April 21, 2026 : Tamatem, the leading mobile games publisher in the MENA region, today announced the full acquisition of Playable Factory, one of the world’s most advanced and widely deployed playable ads platforms, serving top gaming companies globally and generating more than 30 billion impressions.Founded in Istanbul in 2018, Playable Fact... ...
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Makkah, April 19, 2026, SPA -- Hira Cultural District in Makkah stands out as one of the most prominent cultural and tourism projects celebrating World Heritage Day, observed on April 18 each year. The project embodies an integrated vision for preserving the historical value of the site and presenting it in a contemporary cultural form.The district... ...
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Riyadh, April 15, 2026, SPA -- The Roads General Authority announced more than 1.5 million truck trips were recorded across the Kingdom of Saudi Arabia’s road network during the first quarter of 2026, reflecting the efficiency of the sector’s infrastructure and its role in supporting logistics movement, strengthening supply chains, and ... ...
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Arar, April 09, 2026, SPA -- Throughout history, camels have been essential to the economy of Northern Borders Region, serving as key means of transportation and trade along desert routes connecting northern Arabian Peninsula with Iraq, the Levant, and Egypt.Notable historical markets such as Linah and Al-Mashahda facilitated trade by providing hub... ...
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At a time when meaningful community experiences matter more than ever, Mercato Shopping Mall continues to set a powerful example of inclusivity, proudly reinforcing its position as Dubai’s only licensed autism-friendly mall. More than just a retail destination, Mercato is shaping a space where every visitor feels understood, supported, and tr... ...
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Makkah, April 13, 2026, SPA -- Clouds blanketed the skies over Makkah today, creating a striking scene and bringing mild weather. The conditions contributed to a noticeable drop in temperatures and added a pleasant atmosphere for residents and visitors. Various districts witnessed a gradual buildup of clouds, ranging from scattered formations to de... ...
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Washington, April 11, 2026, SPA -- A high-level international workshop on AI governance and international cooperation concluded in Washington. The event, organized by the Saudi Data and AI Authority (SDAIA) in collaboration with the World Bank Group, was held from April 6 to 10 and brought together international experts and representatives from var... ...
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Makkah, April 13, 2026, SPA -- The General Transport Center – one of the centers of the Royal Commission for Makkah City and Holy Sites – conducted, in coordination with more than 24 government and operational entities, a virtual simulation of the transport system in the Holy Sites as part of preparations for the Hajj season 1447 AH, ai... ...
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Kayaking has emerged as a premier attraction at Al-Hareed Festival in the Farasan Islands, offering visitors a unique blend of adventure and nature.The activity is centered at Mangrove Beach, a revitalized site known for its tranquil waterways and dense mangrove and tamarisk forests. These natural channels provide an ideal environment for explorati... ...
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Riyadh, April 10, 2026, SPA -- The Saudi Tourism Authority (STA) and Expo 2030 Riyadh signed a strategic Memorandum of Understanding (MoU) aimed at enhancing joint cooperation in promoting Saudi tourism and attracting visitors to Expo 2030 Riyadh.The MoU was signed by CEO and Member of the Board of the Saudi Tourism Authority Fahd Hamidaddin and CE... ...
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Jeddah, April 14, 2026, SPA -- The General Directorate of Border Guard team secured second and third places in the Ocean Kayak Championship held in Jeddah, organized by the Saudi Canoe and Kayak Federation.The team won four medals, including silver and bronze in the long-distance races, silver in the relay, and bronze in the short-distance races. ...
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Riyadh, April 9, 2026, SPA -- The Ministry of Interior and Red Sea Global signed a memorandum of understanding (MoU) today at the ministry’s headquarters in Riyadh.The MoU was signed by Undersecretary of the Ministry of Interior for Security Capabilities Abdullah Al-Kathiri and Chief Executive Officer of Red Sea Global John Pagano.The agreeme... ...
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Jeddah, April 10, 2026, SPA -- Jeddah Governorate will host the Round of 16 and final stages of the AFC Champions League Elite 2025–2026 season from April 13 to 25 at King Abdullah Sports City Stadium and Prince Abdullah Al-Faisal Sports City Stadium.The tournament will feature West Region Round of 16 matches in Jeddah on April 13 and 14 in a... ...
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Jeddah, April 10, 2026, SPA -- Jeddah Governorate will host the Round of 16 and final stages of the AFC Champions League Elite 2025–2026 season from April 13 to 25 at King Abdullah Sports City Stadium and Prince Abdullah Al-Faisal Sports City Stadium.The tournament will feature West Region Round of 16 matches in Jeddah on April 13 and 14 in a... ...
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Lifestyle Product Launches
Spotted on your feed and saved for later — Baneen’s radiant glam from our Ramadan Beauty Series is the glow everyone’s still talking about.
Streaming on TikTok and Instagram via @benefitmiddleeast, the series brought together some of the region’s most loved faces — each revealing their signature look using ......read full article
Two new cheek obsessions. Five shades each. Endless moods.
At Benefit Cosmetics, we believe blush is never just blush — it’s mood, movement, glow and personality in a single swipe. This season, we’re turning up the cheek with two irresistible new blush formulas designed to match every vibe: meet Juice Stick for juicy dewy ......read full article
Originally called The Face Place, Benefit was founded by Jean & Jane Ford, twin sisters from rural Indiana with a knack for breaking rules, a passion for people, and a love for all-things beauty. The brand was built as an alternative to the traditional, impersonal, unapproachable beauty brands of the time, in a quest to shake up the ......read full article
This Valentine's Day, love is in the little things—fluttery lashes, sculpted brows, sun-kissed cheeks, and gifts that feel as good to give as they do to receive. Whether you're shopping for your bestie, your Valentine, or treating yourself (because self-love always wins), Benefit Cosmetics has curated the ultimate ......read full article
Soft, flushed, glowing, and effortlessly romantic — Soft Girl Makeup has been making waves on social media since the beginning of the year, and all signs point to the trend continuing well into 2026. Defined by a delicate, feminine approach to beauty, this viral aesthetic celebrates radiant skin, blush-forward cheeks, luminous ......read full article
Fashion Product Launches
Four shows across three cities - Riyadh, Al Khobar, Jeddah - to be held in June and October
Fastest-growing jewellery show in the Middle East: a celebration of beauty, heritage and craftsmanship
6 May 2026; Jewels of the World is set to return to Saudi Arabia in June, strengthening its standing as one of the region’s premier ......read full article
Dubai, UAE – April 2024: G-SHOCK has announced the launch of the GA-2100CM Series, a new addition to the iconic 2100 line, featuring a bold camouflage concept designed to elevate everyday style.
The series reimagines the streamlined GA-2100 silhouette with an original G-SHOCK camouflage pattern, bringing a fresh and distinctive visual ......read full article
Empowering All Women to Move Forward with Confidence
Dubai, UAE – March 2026: CASIO Middle East and Africa has introduced the G-SHOCK GMA-P2126W in the UAE, expanding its analog-digital lineup with a timepiece that blends refined design with everyday durability, inspired by and celebrating women who navigate everyday life with ......read full article
Visitors to Mercato and Town Centre Jumeirah are in for an exciting retail experience as the PrivilegePLUS loyalty program returns this year with bigger rewards, exclusive discounts, and incredible chances to win throughout the year.
Designed to delight both residents and tourists, PrivilegePLUS transforms every shopping trip into a rewarding ......read full article
CASIO G-SHOCK unveils the GA-2100K series, a bold interpretation of the iconic GA-2100 design inspired by the atmosphere of music-driven nightlife and the vibrant pulse of late-night culture.
The series captures the shadowy thrill of nightclubs and music festivals, where laser lights cut through the rhythm of midnight sound. At the heart of the ......read full article
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Other Product Launches
Dubai, United Arab Emirates, February 25, 2026 – Former Australian cricket legend Brett Lee has officially made Dubai his new home, acquiring a premium waterfront residence in Breez by Danube, an exclusive development by Danube Properties.
Dubai continues to attract global icons and investors, drawn by its safety, tax-friendly environment, world-class infrastructure, and long-term economic stability. Brett Lee’s decision to relocate underscores the growing confidence that investors and homeowners have in the Emirate’s real estate market and its high quality of life.
Confirming his move, Brett Lee said: "Dubai is a city that offers incredible opportunities while maintaining a safe and vibrant lifestyle. For me and my family, it was important to choose a place ......read full article
New research initiative will use AI-driven bioinformatics and genomics to support early detection of biological threats at one of the world’s busiest international airports.
Dubai, UAE – February, 25, 2026 – A Birmingham-led research project will aim to detect biological threats before they spread, using AI-driven metagenomic surveillance at Dubai International Airport, one of the world’s busiest international travel hubs.
