Max Factor is delighted to announce their collaboration with the renowned Kuwaiti makeup artist Hanan Al Najadah as their creative collaborator in the region with whom they created an exciting festive look that combines two trends: the reverse blue cat eyeliner and a dramatic golden smokey eye.
Hanan is a well-known and respected makeup artist based in Kuwait She collaborated with Max Factor to create a festive look specially tailored to intensify the beauty of women in the Middle East titled “Shine into the light”.
Hanan Al Najadah: “I am very excited to collaborated with Max Factor, it’s actually the first make-up brand I started using in my career. Hope you’ll love the look we created together as much as I do”
In order to be the most stunning you this festive season, Hanan Al Najadah and Max Factor have come up with a recipe that will make you shine wherever you go with Max Factor’s products and with the hero product being the Divine lashes mascara and their newly launched Divine lashes waterproof mascara.
To recreate the iconic blue eye look Hanan created for Max Factor, follow the below steps:
STEP 1: START BY APPLYING EYEFINITY CHESNUT AS A BASE
Max Factor’s Eyefinity All-Day Eyeshadow Chesnust shade #8 is a divine color applied on the eyelid that lasts all day. Not only can it be used as an eyeshadow but it can also be applied as an eyeliner for a more creative touch. The waterproof technology & silky transformative texture makes for a mess free application which is crease proof, smudge proof and smear proof.
The product is now available in 6 shades from romantic blushes to warm bronze hues to cover all looks.
Key benefits:
Multi-purpose, 2 in 1 eyeshadow and eyeliner
Waterproof liquid color, crease proof, smudge proof
Dermatologically tested
Long lasting
STEP 2: APPLY THE GOLD SHADE FROM MASTERPIECE EYESHADOW PALETTE AT THE CENTER OF YOUR EYELID WITH THE EYESHADOW BLENDER BRUSH
Max Factor’s Masterpiece Nude Palette Eyeshadow is an ultra-versatile and universally flattering eye contouring palette. Hanan Al Najadah use the palette #2 Golden nude palette to achieve a perfect golden smokey eye look. It features 5 perfectly paired shades so anyone can master the most glamorous nude eye look. The perfectly combined eyeshadows allow you to contour your eyes in endless combinations! It blends precisely due to the dual-tip applicator. It allows you to build to your hearts content, creating matte, shimmery or sparkly finishes.
The product is now available in 5 shades ranging from deep to pale tones to suit all types of all looks.
Key benefits:
Range of tones, from rich to pale to neutral
Silky-smooth formula gives more pigment
Buildable eyeshadows with matte, shimmery and sparkly finishes
Dual-tip applicator for smooth blending and precise definition
STEP 3: CREATE THE PERFECT WINGED EYELINER WITH COLOR XPERT LINER
Max Factor’s Masterpiece Color Expert liner in black creates an intense look! The blacker-than-black eyeliner creates an effortless eye looks that last all day. It’s a staple product to have in anyone’s day to day routine, whether for a simple day look or a glamourous night-out.
Key benefits:
Waterproof to give an intense finish
Soft tip precision applicator lets you create a dramatic, defined eye
STEP 4: TRACE YOUR WATERLINE AND LOWER LASH LINE WITH KHOL KAJAL AZURE AND EXTEND THE OUTER CORNER FOR A REVERSE CAT EYE EFFECT
Max Factor’s Masterpiece blue Kohl Kajal Eyeliner Azure, is made for a dramatic look! Hanan’s tip to achieve the perfect reverse cat eye effect is to extend the outer corner. As the region always carefully preserves its adored roots, kohl, one of the oldest makeup products in the Middle East, and the world, is of course part of the kit. The Kohl liner creates an effortlessly intense eye look that last all day. The buttery soft formula makes application smooth and is ideal for sensitive eyes.
The product is also available in 2 other shades: Black or Beige, for all looks.
STEP 5: ADD DRAMATIC VOLUME TO YOUR LASHES LAYER AFTER LAYER WITH THE DIVINE LASHES MASCARA AND THE NEW WP MASCARA
Max Factor’s Masterpiece Divine Lashes Mascara, the most important step to finalize the look. The mascara provides divinely soft volume, layer after layer with a creamy whipped formula and ultra-soft brush that creates clump free application. Enriched with lash-loving panthenol the rich formula is smudge-proof and flake free, every girls’ dream!
Hanan has also selected the Divine Lashes Mascara waterproof, to make sure it lasts for the whole day no matter the circumstances.
Key benefits:
Ophthalmologically tested
Dramatic volume
Buildable layer after layer
Clump free
Soft brush
Lasts 24hrs & waterproof.
This festive season dare to try something new. Follow the steps of the beauty expert Hanan Al Najadah to achieve the perfect look and shine into the light!
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