WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the unveiling of the Fall ‘16 TommyXGigi collaborative collection, which can now be seen for the first time at tommy.com. The collection was co-designed by Tommy Hilfiger and supermodel Gigi Hadid, and will be available to purchase at tommy.com beginning September 1, 2016, plus at Tommy Hilfiger stores and select wholesale partners globally from September 10. The capsule features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance, which launched on July 15. The designs celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. Seafaring staples are reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernized with feminine chiffons, cozy cable-knits and sleek leathers. The look is effortless, youthful and cool - it’s Gigi’s new take on nautical with a playful, romantic edge. The TommyXGigi collection’s global premiere on the runway will take place on September 9 at New York Fashion Week. Tommy Hilfiger will host its first ever consumer-facing fashion show, “#TommyNow,” which will be open to the public and live-streamed on tommy.com. This innovative approach reflects Hilfiger’s wider commitment to the democratization of fashion, with designs available to purchase the moment they hit the runway. Tommy Hilfiger announced Gigi Hadid as its global brand ambassador in December 2015, reflecting its commitment to the expansion of its women’s business worldwide. The strategy communicates a fresh vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge. WHEN: The full collection can now be seen on tommy.com and will be available to purchase through the site beginning September 1, 2016. It will also be available at Tommy Hilfiger stores and select wholesale partners worldwide from September 10.
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