Ultra-high-end Public Investment Fund (PIF) hotel and residential project, AMAALA, is set to become an exclusive, sustainable destination for well-heeled adventurers through transformational wellness, arts and the purity of the Red Sea. RIYADH - 9 DECEMBER 2019: AMAALA, a visionary giga-project by the Public Investment Fund (PIF) underway in northwest Saudi Arabia, has been incorporated as a standalone company. A jewel in the crown for the Middle East Riviera alongside a hidden, untouched and thriving stretch of the Red Sea coastline, AMAALA will set new standards in sustainable development while placing the Kingdom on the global hospitality map, offering a vibrant and progressive destination for wellness, the arts, recreation and celebration of the region’s rich cultural heritage. Located within the Prince Mohammed bin Salman Natural Reserve, the 3,800-square kilometre (1,460-square mile) giga-project will form the heart of the Riviera of the Middle East. AMAALA will blend wellness with creative and social offerings to take guests on journey of holistic self-transformation. The development is slated to include the world’s top hotel brands and more than 800 residential villas, apartments and estate homes, alongside 200 high-end fashion and retail establishments, a contemporary arts museum and wide variety of galleries, ateliers and artisan workshops, as well as signature dining and world-class marinas and sporting venues.
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