Riyadh, February 02, 2026, SPA -- The Royal Commission for AlUla (RCU), in its role as a strategic sponsor, is participating in the fifth edition of the Saudi Media Forum 2026, taking place in Riyadh from 2 to 4 February, under the patronage of the Custodian of the Two Holy Mosques, King Salman bin Abdulaziz Al Saud. This participation comes as part of the RCU's national role in highlighting AlUla as an integrated cultural, humanitarian, and developmental model, and in supporting the national media narrative in alignment with the objectives of Saudi Vision 2030. The Saudi Media Forum is regarded as a leading national platform for discussing the future of the media sector and showcasing rapid technological and professional transformations. It brings together a distinguished group of media professionals, decision-makers, and experts from within the Kingdom and abroad. Through this engagement, RCU seeks to strengthen AlUla’s presence across the local and international media landscape and to build strategic relationships with journalists, content creators, and partners, thereby supporting responsible content that reflects the Kingdom’s major national transformations in a credible and professional manner. RCU's participation reflects its mission to position AlUla as a national model that balances the preservation of civilizational heritage with human development and comprehensive, sustainable growth. This stems from its belief that people are at the heart of place and the driving force behind its transformation, while also focusing on building a contemporary narrative that connects the world with AlUla's human stories. In this context, RCU is presenting a distinctive interactive experience entitled “Echoes of Place”, aimed at conveying the essence of AlUla’s transformation through visual and experiential content that tells the stories of AlUla’s residents in their own voices, strengthening the emotional connection to the place and capturing its development journey in a powerful and authentic way.
RCU's program at the Forum also includes specialized sessions highlighting the essential role of professional media in showcasing heritage and historical sites, the importance of balancing technology with identity, and crafting high-quality storytelling through audio media in the age of digital transformation, while underscoring the ethics of professional media narrative. In addition, RCU is delivering a specialized workshop designed to enhance storytelling tools and creative content production, deepen content creators’ understanding of AlUla’s civilizational and environmental identity and cultural richness, and present its transformation through an inspiring visual and human lens. RCU reaffirmed its commitment to continuing its collaboration with various partners to strengthen further AlUla’s presence in regional and international media forums. RCU concluded its participation by emphasizing that AlUla remains a source of inspiration and offers future investment and sustainable development opportunities. Through this well-considered media presence, RCU aims to reinforce AlUla’s standing as a destination that combines profound heritage with ambitious vision, within a narrative consistent with the Kingdom’s national transformation journey towards new horizons of excellence and leadership.
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