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New campaign reinforces company's commitment to launch insurance products in line with customer needs AXA Insurance - one of the leading non-life international insurers in the region which operates as AXA Cooperative in the Kingdom of Saudi Arabia, today launched a new motor insurance campaign in the country. The motor insurance campaign is a major step forward for AXA Cooperative, and comes close on the heels of the company's new Brand Campaign in the Kingdom which was a great success both on social media and on traditional media. The new communication campaign, which runs for a month, highlights the unique benefits of the customized motor insurance solutions, coming from a world-class brand such as AXA. AXA motor insurance products offer unmatched value-for-money, have been designed to cater to the customers' needs in the Kingdom, and come with additional attributes associated with AXA such as international service standards, a digital presence plus unique brand and product features. The campaign follows a recent global study on the car insurance market, which reinforced the fact that people want to sign up for a motor insurance from a well-known and trustworthy international company, which offers reliable service levels at a reasonable premium. AXA's motor insurance solutions offer the customers the choice to select the vehicle insurance covers and options they need at affordable prices. Targeting vehicles across all price segments in an affordable price bracket, the campaign aims to develop further the company's Motor Insurance options for customers - one of its leading lines of business. “AXA Cooperative is happy to launch the motor insurance campaign in this growing KSA market. The sector is under severe price pressure, with a risk of commoditization. Premium brands such as AXA have a great opportunity in this market to differentiate and offer great value for money motor insurance. AXA Cooperative has worked and delivered a comprehensive motor insurance offer based on three key choices of protection for customers backed by our professional & trustworthy service,” said Gary Lewin, AXA Cooperative CEO. He added: “Our research clearly highlights the fact that our customers want something that the industry does not provide. Hence, our motor insurance campaign brings to life our ‘Redefining Cooperative Insurance' positioning, which brings international standards to support customers' needs and aspirations. Whether the customer needs a basic or a comprehensive car insurance policy, AXA Cooperative has a new range of affordable options. Customers can pick and choose other added benefits as per their requirements.” The campaign will roll out through television and radio advertisements, print, outdoor and online - both banners and click to call spots on leading portals.
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