SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Film, Music & Entertainment(Entertainment)
Filter PR by
  
TikTok Drives Impact for Mondelez in Saudi Arabia
 

Riyadh, Saudi Arabia; 15 August 2023: TikTok has showcased its impact for brands with a Marketing Mix Modeling (MMM) analysis, conducted by Analytics Edge, demonstrating its sales effectiveness for confectionery conglomerate Mondelez’s Oreo brand in the Kingdom of Saudi Arabia. The Mondelez MMM highlights TikTok's ability to deliver a higher return on ad spend (ROAS), validates the powerful appeal of TikTok’s creator-centric content and community, and creates a new template for brands to adopt an effective marketing strategy that truly drives incremental sales. 

MMM is a measurement solution that uses historical data to analyze the sales effectiveness of marketing activities, in order to optimize tactics and delivery mediums. Following a trajectory of growth on TikTok in 2021, Mondelez utilized this measurement solution after adopting a “TikTok-First” approach in the first half of 2022, and TikTok launched the MMM analysis for Oreo, covering the first six months of that year, in partnership with Analytics Edge. 

The latest MMM analysis showed TikTok's major impact on Oreo's overall performance: 1.7 times better sales effectiveness and 1.9 times higher ROAS compared to other digital platforms. The MMM not only puts the spotlight on the secret recipe of the “TikTok-First” approach – More consistent presence on TikTok to drive stronger efficiencies – but also highlights how TikTok creates more targeted opportunities for brands to build moments of discovery, awareness, and buzz than any other platform.

“We are thrilled with the results of the MMM analysis we conducted for Mondelez, as it is a true testament to the power of TikTok and the platform's ability to drive incremental sales and strong ROAS,” said Vipul Jain, Head of Measurement, Middle East, Africa, Turkey and Eastern Europe - TikTok.  “We're always looking at how to best help brands make smarter advertising decisions on TikTok with a full set of measurement tools made to drive full-funnel business impact. TikTok has changed how people and brands around the world create and share content, and we're bringing that same energy to our approach to measurement solutions, too. Our measurement solutions are multi-layered and built to be customizable based on the measurement goals an advertiser has identified.' 

Mondelez is at the forefront of implementing data-driven informed budget allocation to continuously optimize their media dollar efficiencies, and partnering with TikTok was one step forward to achieving that.

'We partnered with Analytics Edge to evaluate the return on our media investments across platforms including TikTok, and they acquired MMM data at a precise level of granularity for our campaigns to enable us to develop actionable and insightful models. Moreover, we utilized MMM to assess the ROAS as well as the effectiveness of our Mondelez ads on TikTok from different lenses – such as campaign duration, ad formats, and impression thresholds – to determine precise execution strategies which ultimately have an optimum impact in driving sales,” said Krinio Christaras, Head of Consumer Experience MENAP,  Mondelez.

The Mondelez MMM also highlights the appeal of community commerce in amplifying brands and reinforces the value of a platform where the community is at the center of the shopping experience. Publicis Groupe/Spark Foundry supported the analysis and will also be driving media strategies and implementing insights into upcoming Mondelez Oreo campaigns.


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 49129 times
PR Category : Entertainment
Posted on : Tuesday, August 15, 2023  5:27:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : The First Two Episodes of “Star Wars: Ahsoka” Are Now Stream...
Next Story : W7Worldwide's Video Celebrates Saudi Arabian Youth's Role in...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [38876-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [31540-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [31176-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [28266-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [24429-Views]
Last-Minute Eid Shopping With Max Fashion's New Collection [24407-Views]
Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury [24114-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [23149-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [23015-Views]
Air Cargo Demand Continues Strong Growth into Q2 [21895-Views]
Catrice's drops new summer favorites: Slim Eye Shadow Palettes and Kohl Kajal! [21252-Views]
IATA SAF Registry [20590-Views]
Get Ready to have your Summer glow-up with essence Cosmetics' summer collection 2024 [19672-Views]
Cathay Pacific to launch direct flights connecting Hong Kong and Riyadh [17916-Views]
Amouage presents Rare Is The Rose, a poetic and cinematic tribute to the Omani Rock Rose [17759-Views]
Cigna Healthcare Names Leah Cotterill Middle East and Africa CEO, outside KSA [16944-Views]
Sudan is Facing an Unprecedented Hunger Catastrophe, Say UN Agency Chiefs [16278-Views]
Dubai Civil Aviation Authority participated in Future Aviation Forum in Riyadh [15935-Views]
Porsche Becomes Third Major Manufacturer To Commit To Formula E's Gen4 Era Until At Least 2030 [15914-Views]
Celebrate Weekends With Shang Palace's Exquisite Weekend Brunch [15203-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories