SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Fashion, Lifestyle, Accessories and Home(Fashion)
Filter PR by
  
Tory Burch to Launch Roaming Pop-up in Saudi Arabia
 
Tory Burch to Launch Roaming Pop-up in Saudi Arabia

Installations in Riyadh and Jeddah include a unique digital experience


October 13, 2021 — Dubai, United Arab Emirates:  Tory Burch is bringing a touch of New York City to Saudi Arabia with a roaming pop-up featuring the Fall/Winter 2021 collection, inspired by the city Tory calls home and where she founded her brand. The first-ever Tory Burch popup in the kingdom launches at the Riyadh Park Mall on October 13 and will be open through Oct. 27. The installation then travels to the Red Sea Mall in Jeddah where it will be in place from November 3 through 17. A unique digital experience, including access to exclusive product and an engaging game, complements the experience.


The space is distinguished by immense rattan-and-white-oak apples that nod to the seasonal inspiration—New York City is affectionately known as the Big Apple—and serve as charming displays for a beautiful assortment of products across ready-to-wear, handbags, footwear and jewelry, including the iconic Lee Radziwill Double Bag, the new  Good Luck Trainer,  and the bestselling T Monogram collection with shoes and handbags in classic navy and, new this season, hazelnut. 


Customers are invited to shop the collection on iPads that are positioned throughout the space and to connect to the brand’s e-commerce site at toryburch.sa. A landing page dedicated to the popup welcomes visitors with rich storytelling, including a timeline of Tory Burch’s presence in the Middle East, and an engaging digital game, T Monogram Catch; players can customize the gaming experience by selecting their preferred handbag silhouette and colorway to catch colorful T Monogram medallions as they drift down the screen. Visitors may also choose to shop at the Tory Burch boutiques in the malls where the popup is being hosted.


The T Monogram is an exciting new addition to the Tory Burch collection. When Tory launched the brand, she created a logo that was a design element of its own. A classic serif T and its mirror image encased in a circle, inspired by the geometry of Moroccan architecture and interiors by David Hicks. Meticulously crafted in traditional jacquard and fine leather, in an unconventional yellow and classic navy. The collection speaks to the artisanal allure and timelessness of great style. 

 


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 117992 times
PR Category : Fashion
Posted on : Wednesday, October 13, 2021  11:51:00 AM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Kristina Fidelskaya — Spring / Summer 2022 Collection 'Peace...
Next Story : Presenting TARONGA - the new addition to the Rebel collectio...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Slay the sun-kissed girl makeup look: Your Ultimate Guide [35557-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [34073-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [33970-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [25442-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [24267-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [19874-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [19873-Views]
Ground Handling Priorities: Safety, Global Standards and Sustainability [18777-Views]
UAE Ministry of Finance Participated in 2024 IsDB Group Annual Meetings [17793-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [16222-Views]
Packed crowds flock to Friday's races at the AlUla Camel Cup 2024 [14867-Views]
Geopolitical stability, inclusive growth, energy security under spotlight in Riyadh at World Economi... [14527-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [14251-Views]
UAE Ministry of Finance Meets with Government Expenditure and Projects Efficiency Authority of Saudi... [14158-Views]
WEF Special Meeting concludes in Riyadh with world leaders calling for clear, irreversible path to p... [13867-Views]
Air Cargo Demand Continues Strong Growth into Q2 [13371-Views]
HMH Achieves Impressive Expansion in KSA, Adding Over 1,000 Rooms [13330-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [12940-Views]
Your Dream Wedding Awaits at The Hotel Galleria Jeddah, Curio Collection by Hilton this May [12918-Views]
Al Masaood Bergum Showcases Innovative Modular Solutions at Saudi Giga Projects 2024 & MENA Construc... [12870-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories