SaudiArabiaPR.com, Online Press Release from Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina
 
Fashion, Lifestyle, Accessories and Home(Fashion, Lifestyle, Home)
Filter PR by
  
 
From Riyadh to Milan: over 40 Saudi designers to meet the international market at Milan Fashion Week
WHITE Milano, the leading womenswear tradeshow and one of the most anticipated events of Milan Fashion Week, will host more than 43 designers from the increasingly popular Saudi 100 Brands program in this year’s edition. 
 
Set in the heart of Milan’s Tortona Fashion district from 22- 25 September, international buyers will scout the exclusive Saudi showcase for the second consecutive year, with the event serving as a unique touchpoint between promising Saudi designers and influential fashion buyers and industry decision-makers. 
The event, born out of a collaboration between WHITE Milano and the Saudi Arabian Fashion Commission, will have a dedicated display area for ready-to-wear and couture fashion as well as jewelry, fragrance, and accessory labels from Saudi’s local talent pipeline. 
 
Much-loved and well-established Saudi brands are taking part in this year’s Saudi 100 Brands showcase: 
• Nouf Alsudairi
• RBA NY
• Mazroud
• Uscita
• Sarah Intabi
• Nh_designer
• Vaya Fashion
• Ashwaq AlMarshad
• Renove fashion by Najlaalmansour
• Agmarat
• AlMaha Designs
• Dananeer
• Dar bella fashion house
• Ivori fashion
• Mona AlShebil
• The Dropped Collection
• The Naqadis
• The untitled project
• Rosa Canina
• Yataghan Jewelry
• Jayla
• Sajas
 
Ashwaq AlMarshad, the first Saudi designer to be exhibited in Harvey Nichols Riyadh’s haute couture department, is setting her sights on making an impact in Milan to further expand the brand’s customer base. 
 
In the accessories category, Saja’s “Al-Seffah” SS24 bag collection captures the tradition of palm leaf weaving, inspired by artisans from Al-Ahsa, one of Saudi’s six UNESCO World Heritage sites and home to the world’s largest palm oasis. 
Meanwhile, Saudi’s first gender-fluid fashion brand, USCITA, is embarking on a journey to the birthplace of its name, which means “exit” in Italian. 
 
They are joined by an exciting lineup of up-and-coming Saudi designers: 
• RMRM
• Rebirth
• MD 29
• La Precieuse 
• SIGN
• Derza
• NAN
• Norms
• Reema Bawardy
• 35 Design
• JF
• Noura Alghilaisi
• Reham Nassier
• Khharaz by Shamma
• Samar Nasraldin
• Ain
• AD by Areej
• Haifa AlHumaid
• Lu Vixen
• RM Jewelry
• Yasmeen Marzouq Jewelry
 
Tala Abu Khaled’s Rebirth is a unisex, ready-to-wear brand with a mission to produce 100% of its garments in Saudi Arabia by 2025. Its Spring/Summer collection will celebrate the versatility, craftsmanship, and creative possibilities of natural fibers.
 
Jewelry brand, RM Jewelry, by Reem AlMashoug will exhibit exquisite pieces crafted from the finest materials, including gold, diamonds, and gemstones, while Saudi luxury sleepwear brand, La Précieuse, has married comfort with style in a collection of playful kimono robes.
 
Burak Cakmak, CEO of Saudi Arabia’s Fashion Commission, said: 
 
“WHITE Milano is one of the most important events on the fashion calendar for emerging brands looking to make it big.
 
“With growing consumer and investor interest in Saudi fashion globally, our designers are excited to connect with buyers to see where the most exciting new opportunities to pursue are.”
 
The long-running biannual WHITE Milano exhibition will span several locations, with the Saudi 100 Brands showcase housed in Padiglione Visconti, a new 1,000 square-metre multi-purpose space, that is part of the Laboratori of renowned Teatro alla Scala.  


Posted by : Saudi Arabia,Riyadh, Jeddah, Dammam, Meccca and Medina PR Network Editorial Team
Viewed 39230 times
PR Category : Fashion, Lifestyle, Home
Posted on : Friday, August 4, 2023  3:02:00 PM UAE local time (GMT+4)
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of SaudiArabiaPR.com.
Previous Story : Saudi Fashion Steals the Spotlight at Milan Fashion Week wit...
Next Story : Emerging Saudi Fashion Talents to Showcase at WHITE Milano 2...
Email this article Print this article

Share this article with your friends and followers
NewsVine
Most Viewed Press Release posted in the last 7 days
The Ultimate Eid Countdown: essence Launches the Eid Beauty Calendar in Collaboration with Noor Star... [40947-Views]
Shop, Win & Celebrate Eid at Mercato & Town Centre Jumeirah! [40006-Views]
G-SHOCK Reimagines Classic Designs with Iconic Styles Collection [39323-Views]
SHEGLAM's Hydra Jelly Pocket Lip Jam Brings Gloss and Glow on the Go [28899-Views]
SAF Registry to be Operated by the Civil Aviation Decarbonization Organization [27903-Views]
SAF Registry Goes Live [25324-Views]
IATA Ground Handling Conference 2025 to Focus on People, Processes and Performance [24332-Views]
IATA Aviation Day MENA to Focus on Collaboration, Innovation and Harmonization [23475-Views]
Sita and nec collaborate to drive global adoption of digital identities in travel [22813-Views]
Air Cargo Demand Declines Slightly in February [22702-Views]
Brazil's Adoption of Electronic Air Waybill a Milestone for Modernization [22294-Views]
IATA's Contactless Travel Directory Eases Airline Access to Biometric Services [21956-Views]
Get a Grip on Glow with SHEGLAM's Newest Prime & Set Spray [20935-Views]
IATA Launches FACE Ambassadors Program to Attract Next Generation of Air Cargo Talent [20072-Views]
Celebrate luxury this Eid at Radisson Hotel Riyadh Airport [19840-Views]
IATA Launches Information Portal for Live Animal Regulations [19657-Views]
Mercato Becomes the UAE's First Autism-Friendly Mall in Celebration of Autism Awareness Month ! [19143-Views]
Ipekci Otantik Celebrates Grand Opening at Mercato Mall with Attendance of Turkish Consul General [19130-Views]
Meet Your New Beauty Must-Haves: Catrice Perfect Duo XXL Effect Mascara & Catrice Colour Flush pH-Re... [19055-Views]
Get Ready to Bat Those Lashes with Benefit Cosmetics' Mascara Collection [18668-Views]
Back to Section Home

Related Stories