SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Mall, Retail & Hospitality(Real Estate & Retail)
Filter PR by
  
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections
 
IKEA announces latest INDUSTRIELL and HJÄRTELIG Collections

Dubai, UAE, April 11, 2018:  Many people know that their mental and emotional wellbeing is as important as – and can actually affect – good physical health. In our busy, modern lives we can often feel removed from nature and even ourselves.

So HJÄRTELIG collection invites us to press the “pause” button, if only for a little while, on a daily life that’s often hectic, complicated and online.
Whether to practice some yoga, to tend to a plant or simply to relax amongst beautiful, natural materials, HJÄRTELIG collection is about the moments to re-focus and to revitalise ourselves.

Designed with a delicate touch, these home furnishing products have a light and peaceful feeling, yet are useful and durable for everyday life at home. 

THE DESIGNERS 

“With the HJÄRTELIG collection, we want to reach all your senses. Namaste.” – Maja Ganszyniec, Designer

The designers of HJÄRTELIG collection are Andreas Fredriksson and Maja Ganszyniec.

WARM, NATURAL AND BEAUTIFUL       

From a multifunctional bed for stretching out, to yoga kit for comfortable workouts, to scented candles for a calming ambience... HJÄRTELIG collection is a range of furniture, home furnishing accessories and yoga kit that’s designed to create a pleasant atmosphere for rest, relaxation and gentle exercise. 
Special attention was given to the use of beautiful, natural materials that appeal to the senses and help us to feel grounded.

Cotton from more sustainable sources, rattan, linen, cork and solid pine all lend their unique qualities to different items. The calming appearance, the reassuring textures and even the natural scent – all these make HJÄRTELIG collection an everyday pleasure to use.
 
The materials in HJÄRTELIG collection are important for their sensual qualities, which make them ideal for everyday use. They also make a statement about the common desire to live in closer connection to the natural world.
 
The IKEA approach is to lead the way towards more sustainable materials and processes. Today, around 98% of the material in IKEA products and packaging is renewable, recycled or recyclable. And the aim is to do even more, although various rules and regulations mean that the magic figure of 100% remains just out of reach.
 
For example, since September 2015 all IKEA cotton is either recycled or grown in a more resource-efficient way that also benefits the people who grow it. And, by 2020, all wood will be recycled or certified by the Forest Stewardship Council (FSC).
 
Other natural materials in the collection such as cork, linen, rattan and seagrass are durable for day-to-day use. And they also have long-term benefits for the wider world, as resources that are more sustainable to harvest and process.

Better Cotton has been used in all IKEA products since Sep 1 2015. This means that the cotton is either recycled or grown with less water, chemical fertiliser & pesticide while increasing profit margins for farmers.

Cork is an impermeable buoyant material, the phellem layer of bark tissue that is harvested for commercial use primarily from Quercus suber (the Cork Oak). Trees having its bark harvested get significantly older than in its natural habitat.

Linen fibres are used for clothing is stronger than cotton but less elastic. It is also less water consuming when grown. Flax mills for spinning flaxen yarn were invented by John Kendrew and Thomas Porthouse of Darlington, England, in 1787.

Rattan is a renewable material made from climbing palms belonging to subfamily Calamoideae cultivated in Africa and Asia. It can be grown on host trees in secondary forests, fruit orchards, tree plantations or rubber estates where it is easy harvested. Both the skin and the core can be used for home furnishing.

Seagrass is collected from the surface after released from the bottom of the riverbed. Vietnam has a long tradition of turning the material into woven items.

Solid wood is durable, renewable and recyclable. IKEA is one of the founding members of Forest Stewardship Council (FSC). By 2020 IKEA will only use source wood from more sustainable sources (FSC certified and recycled wood).


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 102992 times
PR Category : Real Estate & Retail
Posted on : Wednesday, April 11, 2018  4:11:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Abu Dhabi Ship Building Company Launches Two 64-Meter Landin...
Next Story : His Excellency Faisal Alfadl, Secretary General of the King ...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Back to Section Home

Related Stories



 
 
Most Viewed Press Release posted in the last 7 days
Watches & Wonders 2024 Unico: Hublot's Manufacture Calibre [31683-Views]
Bremont introduces a new generation of its Supermarine diving watch series [26089-Views]
Al Haramain Group shares its business growth by hosting UAE's largest Iftar for 5,000 people as it e... [25671-Views]
Hysek reveals iconic timepieces at Watches & Wonders 2024 [25366-Views]
Slay the sun-kissed girl makeup look: Your Ultimate Guide [24531-Views]
Catrice Cosmetics Introduces the Clean Girl Makeup Look with New Essentials! [24457-Views]
flydubai adds two destinations in the Kingdom of Saudi Arabia [23713-Views]
Khabib's Official Training Gloves Will Be Sold at Tooba Charity Auction in Dubai [19237-Views]
Ogilvy Appoints Antonis Kocheilas Global Chief Transformation Officer [18211-Views]
Maximilian Guenther Secures Victory For Maserati Msg Racing In Debut Tokyo E-PRIX [15727-Views]
TAQA and JERA to develop Industrial Steam and Electricity Cogeneration Plant for Saudi Aramco Total ... [15486-Views]
Vibrant Eid Al Fitr Festivities Await at The Hotel Galleria Jeddah, Curio Collection by Hilton [14953-Views]
Saudi Exchange Marks a Milestone with its 400th Listed Security [14936-Views]
Tokyo E-prix Winner Max Gunther Eager to Challenge for Formula E Title [14510-Views]
Formula E to Use Latest Sustainable Tech to Power its Events Worldwide [14235-Views]
Green Corp acquires Emad Bakeries increasing investment in Saudi food processing [14161-Views]
Egis to Provide a Comprehensive Refurbishment and Maintenance Assessment for King Fahd Causeway Brid... [13981-Views]
ROSHN bolsters Cybersecurity with Commvault MoU [13753-Views]
Green Corp acquires Jeddah-based Emad Bakeries to boost its investments in Saudi food processing cap... [13295-Views]
Powering Progress: Saudi Electricity Expo to Energise Kingdom's 2030 Vision, Securing Power for Futu... [13145-Views]
 
RSS Facebook Twitter LinkedDin SaudiArabiaPR.com on Instagram
 
Top Sections
 
Top Stories