscoring the company’s ambition to deepen its relevance with younger consumers while expanding into new watchmaking segments.
At the centre of CASIO’s strategy is a drive to engage Gen Z through cultural partnerships and collaborations with global creative leaders. A key highlight ......read full article
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Missoni announces the opening of its new boutique inside the Kingdom Center in Riyadh, marking the brand's official debut in Saudi Arabia. This milestone represents a significant step in consolidating Missoni's presence in the region and continues the brand's retail expansion strategy in the Middle East.
Located on the ground floor of the iconic mall, the new store spans 144 sqm. From the outside, the boutique reflects ......read full article
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4 SEPTEMBER 2025
TAG Heuer marks its debut at Geneva Watch Days 2025 with a powerful and diverse showcase, reflecting the full depth of its creative and technical ambition. Across standout releases, the brand explores radically different watchmaking frontiers, united by one shared vision: pushing the limits of what is possible in design, engineering and storytelling. At the heart of this year's watch fair is the launch of the TAG Heuer ......read full article
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Dubai, United Arab Emirates, September 2, 2025 – We are pleased to announce that Mohammed Al-Ahbabi has been named the new ambassador for Emporio Armani Autumn/Winter 2025-26 men’s eyewear collection in the Middle East. Al-Ahbabi is known for expressing himself through painting, photography and filmmaking.
The new Emporio Armani Fall-Winter eyewear collection showcases modern square frames with innovative tri-layer temples. ......read full article
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Pomellato unveils Pentagoni, a groundbreaking High Jewelry collection that heralds a new era of creative audacity. Drawing inspiration from geometry, this collection reinterprets the pentagon shape through a contemporary lens, enriching each piece with white and brown diamonds. The dynamic composition of pentagon shapes creates a sense of movement, bringing each creation to life.
The collection’s powerful aesthetic represents a ......read full article
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Four Iconic Brand Models Serve as Design Motifs
Dubai, UAE – August 25, 2025: CASIO Computer Co., Ltd. is excited to announce the launch of a new project in collaboration with globally renowned creator NIGO®, centred around the shock-resistant watch brand G- SHOCK. The original characters designed by NIGO® will embody the enduring spirit of G- SHOCK since its inception and will be featured across various global content ......read full article
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From 20 to 31 August, young learners and their families can enjoy an action-packed lineup of interactive shows, creative workshops, and inspiring educational activities – all designed to spark curiosity and prepare kids for an amazing school year ahead.
Under the uplifting theme “Little People, Big Dreams,” Mercato Mall proves that school preparation can be both fun and inspiring. Kids will be amazed by fascinating science ......read full article
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Whether scaling summits or filming on location, Jimmy Chin relies on gear that performs under pressure. That's why he wears the Supermarine Full Ceramic Polar White, a limited edition dive watch crafted from full ceramic for strength and scratch resistance.
Limited to only 150 pieces.
Key Features
43mm full ceramic case
500m water resistance
Extremely scratch-resistant
Wave-textured white ......read full article
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Dubai – August 2025 – CASIO unveils the G‑SHOCK GBA‑950, the next evolution in its G‑Squad Move lineup, blending the ruggedness of true G‑SHOCK engineering with intelligent, fitness‑supporting functionality.
Redesigned for Active Urban Lifestyles
Built with a carbon fiber–reinforced resin case, the GBA‑950 delivers exceptional SHOCK resistance and water protection up to ......read full article
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In-line with the UAE’s declaration of 2025 as the Year of Community, Mercato Mall opened its heart and doors to a very special group of visitors.
People of Determination from the Senses Day Care Center for Special Needs were welcomed for a joyful day filled with laughter, entertainment, and unforgettable moments.
As part of the Dubai Summer Surprises festivities, the children were treated to one of the season’s most delightful ......read full article
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This Dubai Summer Surprises, Mercato Mall transforms into a vibrant hub of comedy, circus magic, and thrilling shopping rewards! Back by popular demand, the International Comedy Circus and Mantega Street Comedy Show are lighting up the mall with daily performances full of laughter, acrobatics, and jaw-dropping stunts – absolutely free for all visitors.
Families can catch high-energy circus acts, hilarious street comedy performers, and a ......read full article
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ARTDOM to Create a First-of-Its-Kind Design Exhibition in Riyadh, Showcasing Never-Before-Seen International Designers in the Middle East
• An Exclusive Gala Dinner Featuring Members of the Royal Family Will Mark the Opening of the Exhibition
Riyadh, 31 July 2025- Following its resounding success in Moscow and across Russia, ARTDOM, the international exhibition of collectible furniture, ......read full article
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The summer buzz is far from over at Mercato Shopping Mall, where the magic of Dubai Summer Surprises (DSS) is still in full swing! As part of the citywide celebrations, Mercato continues to offer visitors an unforgettable summer experience packed with daily entertainment, family fun, and amazing rewards—all under one Italian-style roof.
Back by popular demand, the electrifying African Circus is taking centre stage at Mercato, delighting ......read full article
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On the 56th anniversary of Apollo 11, OMEGA is remembering humankind's very first Moon landing, and the role that its Speedmaster watches played in that legendary mission.