The research project has recently been awarded a Dubai Research, Development and Innovation (RDI) grant of AED 1.5 million and will combine genomics, artificial intelligence and biosecurity analytics to detect, characterise and predict emerging microbial and antimicrobial resistance threats that could otherwise spread and endanger public ......read full article
Abu Dhabi, 25 February 2026: Al Masaood Automobiles, the authorised distributor for Nissan in Abu Dhabi, Al Ain, and the Al Dhafra Region, has announced that the Nissan Patrol Platinum City is available for immediate purchase across its showrooms, offering customers a compelling ownership package designed for those seeking instant delivery of the much-awaited model.
The Nissan Patrol Platinum City is available with flexible financing options through various banks, with monthly installments starting from AED 4,777 based on a 20% down payment. The offer also includes a five-year unlimited mileage warranty and five-year roadside assistance. Terms and conditions apply, with financing subject to bank rates.
Powered by a V6 naturally aspirated engine, the model delivers smooth, ......read full article
Sharjah 25, February 25, 2026: His Highness Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Board of Directors of Invest Bank, witnessed on Monday evening the launch of the new corporate identity and the announcement of Invest Bank's financial results at the House of Wisdom.
In his speech at the ceremony, His Highness highlighted three milestones that showcase the bank’s transformation. The first is the return to profitability, achieved via immaculate operational execution, a clear vision, and calculated strategic choices. The bank achieved profitability after seven years of losses, with a net profit of AED 161 million, a net operating income of AED 435 million, an annual growth rate of 105%, and an increase in total assets to AED ......read full article
Designed around comfort, reliability and time gained
A calm option for commuters, business travellers and families
A passenger experience built for every-day and every-way of life
Abu Dhabi, UAE – 25 February 2026: Following the announcement of the UAE's national passenger rail network, Etihad Rail has revealed new details on what passengers can expect when services start operating later this year.
The passenger experience has been developed with a clear focus on how people live, work and travel across the UAE today, offering a modern, comfortable and reliable alternative to intercity driving, while supporting the country's wider mobility and sustainability goals.
Azza AlSuwaidi, Deputy CEO, Etihad Rail Mobility said: "This next phase of our passenger ......read full article
إل إيه لحلول الأعمال تسلّط الضوء على نمو الطلب على تأسيس الشركات في الدولة
دبي – الإمارات العربية المتحدة – فبراير 2026 : أكّدت شركة إل إيه لحلول الأعمال، الشركة الرائدة في مجال تأسيس الشركات وحلول الأعمال في دولة الإمارات العربية المتحدة، أن قطاع تأسيس الشركات يشهد نشاطاً متزايداً خلال الفترة الحالية، في ظل استمرار ثقة المستثمرين ببيئة الأعمال المحلية، وما توفّره الدولة من منظومة تشريعية وتنظيمية مرنة تدعم روّاد الأعمال والمستثمرين من مختلف الجنسيات. مع تسجيل نمو ملحوظ في حجم الطلب مقارنة بالفترة نفسها من العام 2025
وأوضحت الشركة أن الطلب على تأسيس الشركات لم يعد يقتصر على فئة أو جنسية محددة، بل يشهد تنوّعاً لافتاً يشمل مستثمرين من أسواق إقليمية ودولية، إلى جانب تنامي الاهتمام بعدد من القطاعات الحيوية، من بينها التجارة العامة، والخدمات، والتقنية، والاستشارات ......read full article
Dubai, UAE – 23 February, 2026 – Ducab, a leading UAE-based end-to-end energy solutions provider and manufacturer of high-quality cables and wires, has marked a significant milestone with the successful completion of the Middle East's first Extended Pre-qualification (EPQ) testing in collaboration with Brugg Cables, a leading suppliers of speciallized high-voltage accessories.
Ducab's EPQ and system type test for an Extra-High Voltage (EHV) 400kv cable system at 105°C emergency temperature is a regional first, underlining its technical excellence and reinforcing its competitiveness on the international stage.
Representing a major leap in technical collaboration, Ducab achieved the testing milestone in coordination with Brugg Cables, a leading ......read full article
Dubai, UAE - February 19, 2026 – Danube Properties has officially marked the groundbreaking ceremony of the Rizwan Askerali Sajan Masjid in Dubai Silicon Oasis, reinforcing its enduring commitment to spiritual development and community-building initiatives across the UAE. This Masjid is the fifth to be developed under Danube Group’s AED 50 million pledge to construct Masjids across the UAE - a commitment announced in the presence of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister, Minister of Defence, and Chairman of The Executive Council of Dubai.
