, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
Technology, Computers & IT(Technology)
Filter PR by
Snapchat and OptimizeApp Forge Strategic Partnership to Empower SMEs in the MENA Region

Riyadh, Kingdom of Saudi Arabia – 10 March 2024: OptimizeApp, Kuwait-based advertising technology startup that enables SMEs to create, launch and optimize campaigns on social media channels has joined forces with Snapchat in a strategic partnership to better serve the evolving needs of SMEs in the MENA region.

The partnership comes as a response to the success OptimizeApp continues to drive, positioning itself as the preferred platform for making advertising simpler and more effective for SMEs in the region. Serving over 8,000 e-commerce stores, restaurants and cafes alongside service providers in MENA, OptimizeApp will use its technology platform to help advertisers find success on Snapchat whether they are running their first campaign or as a returning advertiser.

“We’re excited to partner with Snapchat in our mission to empower thousands of SMEs across the MENA region. OptimizeApp's platform offers a comprehensive and fully localized solution from an interface, payment and account management perspective - addressing the needs  of SMEs looking to launch and manage effective digital ad campaigns. Through our partnership with Snapchat, we're committed to providing tailored solutions and support for SMEs looking to take their businesses to the next stage,” said Founder and CEO of OptimizeApp, Bader Alkazemi.

Hussein Freijeh, Vice President of Snap Inc. in the Middle East and North Africa, added, 'It gives us great pleasure to join forces with our partners at OptimizeApp to support and empower SMEs across the region. Snapchatters in the GCC open the platform over 45 times a day making it the most frequently used app throughout the day, and through partnerships like these, we believe we will significantly help SMEs reach a wider audience on the platform as well as drive real results.”

Snapchat will extend operational and technical support to OptimizeApp to ensure seamless integration and optimization of the platform’s advertising solutions for SME clients across the region. Snapchat will also collaborate with OptimizeApp on marketing programs and events to meet the needs of this cohort of customers.

OptimizeApp will empower SME advertisers by providing comprehensive education and guidance throughout their digital advertising journey. Through Snapchat’s suite of solutions, OptimizeApp will offer expertise in creative development, campaign management, and reporting, enabling SMEs to maximize the value of their digital media budgets.

This strategic partnership underscores Snapchat and OptimizeApp's shared vision of democratizing digital advertising and empowering SMEs with the tools and knowledge needed to thrive in today's dynamic digital landscape.

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 90445 times
PR Category : Technology
Posted on : Sunday, March 10, 2024  3:45:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : TCL Unveils World's Largest QD-Mini LED TV in Dubai
Next Story : Zoom expands commitment to the Kingdom of Saudi Arabia furth...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
POCO Sets New Standard with Global Launch of F-Series in Dubai [33081-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [29982-Views]
Ajmal Perfumes Unveils Eau D'Oud- A New Standard of Elegance and Luxury [26642-Views]
Last-Minute Eid Shopping With Max Fashion's New Collection [26173-Views]
Hunger Hotspots Report: Famine Looms In Gaza While Risk Of Starvation Persists In Sudan, Haiti, Mali... [25837-Views]
Urgent Call To Action To Address Historic El Niño Drought In Southern Africa [24204-Views]
Catrice's drops new summer favorites: Slim Eye Shadow Palettes and Kohl Kajal! [23956-Views]
Air Cargo Demand Continues Strong Growth into Q2 [23114-Views]
Get Ready to have your Summer glow-up with essence Cosmetics' summer collection 2024 [22217-Views]
IATA SAF Registry [21844-Views]
Amouage presents Rare Is The Rose, a poetic and cinematic tribute to the Omani Rock Rose [19938-Views]
Cigna Healthcare Names Leah Cotterill Middle East and Africa CEO, outside KSA [18915-Views]
Cathay Pacific to launch direct flights connecting Hong Kong and Riyadh [18834-Views]
Sudan is Facing an Unprecedented Hunger Catastrophe, Say UN Agency Chiefs [17795-Views]
Dubai Civil Aviation Authority participated in Future Aviation Forum in Riyadh [16905-Views]
Porsche Becomes Third Major Manufacturer To Commit To Formula E's Gen4 Era Until At Least 2030 [16637-Views]
Celebrate Weekends With Shang Palace's Exquisite Weekend Brunch [16096-Views]
World Championship Shock In Jeddah: Great Dane Krause Stuns Defending Champion & Arab Stars Share Sp... [14835-Views]
WFP Response to new IPC Food Security Assessment on Gaza [14657-Views]
Partnership Agreement Signed between Kanoo Machinery UAE & KSA and Combilift to Revolutionize Materi... [14312-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories