Missoni announces the opening of its new boutique inside the Kingdom Center in Riyadh, marking the brand's official debut in Saudi Arabia. This milestone represents a significant step in consolidating Missoni's presence in the region and continues the brand's retail expansion strategy in the Middle East. Located on the ground floor of the iconic mall, the new store spans 144 sqm. From the outside, the boutique reflects Missoni's visual identity: the façade features vertical metallic structures, soft color gradients, and light cuts that reinterpret the brand's signature zigzag motif in architectural form. Inside, the walls alternate between large-scale zig zag metallic panels and Missoni Home wallpaper with micro zig zag patterns. This interplay of textures and volumes creates a three-dimensional perception of the space, with the distinctive motif serving as a consistent visual thread. The interior design features a neutral and refined palette, intended to enhance the colors and materials of the collections. The boutique houses Missoni's womenswear and menswear ready-to-wear collections, accessories, beachwear, home décor, and the kids' line.
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