The new Masjid will stand as a symbol of faith, unity, and responsible corporate citizenship in one of Dubai’s fastest-growing districts. The Masjid will be built ......read full article
Dubai, United Arab Emirates, 19 February 2026: Azizi Developments, a leading private developer in the UAE, has announced the launch of Azizi Jaddaf Beach Oasis, its latest residential development in the vibrant and strategically located Al Jaddaf district. The project introduces a distinctive, resort-inspired lifestyle to the heart of the city, blending waterfront-inspired serenity with exceptional urban connectivity, and offering residents seamless access to Dubai’s key business, leisure, and retail destinations.
Azizi Jaddaf Beach Oasis features modern freehold studios, spacious one-bedroom apartments, and sophisticated penthouses, all thoughtfully designed to offer open views, relaxed living, and refined comfort. Centered around a crystal-clear, beach-style pool, the ......read full article
Dubai, 18 Feb, 2026: Mercedes-Benz, as Premier Partner and Exclusive Automobile Partner of the Dubai Duty Free Tennis Championships 2026 under its long-term Premier Partnership with the Women’s Tennis Association (WTA), will be supported locally by Gargash Enterprises, the authorised general distributor of Mercedes-Benz in Dubai, Sharjah and the Northern Emirates.
As part of this global agreement between Mercedes-Benz and the Dubai Duty Free Tennis Championships, the Mercedes-Benz presence at the event reflects the Middle East’s role within a broader international platform for women’s tennis, connecting performance, innovation and leadership through premium experiences for players, fans and guests.
In support of ......read full article
Dubai, Feb 18, 2026: Dubai based investment banking advisory firm, Alpen Capital, released its first-ever GCC Real Estate Industry Report, outlining prospects for what has become one of the most appealing investment categories in the region over the past decade. Alpen Capital’s report points to continued steady growth, as both supply and demand factors mature supported by ambitious economic diversification agendas, sustained foreign investment, and supportive regulatory reforms across the region.
In addition to presenting a supply side outlook, the report evaluates the current market landscape and provides a comprehensive assessment of the GCC real estate industry covering the residential, commercial, hospitality, and retail segments. Furthermore, it features profiles of select ......read full article
Dubai, UAE, 18 February 2026: The Emirates Airline Festival of Literature has successfully concluded the third edition of its International Youth Programme, held from 21–25 January 2026, in collaboration with Wikimedians of the UAE User Group.
Designed as a flagship youth initiative within the Festival’s programmes, the programme brought together outstanding students and academics from leading international and UAE-based universities who share a passion for Arabic language, literature and cultural heritage. Now in its third year, the programme continues to grow in scale and impact, providing a dynamic platform for cultural exchange, academic enrichment and personal development.
The International Youth Programme is organised by the Emirates Airline ......read full article
Dubai, United Arab Emirates, 17 February 2026: flydubai, the Dubai-based carrier, has signed a Memorandum of Understanding (MoU) with Emirates Aviation University to collaborate on the launch of a Flight Dispatcher Cadet Programme, marking an important initiative in the airline’s long-term commitment to building in-house aviation capabilities and further developing its national workforce.
The MoU was signed by Nasser Binkherbash, Senior Vice President of Human Resources at flydubai, and Professor Ahmad Al Ali, Vice Chancellor of Emirates Aviation University. Hamad Obaidalla, Chief Commercial Officer at flydubai, and Mick Hills, Chief Operations Officer at flydubai, also attended the signing ceremony. The agreement marks the first step toward launching the programme in July 2026, ......read full article
Turkish Airlines, operating one of Europe's youngest fleets, has reached another significant milestone in its journey that began in 1933 with a modest fleet of five aircraft. Joining the fleet at the end of 2025, the 500th aircraft named ‘TK Family’ was unveiled during a special launch event today by the Turkish flag carrier.
The unveiling of the 500th aircraft, featuring a special livery designed with photographs of Turkish Airlines’ 100,000 employees and retirees, was held with wide and meaningful participation, reflecting the spirit of unity and solidarity. The event at Istanbul Airport was attended by executives from Turkish Airlines and its subsidiaries, former senior executives, employees and retirees, as well as prominent figures from the aviation ......read full article
DUBAI, UAE – Al Habtoor Motors, the exclusive distributor of Mitsubishi Motors in the UAE, recently hosted an immersive driving experience at the prestigious Dubai Autodrome, inviting leading media representatives and digital influencers to get behind the wheel of the All-New Mitsubishi Destinator.
