Ocean Spray launches Craisins® Dried Cranberries in the UAE

The healthy, indulgent and versatile snack

UAE, June 14 2015: Ocean Spray has officially introduced its popular dried cranberries - Craisins® Dried Cranberries in the UAE today. Craisins® Dried Cranberries are high in fiber and delightfully tasty, whilst being a healthy snack that’s fat-free and cholesterol-free. At the launch event, guests were treated to an array of dishes and delicacies prepared using Craisins® Dried Cranberries, showcasing the multi-dimensional flavor and ultimate versatility of the product.

Commenting on the launch in the region, Rob Newman - senior business development manager at EMEA, said, “Ocean Spray is glad to finally bring Craisins® Dried Cranberries to the region and offer its customers an alternative way to enjoy the great taste and health benefits of cranberries. For unmatched taste, color and versatility, no other dried fruit comes close to Craisins® Dried Cranberries and Ocean Spray believes that its product will appeal to the local palate very well.”

He further added, “Ocean Spray launched the Ocean Spray® Cranberry juices in the region last year and has received very positive response from consumers. Ocean Spray is confident that Craisins® Dried Cranberries will be a great new snacking option for locals and expats who always look for products that offer the right balance of great taste and nutrition.”

With the Holy month of Ramadan on the horizon, Craisins® Dried Cranberries make for a healthy addition to the regions popular rice and meat dishes, giving people a flavorful twist to their Iftaar meals. Craisins® Dried Cranberries, like cranberry juice cocktail, have the same cranberry elements that may also help maintain urinary tract health, which is an added advantage during the period of low water intake and fasting.

Hala Barghout, Dietitian, Health Promoter and founder of nutritalks.com said, “Cranberries have unique health benefits. The fruit contains more antioxidant polyphenols per serving than any other commonly eaten fruits such as apples, bananas or oranges. Dried cranberries are another way consumers can enjoy the tasty goodness of the cranberry and add variety to their diets.”

Craisins® Dried Cranberries are now available in three flavors Original, Pomegranate and Blueberry in supermarkets and stores across the UAE, KSA and Lebanon.