Biel/Bienne, Switzerland – July 22, 2025
History was made at 02:56 UTC on July 21st, 1969, when the first human steps were taken on the lunar surface. Commander Neil Armstrong and Lunar Module Pilot Buzz Aldrin spent just 2 hours and 36 minutes outside ......read full article
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DRESSED IN SUMMER WHITES
Purpose-built for performance, the Tonda PF Sport Chronograph is powered by a high-frequency automatic movement, certified by the COSC (Contrôle Officiel Suisse des Chronomètres). Operating at 36,000 vibrations per hour, it ensures exceptional precision in short time measurements — leaving no room for error.
Where the Tonda PF Sport Chronograph Sandstone could be perceived as a pure technical instrument, it ......read full article
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New FROGMAN Diver’s Watch with ISO 200m Water Resistance
Dubai, July 14, 2025 — Casio Computer Co., Ltd. announced today the release of a new MR-G timepiece, adding to the flagship line of the G-SHOCK brand of shock-resistant watches. The design of the new MRG-BF1000RG, the latest timepiece in the FROGMAN line of divers’ watches, evokes the world’s largest frog — the goliath frog.
The FROGMAN shock-resistant ......read full article
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Shopping just got a whole lot more rewarding for residents and visitors in Dubai! Mercato and Town Centre Jumeirah continue to delight shoppers with the ever-popular PrivilegePLUS rewards program, turning everyday purchases into exclusive perks, discounts — and unforgettable prizes.
As part of our ongoing Save and Win campaign, we are thrilled to announce our latest lucky winners:
Ms. Lamiya Mukadam – May Winner
Mr. Jimmy ......read full article
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This summer, Mercato is turning up the heat in the coolest way possible, offering visitors a vibrant escape filled with thrilling entertainment, laughter, and rewarding shopping experiences.
Visitors to Mercato were wowed by the dazzling lineup of free daily circus shows, featuring the high-energy Roller Circus and the spellbinding Magic Mania Show. Families, children, and media guests alike were captivated by the ......read full article
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Dubai, UAE – July 02, 2025: This summer, G-SHOCK redefines everyday luxury with a collection that merges signature toughness with standout seasonal style. The GM-2110D and GM-S2110 series reflect this season’s shift toward clean design, bold finishes, and wear-anywhere versatility.
Full Metal Power: GM-2110D for Him
Crafted entirely from stainless steel, the GM-2110D features G-SHOCK’s iconic octagonal bezel in a ......read full article
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Get ready for a summer filled with excitement, entertainment, and unbeatable rewards as Dubai Summer Surprises (DSS) kicks off at Mercato and Town Centre Jumeirah from 27 June to 31 August.
This year’s DSS promises an action-packed season for the whole family — from exclusive shopping deals to daily entertainment and spectacular prizes.
Back by popular demand, Mercato’s iconic indoor slide returns — now better than ......read full article
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Dubai, UAE – June 10, 2024: This season, G-SHOCK introduces the GA-V01, a striking new timepiece designed for those who value standout design and everyday durability. With a bold LCD display, sculpted analog hands, and modern proportions, the GA-V01 brings a fresh expression of toughness to the summer style landscape.
A Modern Icon for Summer 2025
Crafted with a futuristic shape and clean interface, the GA-V01 is made to complement ......read full article
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Dubai, UAE – May 29, 2024: CASIO is excited to announce the launch of the G-SHOCK GA-2100BM Bright Metallics Collection, a trio of timepieces that seamlessly blend vibrant summer aesthetics with G-SHOCK's renowned toughness. This collection includes the GA-2100BM-7A2 (sky blue), GA-2100BM-7A5 (rose gold), and GA-2100BM-7A8 (silver), each designed to complement the dynamic lifestyles of modern wearers.
Each model features a ......read full article
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The Maison's latest High Jewellery collection, En Équilibre, made its debut in Stockholm with a precious gala evening at the Artipelag art gallery, on the glistening waters of the archipelago.
From the purity of the line to the strength of volumes, the balance of colours, and the space between full and empty: everything is in harmony in this new collection of unique pieces. It's all about precision, ......read full article
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Riyadh, Kingdom of Saudi Arabia; 25 May, 2025: Mandarin Oriental Al Faisaliah, Riyadh is launching the ultimate family stay with the second room at up to half price, children’s amenities, My Town Adventure Park access and more. Starting from 1 June guests are invited to check into a family filled weekend at the ultimate address in Riyadh.
Enjoy a family escape in Riyadh’s Al Faisaliah District, where history and elegance ......read full article
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Shopping has never been more exciting at Mercato and Town Centre Jumeirah! With PrivilegePLUS, our exclusive loyalty program, your everyday purchases turn into incredible rewards, instant savings, and the chance to win life-enhancing prizes.
We’re delighted to announce our latest Save & Win champions —Ms. Diamond Truong and Ms. Suhair Hmeid who each claimed prizes worth AED 15,000!
A big thank you to our prestigious ......read full article
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To celebrate the 50th anniversary of the Bvlgari Bvlgari watch collection with the flair befitting a legend, the Roman jeweler is shining a spotlight on the watch that started it all. A quintessential expression of Bvlgari’s aesthetic, the Bvlgari Bvlgari has become a timeless benchmark—now reimagined with exquisite new marble dials.
The magic of an icon lies in its ability to continually reinvent itself while standing the test ......read full article
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