Following its highly anticipated UAE debut on 28th January, the Mitsubishi Destinator has quickly established itself as a standout in the mid-size SUV segment. The event highlighted the vehicle’s refined engineering and versatility, positioning it as a value-driven mobility solution designed for the lifestyle needs of modern families and professionals in the region.
Set within the controlled environment of Dubai Autodrome, the event went beyond static displays, offering ......read full article
دبي، الإمارات العربية المتحدة – 16 فبراير 2026 – بمناسبة حلول شهر رمضان المبارك، أعلنت أورغانيك فودز آند كافيه عن تقديم قائمة إفطار موسمية أُعدّت بعناية لتوفر تجربة متكاملة تجمع بين المكونات العضوية عالية الجودة والأطباق الغنية بالنكهات، بما ينسجم مع أجواء الشهر الفضيل ويواكب تطلعات الضيوف الباحثين عن خيارات متوازنة وخفيفة.
وتتوفر قائمة الإفطار بسعر 74.90 درهماً إماراتياً للشخص الواحد في جميع فروع المقهى في دبي، بما في ذلك فرع شارع الشيخ زايد، وغرينز، وسيتي لاند مول، وجولدن مايل 9 في نخلة جميرا. وتقدم القائمة بديلاً عصرياً عن البوفيهات التقليدية، حيث جرى تصميمها لتواكب مراحل الشهر الثلاث، مع تنوع في الأطباق يجمع بين الوصفات الرمضانية المعروفة وأطباق المقهى المميزة، مع التركيز على الجودة والقيمة الغذائية.
العَشْر الأول
تبدأ وجبة الإفطار بحبات التمر الطرية مع كوب من ......read full article
10-day shopping promotion launched across 7 key-participating malls in Dubai
Ten winners to receive cash prizes during the campaign period
Dubai (February 16, 2026): Dubai is all set to elevate its Lunar New Year celebrations with the introduction of the 'Shop, Scan & Win' Lunar New Year Rewards Campaign. This exciting initiative presents shoppers with the opportunity to win a total of AED 50,000 in cash prizes. BUZ Management & Marketing Consulting LLC, serving as the official organising partner, has curated and organised this limited-time promotion as part of Dubai's festive retail calendar, aimed at enhancing seasonal shopping experiences across prominent malls.
Scheduled from 13 to 22 February 2026, ......read full article
Dubai, UAE, 13 February 2026: Emirates and Loong Air have signed an interline agreement, increasing Emirates’ footprint in China and offering the airline’s customers access to additional cities beyond its own gateways.
Starting immediately, Emirates customers will have access to 22 points across China operated by Loong Air via Hangzhou, Shenzhen and Hong Kong. The cities span several regions across East, Northeast, South, Central, and Southwest China.
The partnership offers customers the simplicity of booking multi-airline itineraries with a single fare, along with one seamless baggage policy and consistent fare conditions throughout their journey. Emirates' expanded reach in China will further enhance connectivity for leisure and business travellers alike, unlocking ......read full article
Returning to Dubai from February 26 to March 8, the world’s largest touring book fair is bringing millions of books for book lovers, including families and schools, across the UAE
Dubai, UAE – February 12, 2026: Big Bad Wolf Books, the world’s largest book sale phenomenon, is set to return to Dubai Studio City from Thursday, February 26, to Sunday, March 8, 2026, bringing millions of books at prices starting from just AED 2. Returning to the city during the holy month of Ramadan this year, the 2026 edition is anchored by the theme “Beyond the Noise”, placing renewed emphasis on reading as a tool for reflection, understanding, and informed thinking, while reinforcing Big Bad Wolf Books’ position as Dubai’s biggest and most inclusive book ......read full article
Dubai, UAE, 10 February 2026: Emirates Skywards has announced more ways to spend Miles with Skywards Everyday, offering members the option to convert their Skywards Miles directly into cashback, for purchases across the Skywards Everyday partner network in the UAE.
To launch this new feature on app and celebrating greater flexibility for members, Emirates Skywards members in the UAE will also benefit from a special launch offer, giving 50% off Miles converted into cashback until the 28 February 2026.
Skywards members using the Skywards Everyday app can earn and convert Miles at more than 500 partner brands across a wide range of categories, including dining, shopping, beauty and wellness, groceries and services with a host of well-known brands from Costa Coffee, Salt, Al Jaber ......read full article
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