The hotel transforms its iconic property into a platform for Jeddah's finest artists, musicians, and designers, offering guests an authentic taste of the Kingdom's rich heritage.
Jeddah, KSA, August 2025 - Rosewood Jeddah, an icon of opulence and elegance on the Corniche, showcases its commitment to its founding ethos 'A Sense of Place' by actively seeking collaborations with the Kingdom's creative community. This initiative, a formal call to action for local artists, musicians, designers, and artisans, is a testament to the hotel's dedication to weaving authentic Saudi heritage into the very fabric of its guest experience. Rosewood Jeddah is set to become a living, breathing showcase for the rich and dynamic culture of Jeddah and the wider Kingdom.
With the Kingdom emerging as the fastest-growing G20 country for tourism, boasting a 73% increase in international tourist arrivals in the first seven months of 2024 compared to 2019, the demand for authentic, immersive cultural experiences has never been higher. Visitors are in pursuit of meaningful connections that allow them to understand the soul of the destination, not simply luxury accommodation. Modern travellers are increasingly prioritising unique, localised experiences, with a significant percentage of luxury guests now reporting that access to local arts and culture is a key factor in their hotel selection.
At the heart of this initiative is Soleil Rooftop, the hotel's rooftop lounge. More than just a dining and leisure space with breathtaking views of the Red Sea, Soleil Rooftop has been transformed into a rotating gallery and performance stage, a centre for creative expression. This space has already provided a platform for emerging and established Saudi talents to showcase their work to a diverse, global audience of high-net-worth individuals and cultural connoisseurs. The hotel's management continues to welcome proposals for a broad range of creative activities across Soleil Rooftop as well as the wider hotel. This commitment extends beyond one-off activations. Rosewood Jeddah has been building a long-term framework for collaboration, embedding local artistic expression into its operational DNA. This has included live musical performances that celebrate Saudi rhythms and melodies, and curated culinary pop-ups that highlight traditional flavours in a contemporary setting, such as the Ramadan collaboration with Saudi Chef Hakeem Bagabas and his concept Yaza, which brought a fresh perspective to fusion cuisine.
In an era where hotels are increasingly viewed as cultural institutions, Rosewood Jeddah's invitation to local talent stems from the hotel's commitment to highlighting Saudi heritage. Interested parties are encouraged to reach out to the hotel to explore how their creative vision can be brought to life within this iconic setting.
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