Saudi Arabia 2 February 2016: One&Only, the award-winning collection of ultra-luxury resorts, is delighted to announce a Middle East Roadshow starting next week hosted by a selection of Senior Executives from the brand. The roadshow will give One&Only Senior Executives the opportunity to meet with key agents, operators and trade partners in Jeddah, Riyadh, Kuwait, Abu Dhabi and Dubai.
Representatives from One&Only include Brett Armitage, Senior Vice President International Sales & Marketing, Yousif Mukhtar, Regional Director of Sales & Marketing for the GCC and Middle East, as well as the various Sales Managers from the resorts. The roadshow will commence in Jeddah on 7 February and finish in Dubai on 11 February with approximately 80 agent meetings in total during the five days.
“We are thrilled to connect personally with our Middle East partners at our roadshow this February,” commented Brett Armitage, Senior Vice President International Sales & Marketing, Kerzner International. “It’s a very exciting time for One&Only and we look forward to meeting with a wide selection of agents to share our news and updates, and specific initiatives tailored for this market.”
The Kingdom of Saudi Arabia in particular is a key market for One&Only, predominantly for the Dubai resorts; One&Only Royal Mirage and One&Only The Palm. According to recent industry reports*, Saudi tourists continue to play a vital role in boosting the Dubai tourism sector, with those from KSA driving the largest number of visits to Dubai in 2014 (1.5 million). Families from KSA will enjoy One&Only’s unsurpassed family experiences across their resorts, especially the luxury villa offering for extended family holidays which create the perfect indulgent setting for any age.
One&Only has also seen an extremely positive increase in visitors in the last year from the Middle East region to their various resorts worldwide. This is a result of the dedication to catering to individual guests’ preferences, in addition to adapting and tailoring each offering based on the latest regional travel trends. One&Only focuses on curating personalised, memorable experiences and the emerging trend of an increased demand for experiential travel in the region will be a key topic of discussion at the roadshow.
Representatives from One&Only will be showcasing specific plans and offerings tailored for this market, as well as all of the new highlights in 2016 to the regional agents on what will be an especially exciting year for the resorts. 2015 saw the announcement of new developments, resort enhancements, a new website and a new President and Chief Operating Officer, Philippe Zuber. One&Only resorts continue to be world leaders in exclusive ultra-luxury holidays; with exciting new fashion, retail and wellbeing initiatives and five new resorts set to open, the brand continues to innovate.
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