Brooklyn Beckham announced as global ambassador for smartphone brand honor

• New film from honor goes behind the camera with Brooklyn Beckham and celebrates his individuality and creativity
• The aspiring photographer is seen using honor 8’s dual lens camera to capture images around London

Dubai, UAE, October 12, 2016:   honor recently launched its new flagship smartphone at an exclusive launch event at the California Academy of Sciences in San Francisco. As part of the event, honor also released a short documentary-style film starring Brooklyn Beckham. The photography student lets fans into his world as he captured footage around London with the brand’s latest innovative smartphone, honor 8.

The film, shot by award-winning director Simon Cahn, explores individuality, creativity and finding a unique path. It sees Brooklyn showcase his passions - from photography to skateboarding - and how honor 8 helps him create and share with the world. He is seen on set at a shoot, having fun with friends and playing football as he explains what drives him as a young artist finding his own way.

Built by millennials for millennials, honor 8 boasts a series of cutting edge technologies that offer the ultimate combination of style and performance. In the film, 17-year-old Brooklyn captures images and video on the phone’s dual lens camera throughout the sights in London. Featuring a 12MP dual-lens camera, with both a color and monochromatic sensors, honor 8 captures sharper and more vivid images - perfect for an aspiring photographer perfecting his craft. 

honor 8 features a premium 2.5D diamond-cut glass finish, with a seamless body design and a longer lasting battery with fast charging function. Plus, the front-facing camera also offers a ‘perfect selfie’ mode for great quality images every time. honor’s signature smart key is located on the back of the phone for ultimate control, meaning users can capture their lives quickly and on the go.

In the film, Brooklyn said: “I started carrying a camera with me every day, taking photos, but if I want to do something quickly then I just take out my phone and snap it. Whenever I’m on set having the best time of my life, I love it. It’s what I want to do.” 

Speaking about the partnership with honor, Brooklyn said: “honor stands for what I believe in. Being brave, creative and real. I loved working on the film and showing what I’m passionate about. I look for inspiration everywhere and the Honor 8 camera is perfect for capturing moments, wherever I am. The dual lens is pretty unique for a smartphone and give photos a professional look and feel.”

George Zhao, president of honor, said: “We designed the Honor 8 for the creatives, for the brave. As an aspiring photographer finding his own way, Brooklyn is the perfect representation of that spirit. That’s why we engineered our best-ever 12 megapixel camera with dual lens and developed a battery that charges quicker and lasts longer - to enable a young generation to create inspiring things and share them with the world.”

For exclusive behind the scenes footage, follow honor on social: @honorglobal #honor8

Availability: 
The device is available on www.honorarabia.com at AED 1599.