, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
Technology, Computers & IT(Technology)
Filter PR by
TikTok Hosts 'Insights on Wheels' Event to Discuss Innovative Marketing for KSA's Food Services Sector
TikTok Hosts 'Insights on Wheels' Event to Discuss Innovative Marketing for KSA's Food Services Sector

Riyadh, Kingdom of Saudi Arabia – 02 June 2024:  TikTok recently hosted over 100 leaders from the food services industry in Riyadh, Kingdom of Saudi Arabia at an exclusive 'Insights on Wheels' event on May 28th, 2024. Industry decision-makers were invited to explore the cravings journey on TikTok, highlighting how cutting-edge digital strategies can convert cravings into orders through the platform's content, context and communities.

The transformational session, which took place at the Almashtal Creative Incubator in Riyadh, was designed to strengthen ecosystem support for the food services industry in the Kingdom by providing brands with innovative marketing strategies and compelling content ideas. The initiative is part of TikTok's commitment to cultivate a dynamic business environment in the region by equipping brands with the tools necessary for creating impactful campaigns that enhance visibility, build meaningful connections with their audiences and drive conversions, ensuring their sustained success in a competitive market.

With 71% of users in Saudi Arabia engaging with fast food content on TikTok, industry representatives gained valuable insights on how to leverage the platform's 'Anatomy of Appetite' concept. This strategy hinges on three key cues: immersive content that captivates, an uplifting context that enhances their cravings, and influential community endorsements that drive consumer preferences and shape the food culture.

The themed event featured a static food truck where guests could order 'Slices of Insights,' 'Data Nuggets,' 'Scoops of Solutions,' 'Creative Juices,' and 'Freshly Baked Trends,' materials designed to provide tailored marketing insights and strategies. These offerings were served up in takeaway bags filled with specific information related to the chosen themes, followed by a comprehensive presentation about utilizing TikTok to foster brand love and ensure effective consumer engagements at scale.

Aref Yehia, Head of Business Partnerships for Retail & E-Commerce, Global Business Solutions, MENA – TikTok, said: 'The swift transformation of Saudi Arabia's food services sector demands dynamic solutions for brands to create compelling experiences that deeply resonate with consumers. Our research has revealed that 80% of GCC users have visited a restaurant after interacting with content or ads on TikTok. This suggests that consumers are increasingly drawn to engaging content that is not only immersive and enjoyable but also framed in a positive context and endorsed by trusted community voices on our platform. This interactive event is part of our ongoing effort to empower business leaders with actionable insights, enabling them to effectively harness every tool on our platform to convert these engagement cues into tangible outcomes.'

Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 40754 times
PR Category : Technology
Posted on : Sunday, June 2, 2024  1:54:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of
Previous Story : Dubai Civil Aviation Authority participated in Future Aviati...
Next Story : Fortinet report: New vulnerabilities show noticeable increas...
Email this article Print this article

Share this article with your friends and followers
Back to Section Home

Related Stories

Most Viewed Press Release posted in the last 7 days
Slay the sun-kissed girl makeup look: Your Ultimate Guide [33009-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [32256-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [31959-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [23982-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [22760-Views]
Catrice Unveils the Spring/Summer 2024 Collection: Introducing Shine Bomb Lip Lacquer! [21012-Views]
POCO Sets New Standard with Global Launch of F-Series in Dubai [17726-Views]
Ground Handling Priorities: Safety, Global Standards and Sustainability [17536-Views]
Unleash Your Inner Royalty with "Call me Queen" Dramatic False Lash Effect Mascara by esse... [17308-Views]
UAE Ministry of Finance Participated in 2024 IsDB Group Annual Meetings [16594-Views]
Packed crowds flock to Friday's races at the AlUla Camel Cup 2024 [14189-Views]
Geopolitical stability, inclusive growth, energy security under spotlight in Riyadh at World Economi... [13804-Views]
Panasonic Announces FY24 Business Strategy For Sustained Growth in Middle East and Africa [13784-Views]
Mitch Evans Looks For Another Italian Triumph As Formula E Descends On Rimini Debut - Where To Watch... [13141-Views]
WEF Special Meeting concludes in Riyadh with world leaders calling for clear, irreversible path to p... [12810-Views]
How will billions of muslims preform Hajj in the future? [12788-Views]
UAE Ministry of Finance Meets with Government Expenditure and Projects Efficiency Authority of Saudi... [12782-Views]
Oliver rowland wins misano e-prix opener after antonio felix da costa disqualification [12692-Views]
Formula E and FIA to unveil new gen3 evo race car at upcoming monaco E-prix [12591-Views]
WFP News Video: WFP Warns Unprecedented Drought and Floods Causing Surge in Climate Related Hunger [12443-Views]
RSS Facebook Twitter LinkedDin on Instagram
Top Sections
Top Stories