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Riyadh, January 20, 2026, SPA -- Saudi Broadcasting Authority (SBA) Chief Executive Officer Ali bin Abdullah Al-Zaid yesterday visited the headquarters of the MBC Group in Riyadh, accompanied by several senior officials from the authority. In a meeting with MBC Group Director General Ali Al-Hedeithy, both parties explored ways to bolster cooperation. They reviewed joint media projects and identified new opportunities for integration in key sectors of interest. Following the meeting, the SBA chief and the accompanying delegation toured the group’s departments, where they were briefed on the working environment, familiarized themselves with production mechanisms, and reviewed the latest advanced technical equipment.
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